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pennair.com website review

Visit site (opens in a new tab)Reviewed 22 October 202634 issues · 89 checks

This review found 34 issues worth fixing on pennair.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s3.8 sMay 2Oct 175.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.2 s
May 9, 20264.3 s
May 16, 20264.7 s
May 23, 20264.7 s
May 30, 20264.8 s
Jun 6, 20264.8 s
Jun 13, 20264.8 s
Jun 20, 20265.0 s
Jun 27, 20265.0 s
Jul 4, 20265.3 s
Jul 11, 20265.3 s
Jul 18, 20265.2 s
Jul 25, 20264.9 s
Aug 1, 20264.4 s
Aug 8, 20264.3 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20264.0 s
Sep 5, 20264.4 s
Sep 12, 20264.5 s
Sep 19, 20264.5 s
Sep 26, 20265.0 s
Oct 3, 20265.4 s
Oct 10, 20265.5 s
Oct 17, 20265.3 s
Real-visitor tap response (INP)75th percentile, phones
177 ms65 msMay 16Oct 1781 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026130 ms
May 23, 2026153 ms
May 30, 2026164 ms
Jun 6, 2026162 ms
Jun 13, 2026155 ms
Jun 20, 2026137 ms
Jun 27, 2026101 ms
Sep 5, 202678 ms
Sep 12, 202685 ms
Sep 26, 202679 ms
Oct 17, 202681 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pennair.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pennair.com at 1.3 s1.3 s
  2. pennair.com at 2.6 s2.6 s
  3. pennair.com at 3.9 s3.9 s
  4. pennair.com at 5.2 s5.2 s
  5. pennair.com at 6.5 s6.5 s
  6. pennair.com at 7.8 s7.8 s
  7. pennair.com at 9.1 s9.1 s
  8. pennair.com at 10.3 s10.3 s

Speed

9 to fix56
  • Reduce unused JavaScript

    5.8 s · 774 KiB

    About 774 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Render-blocking requests

    3.8 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused CSS

    1.2 s · 207 KiB

    About 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 56). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google/Doubleclick Ads and Other Google APIs/SDKs and others), adding 1.1 MB and 519 ms of main-thread time.

  • Improve image delivery

    100 ms · 307 KiB

    21 images could be 307 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Google CDN adds 319 ms

    319 ms

    Google CDN costs a phone 319 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,752 HTML elements

    The page has 1,752 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 38 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.2 s

    5.2 s

    Real visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.9 s

    3.9 s

    Real visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 23.4 s

    23.4 s

    Your largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE HELP PEOPLE IN MANUFACTURING & CONSTRUCTION WITH PNEUMAT…”. Most of its time is element render delay (9.9 s).

  • Speed Index: 18.3 s

    18.3 s

    Visually, the page fills in at 18.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 26.3 s

    26.3 s

    The page becomes fully interactive after 26.3 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 26 images without width and height

    26 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 43% faster for real visitors

    -43%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 124 ms

    124 ms

    Scripts block the page for only 124 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix63
  • Page weight: 5.1 MB in 157 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 157 requests on a phone: scripts 2.0 MB (68), images 2.0 MB (39) and fonts 444 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 15 images below the first screen load straight away

    15 images further down the page (483 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images in older formats

    8 images (311 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9093
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 154 internal links, 7 external

    The homepage links to 154 pages on pennair.com and 7 external pages.

8 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “We exist to help people in the manufacturing community kick@$$ with pneumatics, hydraulics and automation.”.

  • One H1 headline

    Your main headline reads: “WE HELP PEOPLE IN MANUFACTURING & Construction WITH pneumatics, hydraulics & automation.”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “PennAir - KICK@$$ EVERY.SINGLE.DAY”.

  • Canonical URL set

    The canonical URL is https://pennair.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pennair.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://pennair.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (690 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 pages without an H1

    https://pennair.com/process-instrumentation, https://pennair.com/ul-certified-panel-shop and https://pennair.com/fluid-power-suppliers have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 pages slow to respond

    https://pennair.com/what-we-do, https://pennair.com/automation, https://pennair.com/what-we-do/automatic-lubrication, https://pennair.com/what-we-do/conveyor, https://pennair.com/what-we-do/electro-mechanical and https://pennair.com/what-we-do/hydraulics and 8 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 6591
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 268 words of copy

    The homepage carries about 268 words of visible text.

5 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “UL Certified Panel Shop”, “Contact Us” and “Start Shopping”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and The Trade Desk (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pennair.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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