Website review, no card needed
pe-nation.com website review
Visit site (opens in a new tab)Reviewed 7 November 202643 issues · 89 checks
This review found 43 issues worth fixing on pe-nation.com, 14 of them high impact, across 89 checks. The most urgent: main-thread work: 10.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #17,373 of 95,423 reviewed websitesbeats 77%
- #10,805 of 51,450 online storesbeats 73%
- #10,468 of 46,559 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 221 ms |
| May 23, 2026 | 215 ms |
| May 30, 2026 | 216 ms |
| Jun 6, 2026 | 229 ms |
| Jun 13, 2026 | 230 ms |
| Jun 20, 2026 | 254 ms |
| Jun 27, 2026 | 265 ms |
| Jul 4, 2026 | 271 ms |
| Jul 11, 2026 | 271 ms |
| Jul 18, 2026 | 262 ms |
| Jul 25, 2026 | 247 ms |
| Aug 1, 2026 | 241 ms |
| Aug 8, 2026 | 245 ms |
| Aug 15, 2026 | 262 ms |
| Aug 22, 2026 | 263 ms |
| Aug 29, 2026 | 266 ms |
| Sep 5, 2026 | 267 ms |
| Sep 12, 2026 | 260 ms |
| Sep 19, 2026 | 311 ms |
| Sep 26, 2026 | 321 ms |
| Oct 3, 2026 | 324 ms |
| Oct 10, 2026 | 322 ms |
| Oct 17, 2026 | 298 ms |
| Oct 24, 2026 | 293 ms |
| Oct 31, 2026 | 288 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.2 s
4.3 s
5.4 s
6.5 s
7.6 s
8.7 s
Speed
Main-thread work: 10.4 s
A phone's processor spends 10.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7,383 HTML elements
The page has 7,383 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and ZenDesk and others), adding 1.9 MB and 1.2 s of main-thread time.
Reduce unused JavaScript
150 ms · 930 KiBAbout 930 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Improve image delivery
300 ms · 272 KiB9 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 342 KiB32 files are served with short cache lifetimes, so returning visitors download them again (342 KiB).
Google Tag Manager adds 273 ms
273 msGoogle Tag Manager costs a phone 273 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 241 ms
241 msKlaviyo costs a phone 241 ms of main-thread work and 635 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 165 ms
165 msZenDesk costs a phone 165 ms of main-thread work and 438 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 221 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 480 ms
480 msScripts block taps and scrolling for 480 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 765 ms
765 msReal visitors wait 765 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 399 requests
5.1 MBYour homepage downloads 5.1 MB in 399 requests on a phone: scripts 2.4 MB (132), images 1.3 MB (67) and other files 1.0 MB (180). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
34 buttons without a name
34 buttons have no accessible name, so screen readers announce just “button”.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
61 form fields without a label
61 form fields have no label, so screen readers announce an empty box and autofill guesses.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 184 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“P.E Nation Global”, “HOME STRETCH” and “NEW STYLES ADDED TO SALE”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
263 internal links, 0 external
The homepage links to 263 pages on pe-nation.com and 0 external pages.
6 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Discover the latest in women activewear & streetwear with P.E Nation. Shop leggings, hoodies, tees, sports bras & more …”.
Title: 53 characters
Your title is a healthy 53 characters: “Active Streetwear & Athleisure for Women | P.E Nation”.
Canonical URL set
The canonical URL is https://www.pe-nation.com/en-us.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pe-nation.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,156 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pe-nation.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.pe-nation.com/en-us/collections/black-friday-sale, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
https://www.pe-nation.com/en-us/pages/jointhenation has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.pe-nation.com/collections/black-friday-sale, whose canonical is https://www.pe-nation.com/en-us/collections/black-friday-sale. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.pe-nation.com/en-us/pages/shipping and https://www.pe-nation.com/en-us/pages/jointhenation have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
3 checks passed
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17383230&Ver=2&mid=ba9e71e2-c100-4d04-8a01-9e5cdcf99d78&bo=1&sid=d38b53c0dac411f1bdc4bfb18d25f6e4&vid=d38b8760dac411f1a4fef116235469c4&vids=1&msclkid=N&pi=918639831&lg.
29 small tap targets
29 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 594 words of copy
The homepage carries about 594 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SIGN UP” and “Sign Up to Win A $1000 Wardrobe”.
34 calls to action
The homepage has 34 calls to action, for example “WIN A $1,000 WARDROBE | SIGN UP”, “BLACK FRIDAY SALE COMING SOON | SIGN UP” and “10% off when you subscribe | Sign Up”.
298 short forms
298 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pe-nation.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tolstoy · Sc Easy Redirects · Klaviyo Email Marketing Sms · Pushowl · Event Promotion Bar · Reviews Co Uk Product And Merchant Review Collection · oxiapps.com · hextom.com · thewishlist.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Sydney
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on pe-nation.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.