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pennair.com website review
Visit site (opens in a new tab)Reviewed 22 October 202634 issues · 89 checks
This review found 34 issues worth fixing on pennair.com, 15 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.2 s |
| May 9, 2026 | 4.3 s |
| May 16, 2026 | 4.7 s |
| May 23, 2026 | 4.7 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 4.8 s |
| Jun 13, 2026 | 4.8 s |
| Jun 20, 2026 | 5.0 s |
| Jun 27, 2026 | 5.0 s |
| Jul 4, 2026 | 5.3 s |
| Jul 11, 2026 | 5.3 s |
| Jul 18, 2026 | 5.2 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.4 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 5.4 s |
| Oct 10, 2026 | 5.5 s |
| Oct 17, 2026 | 5.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 130 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 164 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 155 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 101 ms |
| Sep 5, 2026 | 78 ms |
| Sep 12, 2026 | 85 ms |
| Sep 26, 2026 | 79 ms |
| Oct 17, 2026 | 81 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.8 s · 774 KiBAbout 774 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.
Render-blocking requests
3.8 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused CSS
1.2 s · 207 KiBAbout 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 56). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google/Doubleclick Ads and Other Google APIs/SDKs and others), adding 1.1 MB and 519 ms of main-thread time.
Improve image delivery
100 ms · 307 KiB21 images could be 307 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Google CDN adds 319 ms
319 msGoogle CDN costs a phone 319 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,752 HTML elements
The page has 1,752 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
50 ms · 38 KiB5 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.2 s
5.2 sReal visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.9 s
3.9 sReal visitors see the first content after 3.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.0 s
3.0 sReal visitors wait 3.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 23.4 s
23.4 sYour largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WE HELP PEOPLE IN MANUFACTURING & CONSTRUCTION WITH PNEUMAT…”. Most of its time is element render delay (9.9 s).
Speed Index: 18.3 s
18.3 sVisually, the page fills in at 18.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 26.3 s
26.3 sThe page becomes fully interactive after 26.3 s. Good is under 3.8 s.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.2 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 124 ms
124 msScripts block the page for only 124 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 157 requests
5.1 MBYour homepage downloads 5.1 MB in 157 requests on a phone: scripts 2.0 MB (68), images 2.0 MB (39) and fonts 444 KiB (8). Under 2 MB keeps phones on slow connections fast.
15 images below the first screen load straight away
15 images further down the page (483 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
8 images in older formats
8 images (311 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 29 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
154 internal links, 7 external
The homepage links to 154 pages on pennair.com and 7 external pages.
8 checks passed
Meta description: 106 characters
Your meta description is 106 characters: “We exist to help people in the manufacturing community kick@$$ with pneumatics, hydraulics and automation.”.
One H1 headline
Your main headline reads: “WE HELP PEOPLE IN MANUFACTURING & Construction WITH pneumatics, hydraulics & automation.”.
Title: 34 characters
Your title is a healthy 34 characters: “PennAir - KICK@$$ EVERY.SINGLE.DAY”.
Canonical URL set
The canonical URL is https://pennair.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pennair.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://pennair.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (690 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without an H1
https://pennair.com/process-instrumentation, https://pennair.com/ul-certified-panel-shop and https://pennair.com/fluid-power-suppliers have no <h1> headline, so visitors and search engines get no clear main topic.
14 pages slow to respond
https://pennair.com/what-we-do, https://pennair.com/automation, https://pennair.com/what-we-do/automatic-lubrication, https://pennair.com/what-we-do/conveyor, https://pennair.com/what-we-do/electro-mechanical and https://pennair.com/what-we-do/hydraulics and 8 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
8 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 268 words of copy
The homepage carries about 268 words of visible text.
5 checks passed
14 calls to action
The homepage has 14 calls to action, for example “UL Certified Panel Shop”, “Contact Us” and “Start Shopping”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.
Direct contact links
Visitors can reach you directly: 4 phone links and 3 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and The Trade Desk (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pennair.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- React
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on pennair.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.