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pearsonassessments.com website review

Visit site (opens in a new tab)Reviewed 31 October 202639 issues · 84 checks

This review found 39 issues worth fixing on pearsonassessments.com, 18 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.5 sMay 9Oct 243.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.9 s
May 16, 20263.9 s
May 23, 20263.8 s
May 30, 20263.8 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20264.0 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20263.9 s
Jul 18, 20263.8 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.6 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.6 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.6 s
Oct 3, 20263.5 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
328 ms240 msMay 9Oct 24270 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026297 ms
May 16, 2026297 ms
May 23, 2026303 ms
May 30, 2026308 ms
Jun 6, 2026297 ms
Jun 13, 2026295 ms
Jun 20, 2026299 ms
Jun 27, 2026303 ms
Jul 4, 2026307 ms
Jul 11, 2026318 ms
Jul 18, 2026304 ms
Jul 25, 2026296 ms
Aug 1, 2026295 ms
Aug 8, 2026292 ms
Aug 15, 2026286 ms
Aug 22, 2026277 ms
Aug 29, 2026262 ms
Sep 5, 2026252 ms
Sep 12, 2026250 ms
Sep 19, 2026250 ms
Sep 26, 2026262 ms
Oct 3, 2026268 ms
Oct 10, 2026270 ms
Oct 17, 2026272 ms
Oct 24, 2026270 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pearsonassessments.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pearsonassessments.com at 0.8 s0.8 s
  2. pearsonassessments.com at 1.6 s1.6 s
  3. pearsonassessments.com at 2.4 s2.4 s
  4. pearsonassessments.com at 3.2 s3.2 s
  5. pearsonassessments.com at 4.0 s4.0 s
  6. pearsonassessments.com at 4.8 s4.8 s
  7. pearsonassessments.com at 5.5 s5.5 s
  8. pearsonassessments.com at 6.3 s6.3 s

Speed

11 to fix28
  • Render-blocking requests

    3.9 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.9 s.

  • Reduce unused JavaScript

    1.2 s · 774 KiB

    About 774 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 815 KiB

    51 files are served with short cache lifetimes, so returning visitors download them again (815 KiB).

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 997 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Optanon and others), adding 2.3 MB and 1.6 s of main-thread time.

  • Reduce unused CSS

    750 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.

  • Facebook adds 310 ms

    310 ms

    Facebook costs a phone 310 ms of main-thread work and 271 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • site.com adds 14 ms

    14 ms

    site.com costs a phone 14 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    18 KiB

    1 image could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 79 ms

    79 ms

    Your server sent the HTML in 79 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 540 ms

    540 ms

    Real visitors wait 540 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 4.4 s

    4.4 s

    Real visitors see the first content after 4.4 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Pearson Assessments For professional and large scale Shop o…”.

  • Time to Interactive: 24.7 s

    24.7 s

    The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 297 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.063

    0.063

    The layout barely moves while loading (CLS 0.063, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 178 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 178 requests on a phone: scripts 2.7 MB (67), other files 349 KiB (46) and stylesheets 271 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9094
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Title is short (22 characters)

    Your title is only 22 characters: “Pearson Assessments US”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 98 internal links, 15 external

    The homepage links to 98 pages on pearsonassessments.com and 15 external pages.

6 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Over 300 Pearson clinical and classroom assessments products such as BASC-3, Aimsweb and Q-Global as well as large-scal…”.

  • One H1 headline

    Your main headline reads: “Pearson Assessments”.

  • Canonical URL set

    The canonical URL is https://www.pearsonassessments.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pearsonassessments.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.pearsonassessments.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (570 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 4 pages share 2 titles

    / and https://www.pearsonassessments.com/store/invoices all use the title “Pearson Assessments US”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.pearsonassessments.com/store/usassessments/en/quickOrder, https://www.pearsonassessments.com/store/usassessments/en/order-status and https://www.pearsonassessments.com/store/invoices have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.pearsonassessments.com/professional-assessments/ordering/international-offices.html and https://www.pearsonassessments.com/location-selector.html use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.pearsonassessments.com/location-selector.html, whose canonical is https://www.pearsonassessments.com/professional-assessments/ordering/international-offices.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages with very little text

    https://www.pearsonassessments.com/store/usassessments/en/quickOrder, https://www.pearsonassessments.com/store/usassessments/en/order-status and https://www.pearsonassessments.com/store/invoices have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8185
  • 12 small tap targets

    12 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'prepend')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 304 words of copy

    The homepage carries about 304 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop our store” and “Shop for professionals”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Quick order”, “Order status” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pearsonassessments.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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