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pch.com website review
Visit site (opens in a new tab)Reviewed 12 October 202637 issues · 88 checks
This review found 37 issues worth fixing on pch.com, 13 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #41,453 of 92,096 reviewed websitesbeats 50%
- #25,783 of 48,841 online storesbeats 41%
- #24,588 of 44,026 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.2 s |
| Apr 25, 2026 | 3.1 s |
| May 2, 2026 | 3.0 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 144 ms |
| Apr 25, 2026 | 140 ms |
| May 2, 2026 | 138 ms |
| May 9, 2026 | 134 ms |
| May 16, 2026 | 136 ms |
| May 23, 2026 | 213 ms |
| May 30, 2026 | 295 ms |
| Jun 6, 2026 | 315 ms |
| Jun 13, 2026 | 319 ms |
| Jun 20, 2026 | 310 ms |
| Jun 27, 2026 | 306 ms |
| Jul 4, 2026 | 307 ms |
| Jul 11, 2026 | 305 ms |
| Jul 18, 2026 | 305 ms |
| Jul 25, 2026 | 311 ms |
| Aug 1, 2026 | 319 ms |
| Aug 8, 2026 | 330 ms |
| Aug 15, 2026 | 345 ms |
| Aug 22, 2026 | 371 ms |
| Aug 29, 2026 | 406 ms |
| Sep 5, 2026 | 443 ms |
| Sep 12, 2026 | 475 ms |
| Sep 19, 2026 | 460 ms |
| Sep 26, 2026 | 435 ms |
| Oct 3, 2026 | 429 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.1 s · 593 KiBAbout 593 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 421 KiB20 files are served with short cache lifetimes, so returning visitors download them again (421 KiB).
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and OptiMonk and others), adding 1.9 MB and 1.0 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 68). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
450 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Improve image delivery
398 KiB7 images could be 398 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
300 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 277 ms
277 msShopify costs a phone 277 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
OptiMonk adds 220 ms
220 msOptiMonk costs a phone 220 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,884 HTML elements
The page has 1,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Duplicated JavaScript
150 ms · 17 KiB17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.
Reduce unused CSS
113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.3 s
20.3 sYour largest element takes 20.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A parked orange chevy corvette”.
Time to Interactive: 22.7 s
22.7 sThe page becomes fully interactive after 22.7 s. Good is under 3.8 s.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Tap response (INP) got 204% slower for real visitors
+204%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 144 ms to 429 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 803 ms
803 msReal visitors wait 803 ms for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 154 ms
154 msScripts block the page for only 154 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.054
0.054The layout barely moves while loading (CLS 0.054, good is under 0.1).
Images and page weight
Page weight: 13.8 MB in 563 requests
13.8 MBYour homepage downloads 13.8 MB in 563 requests on a phone: media 8.9 MB (2), scripts 1.9 MB (233) and other files 1.4 MB (268). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
87 KiB1 image is downloaded at several times the size a phone draws it, for example maxresdefault.jpg at 1,280 px wide, shown at 310 px. Resized copies would save about 87 KiB.
1 image in older formats
1 image (185 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.9 g of CO₂ per visit
3.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.91 g of CO₂e: 469.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
42 text elements with low contrast
42 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
2 checks passed
Every image has alt text
All 45 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
85 internal links, 6 external
The homepage links to 85 pages on pch.com and 6 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Publishers Clearing House has awarded over $492 million to real winners since 1967. Enter for your chance to win cash, …”.
One H1 headline
Your main headline reads: “PCH”.
Title: 65 characters
Your title is a healthy 65 characters: “Publishers Clearing House: Online Sweepstakes & Prizes Since 1967”.
Canonical URL set
The canonical URL is https://www.pch.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pch.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,390 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pch.com/llms.txt (14 KiB, 2 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://www.pch.com/pages/giveaway-23097-mystery-boxes and https://www.pch.com/pages/winners_circle-rp are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
9 pages without a meta description
https://www.pch.com/collections/automotive, https://www.pch.com/collections/health-beauty, https://www.pch.com/pages/giveaway-23097-mystery-boxes, https://www.pch.com/collections/full-collection, https://www.pch.com/pages/giveaway-m001 and https://www.pch.com/pages/winners_circle-rp and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://www.pch.com/collections/apparel, https://www.pch.com/collections/headwear, https://www.pch.com/collections/accessories, https://www.pch.com/collections/automotive, https://www.pch.com/collections/health-beauty and https://www.pch.com/pages/giveaway-23097-mystery-boxes and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.pch.com/collections/apparel has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
https://www.pch.com/pages/giveaways, https://www.pch.com/pages/watch-and-win and https://www.pch.com/pages/games took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 983 words of copy
The homepage carries about 983 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Shop All”, “SHOP” and “Buy Now”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on pch.com, including 21 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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