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paylane.com website review

Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 79 checks

This review found 29 issues worth fixing on paylane.com, 10 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

83B

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
5.8 s681 msMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.4 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20262.1 s
Jul 11, 20263.5 s
Jul 18, 20264.4 s
Jul 25, 20265.2 s
Aug 1, 20265.2 s
Aug 8, 20264.8 s
Aug 15, 20264.2 s
Aug 22, 20263.0 s
Aug 29, 20262.2 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
203 ms186 msMay 16Oct 31194 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026190 ms
May 23, 2026191 ms
May 30, 2026189 ms
Jun 6, 2026188 ms
Jun 13, 2026189 ms
Jun 20, 2026190 ms
Jun 27, 2026194 ms
Jul 4, 2026195 ms
Jul 11, 2026194 ms
Jul 18, 2026194 ms
Jul 25, 2026194 ms
Aug 1, 2026194 ms
Aug 8, 2026195 ms
Aug 15, 2026197 ms
Aug 22, 2026199 ms
Aug 29, 2026201 ms
Sep 5, 2026199 ms
Sep 12, 2026199 ms
Sep 19, 2026200 ms
Sep 26, 2026197 ms
Oct 3, 2026196 ms
Oct 10, 2026196 ms
Oct 17, 2026194 ms
Oct 24, 2026195 ms
Oct 31, 2026194 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

pep.pl (opens in a new tab)
Full-page screenshot of paylane.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. paylane.com at 0.5 s0.5 s
  2. paylane.com at 0.9 s0.9 s
  3. paylane.com at 1.4 s1.4 s
  4. paylane.com at 1.9 s1.9 s
  5. paylane.com at 2.4 s2.4 s
  6. paylane.com at 2.8 s2.8 s
  7. paylane.com at 3.3 s3.3 s
  8. paylane.com at 3.8 s3.8 s

Speed

4 to fix66

  • Render-blocking requests

    1.7 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Improve image delivery

    1.0 s · 179 KiB

    1 image could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 53 KiB

    About 53 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Minify JavaScript

    150 ms · 20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    100 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Cloudflare and Google Fonts), adding 45 KiB and 18 ms of main-thread time.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    5 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 308 ms of it running JavaScript. That is comfortably low.

  • Server response: 121 ms

    121 ms

    Your server sent the HTML in 121 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 0.321

    0.321

    The layout shifts by 0.321 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Tło :)”. Most of its time is resource load delay (2.6 s).

  • Largest content (LCP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 4.2 s

    4.2 s

    The page becomes fully interactive after 4.2 s. Good is under 3.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 190 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 195 ms

    195 ms

    Real visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 7 ms

    7 ms

    Scripts block the page for only 7 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.2 g of CO₂ per visit

    0.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 18.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 543 KiB in 39 requests

    543 KiB

    Your homepage downloads 543 KiB in 39 requests on a phone: images 261 KiB (12), scripts 187 KiB (13) and stylesheets 48 KiB (8). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7988

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (23 characters)

    Your title is only 23 characters: “PeP Online – PeP Online”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 30 internal links, 6 external

    The homepage links to 30 pages on paylane.com and 6 external pages.

4 checks passed

  • One H1 headline

    Your main headline reads: “Best online payment solutions for e-commerce!”.

  • Canonical URL set

    The canonical URL is https://pep.pl/online/en/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pep.pl/sitemap_index.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://pep.pl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (823 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83

  • 2 pages share a title

    https://pep.pl/online/en and https://pep.pl/online all use the title “PeP Online – PeP Online”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://pep.pl/online/en/offer, https://pep.pl/online/en/metody-platnosci, https://pep.pl/online/en/cennik, https://pep.pl/online/en/kontakt, https://pep.pl/online/en/rejestracja and https://pep.pl/online and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://pep.pl/online/en/offer, https://pep.pl/online/en/merchant-panel and https://pep.pl/online/en/o-nas have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://pep.pl/online/en/rejestracja, https://pep.pl/online/rejestracja, https://pep.pl/online/en/dokumenty-prawne and https://pep.pl/online/en/download-logo have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83

  • Thin social proof

    Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 405 words of copy

    The homepage carries about 405 words of visible text.

4 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Sign up”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “Sign up” and “Start processing payments”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paylane.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2022.

Stack

CMS
WordPress
Framework
jQuery
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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