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pe-nation.com website review

Visit site (opens in a new tab)Reviewed 7 November 202643 issues · 89 checks

This review found 43 issues worth fixing on pe-nation.com, 14 of them high impact, across 89 checks. The most urgent: main-thread work: 10.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.7 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
340 ms199 msMay 16Oct 31288 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026221 ms
May 23, 2026215 ms
May 30, 2026216 ms
Jun 6, 2026229 ms
Jun 13, 2026230 ms
Jun 20, 2026254 ms
Jun 27, 2026265 ms
Jul 4, 2026271 ms
Jul 11, 2026271 ms
Jul 18, 2026262 ms
Jul 25, 2026247 ms
Aug 1, 2026241 ms
Aug 8, 2026245 ms
Aug 15, 2026262 ms
Aug 22, 2026263 ms
Aug 29, 2026266 ms
Sep 5, 2026267 ms
Sep 12, 2026260 ms
Sep 19, 2026311 ms
Sep 26, 2026321 ms
Oct 3, 2026324 ms
Oct 10, 2026322 ms
Oct 17, 2026298 ms
Oct 24, 2026293 ms
Oct 31, 2026288 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pe-nation.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pe-nation.com at 1.1 s1.1 s
  2. pe-nation.com at 2.2 s2.2 s
  3. pe-nation.com at 3.2 s3.2 s
  4. pe-nation.com at 4.3 s4.3 s
  5. pe-nation.com at 5.4 s5.4 s
  6. pe-nation.com at 6.5 s6.5 s
  7. pe-nation.com at 7.6 s7.6 s
  8. pe-nation.com at 8.7 s8.7 s

Speed

11 to fix64
  • Main-thread work: 10.4 s

    A phone's processor spends 10.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7,383 HTML elements

    The page has 7,383 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and ZenDesk and others), adding 1.9 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 930 KiB

    About 930 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Improve image delivery

    300 ms · 272 KiB

    9 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 342 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (342 KiB).

  • Google Tag Manager adds 273 ms

    273 ms

    Google Tag Manager costs a phone 273 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 241 ms

    241 ms

    Klaviyo costs a phone 241 ms of main-thread work and 635 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 165 ms

    165 ms

    ZenDesk costs a phone 165 ms of main-thread work and 438 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 480 ms

    480 ms

    Scripts block taps and scrolling for 480 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 765 ms

    765 ms

    Real visitors wait 765 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 399 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 399 requests on a phone: scripts 2.4 MB (132), images 1.3 MB (67) and other files 1.0 MB (180). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 8686
  • 34 buttons without a name

    34 buttons have no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 61 form fields without a label

    61 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 184 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • 3 H1 headlines

    There are 3 <h1> headlines (“P.E Nation Global”, “HOME STRETCH” and “NEW STYLES ADDED TO SALE”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 263 internal links, 0 external

    The homepage links to 263 pages on pe-nation.com and 0 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Discover the latest in women activewear & streetwear with P.E Nation. Shop leggings, hoodies, tees, sports bras & more …”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Active Streetwear & Athleisure for Women | P.E Nation”.

  • Canonical URL set

    The canonical URL is https://www.pe-nation.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pe-nation.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,156 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pe-nation.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to https://www.pe-nation.com/en-us/collections/black-friday-sale, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    https://www.pe-nation.com/en-us/pages/jointhenation has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.pe-nation.com/collections/black-friday-sale, whose canonical is https://www.pe-nation.com/en-us/collections/black-friday-sale. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://www.pe-nation.com/en-us/pages/shipping and https://www.pe-nation.com/en-us/pages/jointhenation have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17383230&Ver=2&mid=ba9e71e2-c100-4d04-8a01-9e5cdcf99d78&bo=1&sid=d38b53c0dac411f1bdc4bfb18d25f6e4&vid=d38b8760dac411f1a4fef116235469c4&vids=1&msclkid=N&pi=918639831&lg.

  • 29 small tap targets

    29 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 594 words of copy

    The homepage carries about 594 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP” and “Sign Up to Win A $1000 Wardrobe”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “WIN A $1,000 WARDROBE | SIGN UP”, “BLACK FRIDAY SALE COMING SOON | SIGN UP” and “10% off when you subscribe | Sign Up”.

  • 298 short forms

    298 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pe-nation.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tolstoy · Sc Easy Redirects · Klaviyo Email Marketing Sms · Pushowl · Event Promotion Bar · Reviews Co Uk Product And Merchant Review Collection · oxiapps.com · hextom.com · thewishlist.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Sydney

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on pe-nation.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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