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pbrshop.com website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 80 checks

This review found 34 issues worth fixing on pbrshop.com, 14 of them high impact, across 80 checks. The most urgent: main-thread work: 38.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.0 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
123 ms104 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026106 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026117 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026120 ms
Jul 11, 2026118 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026117 ms
Aug 22, 2026117 ms
Aug 29, 2026119 ms
Sep 5, 2026120 ms
Sep 12, 2026121 ms
Sep 19, 2026120 ms
Sep 26, 2026116 ms
Oct 3, 2026114 ms
Oct 10, 2026110 ms
Oct 17, 2026108 ms
Oct 24, 2026109 ms
Oct 31, 2026111 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pbrshop.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pbrshop.com at 4.4 s4.4 s
  2. pbrshop.com at 8.8 s8.8 s
  3. pbrshop.com at 13.2 s13.2 s
  4. pbrshop.com at 17.6 s17.6 s
  5. pbrshop.com at 22.0 s22.0 s
  6. pbrshop.com at 26.4 s26.4 s
  7. pbrshop.com at 30.9 s30.9 s
  8. pbrshop.com at 35.3 s35.3 s

Speed

14 to fix10
  • Main-thread work: 38.1 s

    A phone's processor spends 38.1 s on main-thread work while loading, 16.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 3.3 s

    3.3 s

    Google Tag Manager costs a phone 3.3 s of main-thread work and 147 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 1.8 s

    1.8 s

    Klaviyo costs a phone 1.8 s of main-thread work and 313 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    1.4 s · 339 KiB

    5 images could be 339 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Cloudflare CDN adds 1.2 s

    1.2 s

    Cloudflare CDN costs a phone 1.2 s of main-thread work and 67 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 10

    10/100

    Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Cloudflare CDN and others), adding 1.1 MB and 7.8 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 2.4 s. During a long task the page ignores taps.

  • Render-blocking requests

    900 ms

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Use efficient cache lifetimes

    150 ms · 485 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).

  • Reduce unused JavaScript

    619 KiB

    About 619 KiB of JavaScript is downloaded but never used on this page.

  • cloudfront.net adds 349 ms

    349 ms

    cloudfront.net costs a phone 349 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 349 ms

    349 ms

    Google CDN costs a phone 349 ms of main-thread work and 33 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,536 HTML elements

    The page has 1,536 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    135 KiB

    135 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 29.8 s

    29.8 s

    Visually, the page fills in at 29.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 13.7 s

    13.7 s

    Scripts block taps and scrolling for 13.7 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 34.8 s

    34.8 s

    The page becomes fully interactive after 34.8 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.643

    0.643

    The layout shifts by 0.643 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 473 ms

    473 ms

    Real visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix53
  • Page weight: 6.1 MB in 199 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 199 requests on a phone: images 4.6 MB (38), scripts 1.2 MB (90) and stylesheets 112 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (645 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 209.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9497
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 216 internal links, 7 external

    The homepage links to 216 pages on pbrshop.com and 7 external pages.

6 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Professional Bull Riders PBR merchandise for sale at PBRShop.com. Shop PBR gear and apparel at the official online stor…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Official Online Store of Professional Bull Riders – PBR Shop”.

  • Canonical URL set

    The canonical URL is https://pbrshop.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pbrshop.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (753 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pbrshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 9 pages without a meta description

    https://pbrshop.com/collections/all, https://pbrshop.com/policies/shipping-policy, https://pbrshop.com/collections/dalton-kasel-collection, https://pbrshop.com/collections/keyshawn-whitehorse-collection, https://pbrshop.com/collections/pegasus-collection and https://pbrshop.com/collections/ransom-collection and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 303 words of copy

    The homepage carries about 303 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW: 30% off t-shirts, today only” and “SHOP NOW”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop New Arrivals”, “Shop All Jerseys” and “Shop All Teams”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pbrshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Elevar Conversion Tracking · cloudfront.net · webkul.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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