Pendulum growth playbook

Build one creator landing template and roll it out to all five partners: the host's own approved quote (or a short clip), the one product they talk about first with the subscription price, the partner offer applied automatically, one short "why it is different" block, reviews, and then the rest of the range. Give each page its own tracking so the new Director can compare partners on conversion and CAC.

Listeners arrive warm from a voice they trust. A page that continues that voice and makes one clear next step converts better than a catalogue, and a fixed template makes partner-to-partner results comparable.

[ ] Partner's own approved quote or clip (not another partner's)
[ ] One lead product with subscription price
[ ] Partner offer applied automatically
[ ] One short "why it is different" block, approved by Regulatory
[ ] Reviews
[ ] Rest of the range below
[ ] Separate tracking per partner

• Hosts' words make claims Pendulum cannot use

  Only use quotes that Regulatory has approved.

• Partners want the full range

  Keep the range below the lead product.

• Your websiteCreator landing pages (checked twice on October 22, 2026, all set to noindex): five podcast and creator partner collections. Each shows the same full catalogue grid with filters and six products, including the $99 Glucose Control. One partner's page quotes a different podcast's host instead of its own; another quotes Pendulum's CEO instead of the hosts; a third has no partner message or offer at all, only the generic "Microbiome health solutions" header. Partner discount codes are printed on the pages.Source
• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source
• Your websiteHomepage (October 22, 2026): "30% referral discount applied at checkout!", "Limited Time New Customer Offer Save up to 48% off your first probiotic order!", "Save up to 40% with your HSA/FSA funds", while the search description says "Save Up 60% on New Subscriptions!" and "The only brand with live Akkermansia". Metabolic Daily is $49 (the bestseller), Akkermansia $54, Glucose Control $99, Polyphenol Booster $35, Gut Fuel $40; one-time prices on creator pages show $69, $75 and $139.Source
• Your websiteTools and channels: a "Take The Quiz" product finder on every page, Klaviyo email and SMS, Yotpo reviews, Skio subscriptions with referrals, Instagram (@pendulumlifeco) and TikTok (@pendulumlife).Source

Pick one headline offer for new customers, state it in the same words in the search description, homepage banner and product pages, and show the price they will actually pay. Keep HSA/FSA as a payment option rather than a competing discount.

A single, honest number reduces hesitation and matches what searchers saw before they clicked.

• Lower perceived discount

  Test the single offer before rolling out.

• Your websiteHomepage (October 22, 2026): "30% referral discount applied at checkout!", "Limited Time New Customer Offer Save up to 48% off your first probiotic order!", "Save up to 40% with your HSA/FSA funds", while the search description says "Save Up 60% on New Subscriptions!" and "The only brand with live Akkermansia". Metabolic Daily is $49 (the bestseller), Akkermansia $54, Glucose Control $99, Polyphenol Booster $35, Gut Fuel $40; one-time prices on creator pages show $69, $75 and $139.Source
• Competitor researchRivals' own homepages: Culturelle, "The Science for Boring Stomachs", with Subscribe & Save and free shipping over $40; Ritual, "Save up to 30% on new product subscriptions" in a 10th Anniversary Sale. Seed (subscription synbiotic) also competes for the same buyer.See the research Source

Unpublish or noindex rehearsal and test pages, redirect the duplicate affiliate page to one, and remove the noindexed creator collections from the sitemap. Review the sitemap before each event or test.

A clean sitemap focuses search engines and AI crawlers on pages worth ranking.

• Breaking a live event link

  Check upcoming events first.

• Your websiteSitemap (October 22, 2026): 125 page and collection URLs and 248 blog articles. They include event rehearsal pages ("event-all-about-a1c-dry-run" 1 to 3, "event-practice-run", "event-microbiome-nutrition-101-dry-run", "event-no"), test pages ("pop-up-test", "af-testing-homepage", "page-2", "story-v2") and two affiliate pages with the same text (/pages/affiliates and /pages/pendulum-affiliates). The noindexed creator collections are also listed in it.Source
• Your websiteAffiliate program page: "Create, promote, and review Pendulum products and earn commission"; "Commission rate will be determined upon review of your application"; approval email "within 5 days". No information on what affiliates get (rates, creative, product samples, claims guidance).Source

Rebuild the page around what a practitioner needs: how to recommend Pendulum (direct practitioner account or Fullscript), how to sign up, research summaries, patient handouts, upcoming education events and a sample request. Make the sign-up form the main action and follow up within one business day.

Practitioners decide quickly whether a brand is easy to work with. One clear page turns interest from events and reps into accounts.

• Consumers land on it

  Keep a link back to the consumer shop.

• Your websiteThe Health Care Professionals page lists the five strains and nothing else: no sign-up button, no practitioner pricing, no Fullscript route, no events or samples. A separate Healthcare Provider Sign Up form and a Professional Resource Center page exist. The site's reseller terms say MAP "shall be no less than the current lowest price as published on the Pendulum website pendulumlife.com, Amazon.com or Walmart.com".Source
• HiringDirector, Healthcare Revenue (open, posted June 17, 2026): grow "our healthcare practitioner (HCP) channel, spanning our direct HCP business and healthcare marketplace partners"; build "a commission-based, practitioner-led sales network"; manage partnerships "such as Fullscript"; build "CRM stages/workflows, practitioner qualification, product and pricing, reseller controls (including MAP enforcement)"; turn "Pendulum's DTC expertise in website, email and lifecycle marketing into a scalable engine for HCP communication, activation and retention"; run "practitioner-led KOL programs, educational events and published research".Source
• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source

Serve a smaller, preloaded hero image on mobile, delay non-essential scripts until after load, and pick one product analytics tool and one session tool. Assign an owner to every script.

Paid social and creator traffic is mostly mobile; a faster first view keeps more of it.

• Losing historical data

  Export before switching off a tool.

• Google PageSpeedHomepage, mobile lab test: performance 36, Largest Contentful Paint 7.8 s (the hero image), Total Blocking Time 886 ms; desktop 51. Real Chrome visitors (p75): LCP 3.8 s (fails the 2.5 s line), INP 160 ms and CLS 0.03 (both pass). The site loads Google Analytics, Google Tag Manager, Heap, PostHog and Microsoft Clarity together.Source
• Your websiteCreator landing pages (checked twice on October 22, 2026, all set to noindex): five podcast and creator partner collections. Each shows the same full catalogue grid with filters and six products, including the $99 Glucose Control. One partner's page quotes a different podcast's host instead of its own; another quotes Pendulum's CEO instead of the hosts; a third has no partner message or offer at all, only the generic "Microbiome health solutions" header. Partner discount codes are printed on the pages.Source

Write a short library: approved phrases for each product, phrases to avoid, required disclosures, and examples of good creator content. Give it to every creator, affiliate and practitioner partner, and update it after each review.

Faster approvals let the team test more content, and consistent language protects trust.

• Library feels scripted

  Give phrases, not scripts.

• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source
• Your websiteHomepage trust claims: "Founded by PhD doctors and scientists from Johns Hopkins, Harvard, Berkeley, and Stanford"; Mayo Clinic is "Our first investor and continuing research partner"; a disclosure that testimonials "may include individuals who have received compensation, free product, or other incentives". HSA/FSA checkout runs through Burst with a letter of medical necessity after a short health questionnaire.Source
• Your websiteAffiliate program page: "Create, promote, and review Pendulum products and earn commission"; "Commission rate will be determined upon review of your application"; approval email "within 5 days". No information on what affiliates get (rates, creative, product samples, claims guidance).Source

Tag each creator by type, give each a unique link and code, and build one weekly dashboard: spend, orders, CAC, subscription retention at 90 days and content reuse. Shift budget toward the types with the best 90-day results.

Retention matters more than first-order CAC for a subscription brand, and different voices bring different customers.

• Small samples

  Judge on 90-day cohorts, not single posts.

• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source
• Your websiteTools and channels: a "Take The Quiz" product finder on every page, Klaviyo email and SMS, Yotpo reviews, Skio subscriptions with referrals, Instagram (@pendulumlifeco) and TikTok (@pendulumlife).Source
• Your websiteCreator landing pages (checked twice on October 22, 2026, all set to noindex): five podcast and creator partner collections. Each shows the same full catalogue grid with filters and six products, including the $99 Glucose Control. One partner's page quotes a different podcast's host instead of its own; another quotes Pendulum's CEO instead of the hosts; a third has no partner message or offer at all, only the generic "Microbiome health solutions" header. Partner discount codes are printed on the pages.Source

Recruit a first group of practitioners, give each a tracked link and dispensary option, a starter kit, patient handouts and quarterly education. Pay commission on first orders and renewals, and review results monthly.

Practitioner recommendations bring trusted customers who tend to stay.

• Conflicts with MAP

  Use the same MAP rules for practitioner resale.

• HiringDirector, Healthcare Revenue (open, posted June 17, 2026): grow "our healthcare practitioner (HCP) channel, spanning our direct HCP business and healthcare marketplace partners"; build "a commission-based, practitioner-led sales network"; manage partnerships "such as Fullscript"; build "CRM stages/workflows, practitioner qualification, product and pricing, reseller controls (including MAP enforcement)"; turn "Pendulum's DTC expertise in website, email and lifecycle marketing into a scalable engine for HCP communication, activation and retention"; run "practitioner-led KOL programs, educational events and published research".Source
• Your websiteThe Health Care Professionals page lists the five strains and nothing else: no sign-up button, no practitioner pricing, no Fullscript route, no events or samples. A separate Healthcare Provider Sign Up form and a Professional Resource Center page exist. The site's reseller terms say MAP "shall be no less than the current lowest price as published on the Pendulum website pendulumlife.com, Amazon.com or Walmart.com".Source
• HiringRevenue Operations Manager (Growth Marketing team, posted September 10, 2026): owns operations "across Amazon, third-party marketplaces, retail, MAP compliance, and our growing HCP (Healthcare Practitioner) sales channel"; "Manage Trackstreet and internal monitoring tools to proactively identify violations"; "Drive the operational launch of new marketplace channels"; retail partner onboarding, vendor portals and purchase orders; success is "MAP compliance is proactive, not reactive".Source

Make eight versions from approved creator content (two of each dimension), run them as whitelisted ads with equal budgets, and keep the winners. Feed results to the creative team and creators.

Structured tests build knowledge that compounds across creators.

• Ad fatigue

  Refresh winners monthly.

• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source
• Your websiteCreator landing pages (checked twice on October 22, 2026, all set to noindex): five podcast and creator partner collections. Each shows the same full catalogue grid with filters and six products, including the $99 Glucose Control. One partner's page quotes a different podcast's host instead of its own; another quotes Pendulum's CEO instead of the hosts; a third has no partner message or offer at all, only the generic "Microbiome health solutions" header. Partner discount codes are printed on the pages.Source

Move practitioner and wholesale products to a separate wholesale store or a gated channel, remove them and their collections from the public sitemap and search, and check what shoppers can reach from public pages. Agree the process with the Director of Healthcare Revenue.

A clean consumer catalogue converts better, and protected practitioner pricing supports the HCP channel and MAP policy.

• Practitioners lose access

  Migrate with notice and support.

• Your websiteThe public store catalogue lists 65 products, more than half of them practitioner, wholesale, "B2B", "Pro" and autoship-set items alongside the retail products; the sitemap also lists wholesale and HCP collections.Source
• HiringRevenue Operations Manager (Growth Marketing team, posted September 10, 2026): owns operations "across Amazon, third-party marketplaces, retail, MAP compliance, and our growing HCP (Healthcare Practitioner) sales channel"; "Manage Trackstreet and internal monitoring tools to proactively identify violations"; "Drive the operational launch of new marketplace channels"; retail partner onboarding, vendor portals and purchase orders; success is "MAP compliance is proactive, not reactive".Source
• HiringDirector, Healthcare Revenue (open, posted June 17, 2026): grow "our healthcare practitioner (HCP) channel, spanning our direct HCP business and healthcare marketplace partners"; build "a commission-based, practitioner-led sales network"; manage partnerships "such as Fullscript"; build "CRM stages/workflows, practitioner qualification, product and pricing, reseller controls (including MAP enforcement)"; turn "Pendulum's DTC expertise in website, email and lifecycle marketing into a scalable engine for HCP communication, activation and retention"; run "practitioner-led KOL programs, educational events and published research".Source
• Your websiteThe Health Care Professionals page lists the five strains and nothing else: no sign-up button, no practitioner pricing, no Fullscript route, no events or samples. A separate Healthcare Provider Sign Up form and a Professional Resource Center page exist. The site's reseller terms say MAP "shall be no less than the current lowest price as published on the Pendulum website pendulumlife.com, Amazon.com or Walmart.com".Source

Publish a page listing authorized online and retail sellers, link it from the store locator, product pages and FAQ, and add it to enforcement letters.

Shoppers prefer authorized sellers, and a public list makes enforcement simpler.

• List goes out of date

  Update with each onboarding.

• HiringRevenue Operations Manager (Growth Marketing team, posted September 10, 2026): owns operations "across Amazon, third-party marketplaces, retail, MAP compliance, and our growing HCP (Healthcare Practitioner) sales channel"; "Manage Trackstreet and internal monitoring tools to proactively identify violations"; "Drive the operational launch of new marketplace channels"; retail partner onboarding, vendor portals and purchase orders; success is "MAP compliance is proactive, not reactive".Source
• Your websiteThe Health Care Professionals page lists the five strains and nothing else: no sign-up button, no practitioner pricing, no Fullscript route, no events or samples. A separate Healthcare Provider Sign Up form and a Professional Resource Center page exist. The site's reseller terms say MAP "shall be no less than the current lowest price as published on the Pendulum website pendulumlife.com, Amazon.com or Walmart.com".Source
• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source

Keep one product content source (titles, images, approved claims, ingredients) and push it to every channel. Use a launch checklist for new marketplaces and a change checklist for packaging updates.

Consistent listings protect conversion and reduce compliance risk.

• Platform rules differ

  Keep channel-specific fields in the sheet.

• HiringRevenue Operations Manager (Growth Marketing team, posted September 10, 2026): owns operations "across Amazon, third-party marketplaces, retail, MAP compliance, and our growing HCP (Healthcare Practitioner) sales channel"; "Manage Trackstreet and internal monitoring tools to proactively identify violations"; "Drive the operational launch of new marketplace channels"; retail partner onboarding, vendor portals and purchase orders; success is "MAP compliance is proactive, not reactive".Source
• HiringLaunch hiring: a Project Coordinator (posted October 13, 2026) for "supplier onboarding, packaging changes and new product launches", working with Regulatory, Quality, Product and Marketing; a Sr. Sourcing Manager, New Product Introduction (August 13, 2026) to "own the sourcing workstreams that enable Pendulum's innovation pipeline from concept through commercial launch". Job posts say Pendulum made Forbes' "The Next Billion Dollar Startups" list.Source
• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source

Record every event, publish it in the on-demand library for practitioners, and end each one with the practitioner sign-up. Cut short clips for creators and social, reviewed by Regulatory.

One event becomes months of content and a steady source of practitioner sign-ups.

• Old content

  Date each recording.

• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source
• HiringDirector, Healthcare Revenue (open, posted June 17, 2026): grow "our healthcare practitioner (HCP) channel, spanning our direct HCP business and healthcare marketplace partners"; build "a commission-based, practitioner-led sales network"; manage partnerships "such as Fullscript"; build "CRM stages/workflows, practitioner qualification, product and pricing, reseller controls (including MAP enforcement)"; turn "Pendulum's DTC expertise in website, email and lifecycle marketing into a scalable engine for HCP communication, activation and retention"; run "practitioner-led KOL programs, educational events and published research".Source
• Your websiteThe Health Care Professionals page lists the five strains and nothing else: no sign-up button, no practitioner pricing, no Fullscript route, no events or samples. A separate Healthcare Provider Sign Up form and a Professional Resource Center page exist. The site's reseller terms say MAP "shall be no less than the current lowest price as published on the Pendulum website pendulumlife.com, Amazon.com or Walmart.com".Source

Measure which perks pages bring subscribers, keep the best, and pitch three employee benefit platforms with an HSA/FSA-friendly offer. Use one landing template for every partner.

Employer channels bring repeat customers at low cost, and HSA/FSA removes price friction.

• Discount stacking

  One offer per partner.

• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source
• Your websiteHomepage trust claims: "Founded by PhD doctors and scientists from Johns Hopkins, Harvard, Berkeley, and Stanford"; Mayo Clinic is "Our first investor and continuing research partner"; a disclosure that testimonials "may include individuals who have received compensation, free product, or other incentives". HSA/FSA checkout runs through Burst with a letter of medical necessity after a short health questionnaire.Source
• Your websiteHomepage (October 22, 2026): "30% referral discount applied at checkout!", "Limited Time New Customer Offer Save up to 48% off your first probiotic order!", "Save up to 40% with your HSA/FSA funds", while the search description says "Save Up 60% on New Subscriptions!" and "The only brand with live Akkermansia". Metabolic Daily is $49 (the bestseller), Akkermansia $54, Glucose Control $99, Polyphenol Booster $35, Gut Fuel $40; one-time prices on creator pages show $69, $75 and $139.Source

Pass quiz answers to Klaviyo, send onboarding by goal (how to take it, what to expect in plain approved language, a check-in at day 21), and offer a skip or swap before cancellation.

Relevant onboarding sets expectations and reduces early cancellations.

• Expectation claims

  Use only approved language.

• Your websiteTools and channels: a "Take The Quiz" product finder on every page, Klaviyo email and SMS, Yotpo reviews, Skio subscriptions with referrals, Instagram (@pendulumlifeco) and TikTok (@pendulumlife).Source
• Your websiteHomepage (October 22, 2026): "30% referral discount applied at checkout!", "Limited Time New Customer Offer Save up to 48% off your first probiotic order!", "Save up to 40% with your HSA/FSA funds", while the search description says "Save Up 60% on New Subscriptions!" and "The only brand with live Akkermansia". Metabolic Daily is $49 (the bestseller), Akkermansia $54, Glucose Control $99, Polyphenol Booster $35, Gut Fuel $40; one-time prices on creator pages show $69, $75 and $139.Source
• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source

Trigger the referral ask after the second renewal, with a personal link and a simple message, and thank referrers with a product credit.

Timing the ask to loyalty raises response and brings similar customers.

• Over-discounting

  Cap credits per customer.

• Your websiteHomepage (October 22, 2026): "30% referral discount applied at checkout!", "Limited Time New Customer Offer Save up to 48% off your first probiotic order!", "Save up to 40% with your HSA/FSA funds", while the search description says "Save Up 60% on New Subscriptions!" and "The only brand with live Akkermansia". Metabolic Daily is $49 (the bestseller), Akkermansia $54, Glucose Control $99, Polyphenol Booster $35, Gut Fuel $40; one-time prices on creator pages show $69, $75 and $139.Source
• Your websiteTools and channels: a "Take The Quiz" product finder on every page, Klaviyo email and SMS, Yotpo reviews, Skio subscriptions with referrals, Instagram (@pendulumlifeco) and TikTok (@pendulumlife).Source

Recruit ten credentialed voices (practitioners, dietitians, researchers) with media training and approved talking points, and place them on podcasts, panels and press with the communications team.

Expert voices build trust that ads cannot buy and feed every channel.

• Off-message claims

  Approved talking points and review.

• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source
• Your websitePress page: "Halle Berry, long-standing Pendulum customer, joins company as Chief Communications Officer" (Business Wire); Forbes "best shot of becoming a unicorn"; Dr. Adam Perlman, former Medical Director at Mayo Clinic, joins as Chief Medical Officer; research collaborations with GluCare.Health and BiomeSense.Source
• HiringDirector, Healthcare Revenue (open, posted June 17, 2026): grow "our healthcare practitioner (HCP) channel, spanning our direct HCP business and healthcare marketplace partners"; build "a commission-based, practitioner-led sales network"; manage partnerships "such as Fullscript"; build "CRM stages/workflows, practitioner qualification, product and pricing, reseller controls (including MAP enforcement)"; turn "Pendulum's DTC expertise in website, email and lifecycle marketing into a scalable engine for HCP communication, activation and retention"; run "practitioner-led KOL programs, educational events and published research".Source

Create a retail kit: shelf talkers, staff training cards with approved language, a QR code to education, and launch offers. Pilot with one retailer and track sell-through.

Education in store turns a new science-led product into a shelf seller.

• Retail margins

  Price with MAP in mind.

• HiringRevenue Operations Manager (Growth Marketing team, posted September 10, 2026): owns operations "across Amazon, third-party marketplaces, retail, MAP compliance, and our growing HCP (Healthcare Practitioner) sales channel"; "Manage Trackstreet and internal monitoring tools to proactively identify violations"; "Drive the operational launch of new marketplace channels"; retail partner onboarding, vendor portals and purchase orders; success is "MAP compliance is proactive, not reactive".Source
• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source
• HiringLaunch hiring: a Project Coordinator (posted October 13, 2026) for "supplier onboarding, packaging changes and new product launches", working with Regulatory, Quality, Product and Marketing; a Sr. Sourcing Manager, New Product Introduction (August 13, 2026) to "own the sourcing workstreams that enable Pendulum's innovation pipeline from concept through commercial launch". Job posts say Pendulum made Forbes' "The Next Billion Dollar Startups" list.Source

Produce a monthly short video and podcast episode explaining one topic in plain language, with Regulatory review, and cut it for creators, practitioners and email.

Owned content builds trust and gives every channel fresh material.

• Health claims

  Regulatory review for every episode.

• Your websitePress page: "Halle Berry, long-standing Pendulum customer, joins company as Chief Communications Officer" (Business Wire); Forbes "best shot of becoming a unicorn"; Dr. Adam Perlman, former Medical Director at Mayo Clinic, joins as Chief Medical Officer; research collaborations with GluCare.Health and BiomeSense.Source
• Your websiteHomepage trust claims: "Founded by PhD doctors and scientists from Johns Hopkins, Harvard, Berkeley, and Stanford"; Mayo Clinic is "Our first investor and continuing research partner"; a disclosure that testimonials "may include individuals who have received compensation, free product, or other incentives". HSA/FSA checkout runs through Burst with a letter of medical necessity after a short health questionnaire.Source
• HiringDirector, Influencer Marketing (posted September 3, 2026): build "a scalable influencer engine" across macro- and micro-influencers, "celebrity talent, health care practitioners and other subject-matter experts, and customer advocates"; "systematic testing approaches (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling) to consistently improve influencer CAC"; frameworks for "organic vs. paid, affiliate vs. whitelisted"; work with "Clinical and Regulatory" on "science-forward guardrails"; success includes "cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices)" and influencers "selected to speak at conferences, panels and cultural forums". The role mentors the Manager, Influencer Marketing.Source

Turn the Akkermansia page into a clear, sourced explainer with plain answers to common questions, dated updates and links to published research, all approved by Regulatory.

Clear reference pages are what AI assistants and searchers cite.

• Claims creep

  Regulatory review for every update.

• Your websiteHomepage (October 22, 2026): "30% referral discount applied at checkout!", "Limited Time New Customer Offer Save up to 48% off your first probiotic order!", "Save up to 40% with your HSA/FSA funds", while the search description says "Save Up 60% on New Subscriptions!" and "The only brand with live Akkermansia". Metabolic Daily is $49 (the bestseller), Akkermansia $54, Glucose Control $99, Polyphenol Booster $35, Gut Fuel $40; one-time prices on creator pages show $69, $75 and $139.Source
• Your websiteSitemap (October 22, 2026): 125 page and collection URLs and 248 blog articles. They include event rehearsal pages ("event-all-about-a1c-dry-run" 1 to 3, "event-practice-run", "event-microbiome-nutrition-101-dry-run", "event-no"), test pages ("pop-up-test", "af-testing-homepage", "page-2", "story-v2") and two affiliate pages with the same text (/pages/affiliates and /pages/pendulum-affiliates). The noindexed creator collections are also listed in it.Source
• Your websiteHomepage trust claims: "Founded by PhD doctors and scientists from Johns Hopkins, Harvard, Berkeley, and Stanford"; Mayo Clinic is "Our first investor and continuing research partner"; a disclosure that testimonials "may include individuals who have received compensation, free product, or other incentives". HSA/FSA checkout runs through Burst with a letter of medical necessity after a short health questionnaire.Source

Tell subscribers before the change arrives, explain what is new, and include an insert with the referral link and the quiz for a second product.

A planned message turns a confusing moment into a loyalty touchpoint.

• Timing errors

  Send after warehouse confirms.

• HiringLaunch hiring: a Project Coordinator (posted October 13, 2026) for "supplier onboarding, packaging changes and new product launches", working with Regulatory, Quality, Product and Marketing; a Sr. Sourcing Manager, New Product Introduction (August 13, 2026) to "own the sourcing workstreams that enable Pendulum's innovation pipeline from concept through commercial launch". Job posts say Pendulum made Forbes' "The Next Billion Dollar Startups" list.Source
• Your websiteEvents and partner pages in the sitemap: events, upcoming-events, on-demand-education and event pages such as "All about Akkermansia" and "Microbiome Nutrition 101"; perks partner pages for Grove, Sunbasket, Gobble, Fond, Paceline, LifeBalance, WellzyPerks and AMSPA; a store locator, a reseller application and a "new-packaging" collection.Source
• Your websiteTools and channels: a "Take The Quiz" product finder on every page, Klaviyo email and SMS, Yotpo reviews, Skio subscriptions with referrals, Instagram (@pendulumlifeco) and TikTok (@pendulumlife).Source