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paxtongate.com website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 92 checks
This review found 40 issues worth fixing on paxtongate.com, 15 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,982 of 109,241 reviewed websitesbeats 66%
- #20,625 of 61,830 online storesbeats 60%
- #19,952 of 56,391 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 103 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 101 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
3.7 s
7.4 s
11.0 s
14.7 s
18.4 s
22.1 s
25.8 s
29.4 s
Speed
Reduce unused JavaScript
10.0 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.0 s faster on a phone.
Use efficient cache lifetimes
3.8 s · 847 KiB113 files are served with short cache lifetimes, so returning visitors download them again (847 KiB).
Main-thread work: 14.2 s
A phone's processor spends 14.2 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,047 HTML elements
The page has 6,047 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
600 ms · 1.4 MB55 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, matterport.com and Hexton and others), adding 3.9 MB and 1.1 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Reduce unused CSS
670 ms · 138 KiBAbout 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 670 ms faster on a phone.
Shopify adds 631 ms
631 msShopify costs a phone 631 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
matterport.com adds 228 ms
228 msmatterport.com costs a phone 228 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hexton adds 104 ms
104 msHexton costs a phone 104 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zegsuapps.com adds 30 ms
30 mszegsuapps.com costs a phone 30 ms of main-thread work and 640 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 28.8 s
28.8 sYour largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a woman painting a bug”.
Speed Index: 26.8 s
26.8 sVisually, the page fills in at 26.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 32.3 s
32.3 sThe page becomes fully interactive after 32.3 s. Good is under 3.8 s.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 305 ms
305 msScripts block taps and scrolling for 305 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 158 ms
158 msReal visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 576 ms
576 msReal visitors wait 576 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.4 MB in 435 requests
7.4 MBYour homepage downloads 7.4 MB in 435 requests on a phone: scripts 3.4 MB (113), images 2.4 MB (81) and other files 1.1 MB (216). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (452 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (172 characters)
Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("paxtongate.com")”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
204 internal links, 13 external
The homepage links to 204 pages on paxtongate.com and 13 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Paxton Gate”.
Title: 58 characters
Your title is a healthy 58 characters: “Paxton Gate: Curiously Mind-Expanding Treasures & Oddities”.
Canonical URL set
The canonical URL is https://paxtongate.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://paxtongate.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://paxtongate.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without an H1
https://paxtongate.com/collections/natural-science, https://paxtongate.com/pages/events-and-workshops and https://paxtongate.com/collections/home-and-bath have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://paxtongate.com/.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.xotiny.com/assets/shop/paxtongate/gallery/main.min.css?v=1793245807925' from o…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
96 of 112 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,477 words of copy
The homepage carries about 1,477 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Gift Cards”.
5 calls to action
The homepage has 5 calls to action, for example “Shop Gift Cards”, “Subscribe” and “Learn More About Us”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paxtongate.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Xo Gallery · Seowill Redirects · Wrapped · Image Sitemap · Sitemapper · Seo Manager Venntov · Simprosys Google Shopping Feed · Schema App Total Schema Markup · Reputon Google Reviews Widget · Google Reviews By Appio · Accessibly App · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Company
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on paxtongate.com, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.