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pcori.org website review

Visit site (opens in a new tab)Reviewed 30 October 202630 issues · 76 checks

This review found 30 issues worth fixing on pcori.org, 9 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.4 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
142 ms98 msMay 9Oct 24112 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026112 ms
May 16, 2026114 ms
May 23, 2026116 ms
May 30, 2026121 ms
Jun 6, 2026137 ms
Jun 13, 2026130 ms
Jun 20, 2026134 ms
Jun 27, 2026122 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026103 ms
Aug 1, 2026106 ms
Aug 8, 2026108 ms
Aug 15, 2026114 ms
Aug 22, 2026117 ms
Aug 29, 2026113 ms
Sep 5, 2026111 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026106 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pcori.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pcori.org at 0.4 s0.4 s
  2. pcori.org at 0.8 s0.8 s
  3. pcori.org at 1.1 s1.1 s
  4. pcori.org at 1.5 s1.5 s
  5. pcori.org at 1.9 s1.9 s
  6. pcori.org at 2.3 s2.3 s
  7. pcori.org at 2.6 s2.6 s
  8. pcori.org at 3.0 s3.0 s

Speed

8 to fix67
  • Improve image delivery

    1.1 s · 3.0 MB

    11 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    2.2 s

    49 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 788 KiB

    About 788 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Vimeo and Clarity and others), adding 1.5 MB and 465 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 260 ms

    260 ms

    Google Tag Manager costs a phone 260 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 135 ms

    135 ms

    Vimeo costs a phone 135 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    125 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (125 KiB).

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 933 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “PCORI funds patient-centered comparative clinical effective…”.

  • Time to Interactive: 15.0 s

    15.0 s

    The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 245 ms

    245 ms

    Scripts block taps and scrolling for 245 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 112 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 97 ms

    97 ms

    Real visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 487 ms

    487 ms

    Real visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix42
  • Page weight: 5.7 MB in 124 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 124 requests on a phone: images 4.0 MB (30), scripts 1.5 MB (51) and stylesheets 128 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    PCORI-2025-Refreshed-Homepage-Hero-1600x1000.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    93 KiB

    1 image is downloaded at several times the size a phone draws it, for example PCORI-2025-Refreshed-Homepage-Hero-1600x1000.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 93 KiB.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 10097
  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9287
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 108 internal links, 6 external

    The homepage links to 108 pages on pcori.org and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “PCORI funds patient-centered comparative clinical effectiveness research (CER)”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “PCORI | Patient-Centered Outcomes Research Institute”.

  • Canonical URL set

    The canonical URL is https://www.pcori.org/.

  • Structured data in place

    Structured data found: MedicalOrganization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pcori.org/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.pcori.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (754 words), so crawlers that don't run JavaScript still read it.

Other pages

  • Your server turned our page checks away

    15 pages we tried to fetch timed out or refused automated requests, so these checks couldn't run. Some firewalls do this to every bot, including search engine crawlers they don't recognise.

Best practices

4 to fixGoogle 5883
  • 9 small tap targets

    9 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 527 words of copy

    The homepage carries about 527 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “What You Need to Know to Apply” and “Join an Advisory Panel”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pcori.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Fastly

Company

Founded
2010

Upkeep, stack, hiring and company data from programmable.info

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