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pavecon.com website review

Visit site (opens in a new tab)Reviewed 31 October 202642 issues · 85 checks

This review found 42 issues worth fixing on pavecon.com, 18 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.4 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.9 s
Jun 13, 20263.1 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Aug 22, 20263.2 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.7 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
89 ms76 msMay 9Oct 380 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202677 ms
Sep 5, 202687 ms
Sep 19, 202684 ms
Sep 26, 202685 ms
Oct 3, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pavecon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pavecon.com at 0.9 s0.9 s
  2. pavecon.com at 1.8 s1.8 s
  3. pavecon.com at 2.7 s2.7 s
  4. pavecon.com at 3.6 s3.6 s
  5. pavecon.com at 4.5 s4.5 s
  6. pavecon.com at 5.4 s5.4 s
  7. pavecon.com at 6.2 s6.2 s
  8. pavecon.com at 7.1 s7.1 s

Speed

11 to fix27
  • Use efficient cache lifetimes

    2.9 s · 3.4 MB

    72 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).

  • Render-blocking requests

    1.7 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Improve image delivery

    1.1 s · 601 KiB

    5 images could be 601 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 1.8 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 699 ms

    699 ms

    Google CDN costs a phone 699 ms of main-thread work and 764 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 519 ms

    519 ms

    Google Tag Manager costs a phone 519 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Minify JavaScript

    79 KiB

    79 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Speed Index: 16.1 s

    16.1 s

    Visually, the page fills in at 16.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 26.9 s

    26.9 s

    The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.9 s

    8.9 s

    Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Exterior property maintenance solutions done right. WE BRIN…”. Most of its time is resource load delay (5.0 s).

  • Total Blocking Time: 978 ms

    978 ms

    Scripts block taps and scrolling for 978 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.263

    0.263

    The layout shifts by 0.263 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 77 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 108 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 108 requests on a phone: scripts 2.4 MB (47), images 1.9 MB (18) and media 371 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (304 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7889
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 4 H1 headlines

    There are 4 <h1> headlines (“Exterior propertymaintenance solutions done right.”, “WE BRING VALUE TO THE SURFACE.” and “Exterior propertymaintenance solutions done right.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 52 internal links, 0 external

    The homepage links to 52 pages on pavecon.com and 0 external pages.

6 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Build your company’s image and professional brand with quality property maintenance solutions, paving and concrete serv…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Commercial Property Maintenance Services | Pavecon”.

  • Canonical URL set

    The canonical URL is https://www.pavecon.com/.

  • Structured data in place

    Structured data found: Article, Corporation, ImageObject, Organization and Person.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pavecon.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.pavecon.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,053 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix63
  • 1 linked page is broken

    Your homepage links to https://www.pavecon.com/building-exteriors, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    / and https://www.pavecon.com/public-works all use the title “Commercial Property Maintenance Services | Pavecon”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without an H1

    https://www.pavecon.com/get-estimate has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.pavecon.com/payment and https://www.pavecon.com/projects have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 16-field form

    Your longest form asks for 16 fields (4 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 739 words of copy

    The homepage carries about 739 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book an Assessment”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Book an Assessment” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pavecon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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