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peekaboo.ug website review

Visit site (opens in a new tab)Reviewed 9 November 202643 issues · 86 checks

This review found 43 issues worth fixing on peekaboo.ug, 14 of them high impact, across 86 checks. The most urgent: page weight: 28.4 MB in 538 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.0 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
174 ms86 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026105 ms
May 30, 2026107 ms
Jun 6, 2026111 ms
Jun 13, 2026112 ms
Jun 20, 2026106 ms
Jun 27, 2026109 ms
Jul 4, 2026119 ms
Jul 11, 2026119 ms
Jul 18, 2026122 ms
Jul 25, 2026122 ms
Aug 1, 2026108 ms
Aug 8, 2026105 ms
Aug 15, 202699 ms
Aug 22, 202696 ms
Aug 29, 2026104 ms
Sep 5, 2026123 ms
Sep 12, 2026164 ms
Sep 19, 2026150 ms
Sep 26, 2026136 ms
Oct 3, 2026121 ms
Oct 10, 2026113 ms
Oct 17, 2026124 ms
Oct 24, 2026114 ms
Oct 31, 2026109 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of peekaboo.ug (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. peekaboo.ug at 1.1 s1.1 s
  2. peekaboo.ug at 2.3 s2.3 s
  3. peekaboo.ug at 3.4 s3.4 s
  4. peekaboo.ug at 4.5 s4.5 s
  5. peekaboo.ug at 5.7 s5.7 s
  6. peekaboo.ug at 6.8 s6.8 s
  7. peekaboo.ug at 8.0 s8.0 s
  8. peekaboo.ug at 9.1 s9.1 s

Speed

10 to fix56
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,569 HTML elements

    The page has 3,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    7.0 MB

    67 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and omnisnippet1.com and others), adding 6.8 MB and 929 ms of main-thread time.

  • Shopify adds 389 ms

    389 ms

    Shopify costs a phone 389 ms of main-thread work and 6.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google Tag Manager adds 411 ms

    411 ms

    Google Tag Manager costs a phone 411 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    300 KiB

    About 300 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    169 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (169 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 68.8 s

    68.8 s

    Your largest element takes 68.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “6 (1).jpg__PID:ae2476c4-c164-40a5-a46b-c364f1523097”.

  • Speed Index: 19.2 s

    19.2 s

    Visually, the page fills in at 19.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 85.9 s

    85.9 s

    The page becomes fully interactive after 85.9 s. Good is under 3.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 386 ms

    386 ms

    Scripts block taps and scrolling for 386 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 28.4 MB in 538 requests

    28.4 MB

    Your homepage downloads 28.4 MB in 538 requests on a phone: images 26.2 MB (271), other files 1.0 MB (184) and scripts 931 KiB (69). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    1.6 MB

    8 images are downloaded at several times the size a phone draws them, for example optim-Fashion.png at 462 px wide, shown at 103 px. Resized copies would save about 1.6 MB.

  • 5 images below the first screen load straight away

    5 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (410 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 8.1 g of CO₂ per visit

    8.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.05 g of CO₂e: 966.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8890
  • 55 text elements with low contrast

    55 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 522 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8577
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Peekaboo – #1 Baby & Mother Shop in Kenya”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 243 internal links, 9 external

    The homepage links to 243 pages on peekaboo.ug and 9 external pages.

4 checks passed
  • Title: 35 characters

    Your title is a healthy 35 characters: “Peekaboo Baby Brands Uganda Limited”.

  • Canonical URL set

    The canonical URL is https://www.peekaboo.ug/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.peekaboo.ug/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,458 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.peekaboo.ug/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://www.peekaboo.ug/collections/fashion, https://www.peekaboo.ug/collections/shirts/Tops+T-shirts+Shirts and https://www.peekaboo.ug/collections/toys have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 links to non-canonical URLs

    Your homepage links to 12 pages by a URL that isn't their canonical one, for example https://www.peekaboo.ug/collections/sets-suits/Sets+Suits, whose canonical is https://www.peekaboo.ug/collections/sets-suits. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages slow to respond

    https://www.peekaboo.ug/collections/shorts-skirts-jeans/Shorts+Skirts+Jeans+Pants, https://www.peekaboo.ug/collections/toy-guns-weapons/Toy-Guns+Weapons and https://www.peekaboo.ug/collections/art-craft-hobby-kits/Art-Craft+Hobby-Kits took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 33 small tap targets

    33 of 70 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 906 words of copy

    The homepage carries about 906 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Sign up” and “Contact Us”.

  • 52 short forms

    52 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at peekaboo.ug, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Quinn Shoppable Reel · Pagefly Ai Page Builder · Gtm Data Layer · Gift Reggie Gift Registry · Ta Labels Badges · Omnisend · interakt.ai

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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