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pe-cosmetics.com website review
Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 91 checks
This review found 37 issues worth fixing on pe-cosmetics.com, 15 of them high impact, across 91 checks. The most urgent: main-thread work: 10.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #21,788 of 94,385 reviewed websitesbeats 72%
- #13,680 of 50,637 online storesbeats 67%
- #13,236 of 45,769 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 224 ms |
| May 30, 2026 | 213 ms |
| Jun 6, 2026 | 176 ms |
| Jun 13, 2026 | 155 ms |
| Jun 20, 2026 | 188 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 192 ms |
| Jul 11, 2026 | 186 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 169 ms |
| Aug 1, 2026 | 177 ms |
| Aug 8, 2026 | 181 ms |
| Aug 15, 2026 | 196 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 189 ms |
| Sep 5, 2026 | 210 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 210 ms |
| Sep 26, 2026 | 197 ms |
| Oct 3, 2026 | 195 ms |
| Oct 10, 2026 | 197 ms |
| Oct 17, 2026 | 195 ms |
| Oct 24, 2026 | 195 ms |
| Oct 31, 2026 | 185 ms |
| Nov 7, 2026 | 185 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
4.9 s
6.2 s
7.4 s
8.6 s
9.9 s
Speed
Main-thread work: 10.7 s
A phone's processor spends 10.7 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,143 HTML elements
The page has 5,143 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, uploadly-cdn.com and Google CDN and others), adding 3.0 MB and 3.0 s of main-thread time.
Reduce unused JavaScript
1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page.
Shopify adds 800 ms
800 msShopify costs a phone 800 ms of main-thread work and 1,007 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
700 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Use efficient cache lifetimes
671 KiB21 files are served with short cache lifetimes, so returning visitors download them again (671 KiB).
uploadly-cdn.com adds 597 ms
597 msuploadly-cdn.com costs a phone 597 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 439 ms
439 msGoogle CDN costs a phone 439 ms of main-thread work and 682 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
amaicdn.com adds 394 ms
394 msamaicdn.com costs a phone 394 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
345 KiB12 images could be 345 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.
vitals.app adds 231 ms
231 msvitals.app costs a phone 231 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
140 KiBPolyfills for old browsers add 140 KiB JavaScript that modern phones do not need.
Minify JavaScript
18 KiB18 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 31.6 s
31.6 sThe page becomes fully interactive after 31.6 s. Good is under 3.8 s.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.5 s
5.5 sYour largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HALO Professional Wax Heater hero | PE Cosmetics”.
Real-user TTFB: 820 ms
820 msReal visitors wait 820 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 185 ms
185 msReal visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 224 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 6.1 MB in 357 requests
6.1 MBYour homepage downloads 6.1 MB in 357 requests on a phone: scripts 3.4 MB (130), images 1.2 MB (50) and other files 780 KiB (107). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Frame_63902_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.7 g of CO₂ per visit
1.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.72 g of CO₂e: 206.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 166 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“PE Cosmetics | Professional Lash & Brow Supplies” and “PE Cosmetics — Professional Eyelash Extensions, L…”). One clear main headline is easier for people and search engines.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
579 internal links, 20 external
The homepage links to 579 pages on pe-cosmetics.com and 20 external pages.
7 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Professional lash extension, lash lift, brow lamination and PMU supplies for salons and lash artists in 35+ countries. …”.
Title: 53 characters
Your title is a healthy 53 characters: “PE Cosmetics | Lash & Brow Supplies for Professionals”.
Canonical URL set
The canonical URL is https://pe-cosmetics.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pe-cosmetics.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,826 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://pe-cosmetics.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
https://pe-cosmetics.com/collections/all-products-1, https://pe-cosmetics.com/collections/eyelash-extensions, https://pe-cosmetics.com/collections/tools-tape, https://pe-cosmetics.com/collections/special-eyelash-extensions, https://pe-cosmetics.com/collections/supplies-eyelash-extensions and https://pe-cosmetics.com/collections/glue-remover and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages slow to respond
https://pe-cosmetics.com/collections/lotions, https://pe-cosmetics.com/collections/tools-tape-lash-volume-lift, https://pe-cosmetics.com/collections/supplies-lash-volume-lift, https://pe-cosmetics.com/collections/hybrid-tinting, https://pe-cosmetics.com/collections/starterkits-lash-volume-lift and https://pe-cosmetics.com/collections/korean-lash-lift and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 181 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 866 words of copy
The homepage carries about 866 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
44 calls to action
The homepage has 44 calls to action, for example “SHOP ALL PRODUCTS”, “SHOP ALL LASHES” and “SHOP ALL BROWS”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 19 testimonial or review blocks and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pe-cosmetics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Vitals · Yotpo Product Reviews · Xo Insert Code · Microsoft Clarity · Uploadly File Upload · Google Youtube · Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Uploadly Extension · Tms Prod V 71ff83e · Pre Order · Courses · Stape Remix · Reputon Google Reviews Widget · Hidepay · Depo · Easify Product Options · sidepanda.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on pe-cosmetics.com, including 21 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.