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pendulumlife.com website review

Visit site (opens in a new tab)Reviewed 9 November 202623 issues · 60 checks

This review found 23 issues worth fixing on pendulumlife.com, 6 of them high impact, across 60 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Pendulum

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
5.5 s3.8 sMay 23Nov 74.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.6 s
May 30, 20264.6 s
Jun 6, 20264.6 s
Jun 13, 20264.7 s
Jun 20, 20265.0 s
Jun 27, 20265.2 s
Jul 4, 20265.3 s
Jul 11, 20265.3 s
Jul 18, 20265.2 s
Jul 25, 20265.1 s
Aug 1, 20265.1 s
Aug 8, 20265.0 s
Aug 15, 20265.0 s
Aug 22, 20264.8 s
Aug 29, 20264.7 s
Sep 5, 20264.5 s
Sep 12, 20264.3 s
Sep 19, 20264.2 s
Sep 26, 20264.1 s
Oct 3, 20264.0 s
Oct 10, 20264.0 s
Oct 17, 20264.1 s
Oct 24, 20264.3 s
Oct 31, 20264.4 s
Nov 7, 20264.6 s
Real-visitor tap response (INP)75th percentile, phones
191 ms158 msMay 23Nov 7177 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026162 ms
May 30, 2026163 ms
Jun 6, 2026163 ms
Jun 13, 2026162 ms
Jun 20, 2026162 ms
Jun 27, 2026162 ms
Jul 4, 2026169 ms
Jul 11, 2026171 ms
Jul 18, 2026174 ms
Jul 25, 2026176 ms
Aug 1, 2026176 ms
Aug 8, 2026179 ms
Aug 15, 2026181 ms
Aug 22, 2026183 ms
Aug 29, 2026184 ms
Sep 5, 2026186 ms
Sep 12, 2026187 ms
Sep 19, 2026187 ms
Sep 26, 2026187 ms
Oct 3, 2026187 ms
Oct 10, 2026181 ms
Oct 17, 2026180 ms
Oct 24, 2026180 ms
Oct 31, 2026179 ms
Nov 7, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.6 s

    4.6 s

    Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 177 ms

    177 ms

    Real visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 676 ms

    676 ms

    Real visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 5.3 MB

    5.3 MB

    Your homepage downloads 5.3 MB on a phone, 589 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    46 KiB

    1 image is downloaded at several times the size a phone draws it, for example Pro_in_Probiotics_1440x1440_fdab88b2-7311-468f-b237-993dbaeb at 1,440 px wide, shown at 328 px. Resized copies would save about 46 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (212 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fix91
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix86
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Polyphenol Booster”, “Metabolic Daily Bundle” and “Gut Fuel Pouch”). One clear main headline is easier for people and search engines.

  • Meta description is long (290 characters)

    Your meta description is 290 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 14 internal links, 0 external

    The homepage links to 14 pages on pendulumlife.com and 0 external pages.

5 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “Pendulum | The Next Generation of Probiotics”.

  • Canonical URL set

    The canonical URL is https://pendulumlife.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pendulumlife.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (895 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pendulumlife.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://pendulumlife.com/pages/pay-with-hsa-fsa, https://pendulumlife.com/pages/press, https://pendulumlife.com/pages/bundles and https://pendulumlife.com/pages/akkermansia have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://pendulumlife.com/pages/press, https://pendulumlife.com/products/pendulum-metabolic-daily-probiotic-metabolism, https://pendulumlife.com/products/pendulum-akkermansia-probiotic-gut-health, https://pendulumlife.com/products/pendulum-glucose-control-probiotic-blood-sugar, https://pendulumlife.com/products/pendulum-polyphenol-booster-membership and https://pendulumlife.com/pages/bundles and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages with very little text

    https://pendulumlife.com/products/pendulum-metabolic-daily-probiotic-metabolism, https://pendulumlife.com/products/pendulum-akkermansia-probiotic-gut-health, https://pendulumlife.com/products/pendulum-glucose-control-probiotic-blood-sugar, https://pendulumlife.com/products/pendulum-polyphenol-booster-membership, https://pendulumlife.com/pages/bundles and https://pendulumlife.com/products/gut-fuel-pouch and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

3 to fix71
  • 2 broken images

    2 images failed to load on a phone, for example https://segment.prod.bidr.io/associate-segment?buzz_key=tatari&segment_key=tatari-6517&value=&uncacheplz=4672968022.

  • 9 small tap targets

    9 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,129 words of copy

    The homepage carries about 1,129 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Learn more”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Learn more”, “Learn More” and “Shop now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks, 8 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and PostHog.

Privacy and tracking

  • 11 trackers load before any consent

    11

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Heap and 6 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 46 cookies set on arrival

    46

    Opening the homepage sets 46 cookies, 1 of them by other companies (measured from a US location before any click).

  • 97 other companies contacted

    Loading the homepage contacts 97 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pendulumlife.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 26 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Eg Auto Add To Cart · Gorgias Live Chat Helpdesk · Microsoft Clarity · Hulk Form Builder · Jurni Ai Personalized Funnels · Skio Subscriptions Yc S20 · Keepcart Coupon Protect · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Instant Ai Page Builder · P2mf8d5d4 Opensend · Triplewhale · Cartz Social Group Buying · Applovin Shop Integration · yotpo.com · cjpowered.com · snapchat.com · riskified.com · hextom.com · amazonaws.com · juniphq.com · cloudfront.net · zigpoll.com · useamp.com · superfiliate-cdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Heap | PostHog | Microsoft Clarity
Hosting
Shopify

Company

Employees
120
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on pendulumlife.com, including 3 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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