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pearsonpkg.com website review
Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 89 checks
This review found 39 issues worth fixing on pearsonpkg.com, 20 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.5 s |
| May 9, 2026 | 3.1 s |
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.8 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 87 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 94 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 89 ms |
| Jun 6, 2026 | 84 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 74 ms |
| Jul 18, 2026 | 88 ms |
| Jul 25, 2026 | 93 ms |
| Aug 1, 2026 | 94 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 89 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 89 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.3 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.3 s faster on a phone.
Improve image delivery
4.7 s · 2.0 MB7 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.7 s faster on a phone.
Render-blocking requests
1.9 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Reduce unused CSS
1.1 s · 100 KiBAbout 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 2.2 MB and 1.1 s of main-thread time.
Google CDN adds 631 ms
631 msGoogle CDN costs a phone 631 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 299 ms
299 msGoogle Tag Manager costs a phone 299 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify CSS
150 ms · 10 KiB10 KiB could be saved by minifying CSS.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
46 KiB8 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 12.9 s
12.9 sThe first text or image appears after 12.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 36.4 s
36.4 sYour largest element takes 36.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies, including from analytics and advertising pa…”.
Time to Interactive: 37.4 s
37.4 sThe page becomes fully interactive after 37.4 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 336 ms
336 msScripts block taps and scrolling for 336 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 19.1 MB in 157 requests
19.1 MBYour homepage downloads 19.1 MB in 157 requests on a phone: media 9.8 MB (1), images 5.4 MB (33) and scripts 2.1 MB (58). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
639 KiB3 images are downloaded at several times the size a phone draws them, for example Packing-Misc.jpg at 1,800 px wide, shown at 300 px. Resized copies would save about 639 KiB.
An image on the first screen is lazy-loaded
logo_PPKG_275.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (1,013 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (1,013 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.4 g of CO₂ per visit
5.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.40 g of CO₂e: 648.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (5 elements)
Links must have discernible text: 5 elements on the page fail this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
154 internal links, 7 external
The homepage links to 154 pages on pearsonpkg.com and 7 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “We focus on automation solutions designed to meet the critical uptime demand of high volume manufacturers. Explore our …”.
One H1 headline
Your main headline reads: “Equipment Portfolio”.
Title: 57 characters
Your title is a healthy 57 characters: “Pearson Packaging Systems | Automated Packaging Solutions”.
Canonical URL set
The canonical URL is https://pearsonpkg.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pearsonpkg.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://pearsonpkg.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,009 words), so crawlers that don't run JavaScript still read it.
Other pages
4 linked pages are broken
Your homepage links to https://pearsonpkg.com/equipment/case-forming/ce25, https://pearsonpkg.com/equipment/case-forming/ce35, https://pearsonpkg.com/equipment/case-forming/rrce and https://pearsonpkg.com/equipment/case-forming/bf25, which answer with an error. Visitors hit a dead end and search engines drop them.
6 pages slow to respond
https://pearsonpkg.com/packaging-machinery/equipment, https://pearsonpkg.com/equipment/case-forming/ce15, https://pearsonpkg.com/equipment/case-forming/ce50, https://pearsonpkg.com/equipment/case-forming/bf30, https://pearsonpkg.com/equipment/seal/case-sealer and https://pearsonpkg.com/equipment/case-sealing/cs25 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 11 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=343246499&tm=gtm002&Ver=2&mid=ae91cf27-d9c8-4a2d-b6d5-eec5570d7943&bo=3>m_tag_source=1&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Pearson%20Packaging%20Syste.
10 small tap targets
10 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 503 words of copy
The homepage carries about 503 words of visible text.
5 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Request A Parts Quote”, “Contact” and “Get a Quote”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pearsonpkg.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on pearsonpkg.com, including 18 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.