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pch.com website review

Visit site (opens in a new tab)Reviewed 12 October 202637 issues · 88 checks

This review found 37 issues worth fixing on pch.com, 13 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s1.8 sApr 18Oct 32.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.2 s
Apr 25, 20263.1 s
May 2, 20263.0 s
May 9, 20262.8 s
May 16, 20262.6 s
May 23, 20262.2 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
526 ms83 msApr 18Oct 3429 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026144 ms
Apr 25, 2026140 ms
May 2, 2026138 ms
May 9, 2026134 ms
May 16, 2026136 ms
May 23, 2026213 ms
May 30, 2026295 ms
Jun 6, 2026315 ms
Jun 13, 2026319 ms
Jun 20, 2026310 ms
Jun 27, 2026306 ms
Jul 4, 2026307 ms
Jul 11, 2026305 ms
Jul 18, 2026305 ms
Jul 25, 2026311 ms
Aug 1, 2026319 ms
Aug 8, 2026330 ms
Aug 15, 2026345 ms
Aug 22, 2026371 ms
Aug 29, 2026406 ms
Sep 5, 2026443 ms
Sep 12, 2026475 ms
Sep 19, 2026460 ms
Sep 26, 2026435 ms
Oct 3, 2026429 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pch.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pch.com at 1.2 s1.2 s
  2. pch.com at 2.5 s2.5 s
  3. pch.com at 3.7 s3.7 s
  4. pch.com at 4.9 s4.9 s
  5. pch.com at 6.1 s6.1 s
  6. pch.com at 7.4 s7.4 s
  7. pch.com at 8.6 s8.6 s
  8. pch.com at 9.8 s9.8 s

Speed

11 to fix54
  • Reduce unused JavaScript

    2.1 s · 593 KiB

    About 593 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 421 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (421 KiB).

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and OptiMonk and others), adding 1.9 MB and 1.0 s of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 68). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Improve image delivery

    398 KiB

    7 images could be 398 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    300 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 277 ms

    277 ms

    Shopify costs a phone 277 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • OptiMonk adds 220 ms

    220 ms

    OptiMonk costs a phone 220 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,884 HTML elements

    The page has 1,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    150 ms · 17 KiB

    17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    113 KiB

    About 113 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.3 s

    20.3 s

    Your largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A parked orange chevy corvette”.

  • Time to Interactive: 22.7 s

    22.7 s

    The page becomes fully interactive after 22.7 s. Good is under 3.8 s.

  • First Contentful Paint: 6.7 s

    6.7 s

    The first text or image appears after 6.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 204% slower for real visitors

    +204%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 144 ms to 429 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 803 ms

    803 ms

    Real visitors wait 803 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 154 ms

    154 ms

    Scripts block the page for only 154 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.054

    0.054

    The layout barely moves while loading (CLS 0.054, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 13.8 MB in 563 requests

    13.8 MB

    Your homepage downloads 13.8 MB in 563 requests on a phone: media 8.9 MB (2), scripts 1.9 MB (233) and other files 1.4 MB (268). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    87 KiB

    1 image is downloaded at several times the size a phone draws it, for example maxresdefault.jpg at 1,280 px wide, shown at 310 px. Resized copies would save about 87 KiB.

  • 1 image in older formats

    1 image (185 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.9 g of CO₂ per visit

    3.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.91 g of CO₂e: 469.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8591
  • 42 text elements with low contrast

    42 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (8 elements).

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 85 internal links, 6 external

    The homepage links to 85 pages on pch.com and 6 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Publishers Clearing House has awarded over $492 million to real winners since 1967. Enter for your chance to win cash, …”.

  • One H1 headline

    Your main headline reads: “PCH”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Publishers Clearing House: Online Sweepstakes & Prizes Since 1967”.

  • Canonical URL set

    The canonical URL is https://www.pch.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pch.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,390 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pch.com/llms.txt (14 KiB, 2 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://www.pch.com/pages/giveaway-23097-mystery-boxes and https://www.pch.com/pages/winners_circle-rp are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://www.pch.com/collections/automotive, https://www.pch.com/collections/health-beauty, https://www.pch.com/pages/giveaway-23097-mystery-boxes, https://www.pch.com/collections/full-collection, https://www.pch.com/pages/giveaway-m001 and https://www.pch.com/pages/winners_circle-rp and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.pch.com/collections/apparel, https://www.pch.com/collections/headwear, https://www.pch.com/collections/accessories, https://www.pch.com/collections/automotive, https://www.pch.com/collections/health-beauty and https://www.pch.com/pages/giveaway-23097-mystery-boxes and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.pch.com/collections/apparel has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://www.pch.com/pages/giveaways, https://www.pch.com/pages/watch-and-win and https://www.pch.com/pages/games took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 983 words of copy

    The homepage carries about 983 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop All”, “SHOP” and “Buy Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 37 issues on pch.com, including 21 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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