paulsenstudio.com website review

About 477 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

4 third-party services load with your homepage (Squarespace, sqspcdn.com and Adobe TypeKit and others), adding 2.1 MB and 697 ms of main-thread time.

About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

Squarespace costs a phone 671 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 images could be 435 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 727 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

Polyfills for old browsers add 95 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

4 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 6.0 s on a phone. Good is under 1.8 s.

Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Become the brand your category has to reckon with.”.

The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 89 requests on a phone: scripts 1.2 MB (55), images 538 KiB (7) and fonts 273 KiB (11). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “PAULSEN STUDIO”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (LocalBusiness and WebSite) but with 1 problem, for example “LocalBusiness: missing name”.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 22 pages on paulsenstudio.com and 1 external page.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.paulsenstudio.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.paulsenstudio.com/portfolio, https://www.paulsenstudio.com/reviews and https://www.paulsenstudio.com/about-1 have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.paulsenstudio.com/contact has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.paulsenstudio.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/608c15eade99e60b40638dec/81/5c5a…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 917 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.