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penningtons.com website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 80 checks
This review found 28 issues worth fixing on penningtons.com, 8 of them high impact, across 80 checks. The most urgent: main-thread work: 10.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,850 of 99,098 reviewed websitesbeats 93%
- #2,598 of 54,218 online storesbeats 93%
- #2,519 of 49,190 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 188 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 183 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 189 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 212 ms |
| Jul 11, 2026 | 220 ms |
| Jul 18, 2026 | 220 ms |
| Jul 25, 2026 | 220 ms |
| Aug 1, 2026 | 220 ms |
| Aug 8, 2026 | 221 ms |
| Aug 15, 2026 | 222 ms |
| Aug 22, 2026 | 229 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 245 ms |
| Sep 12, 2026 | 252 ms |
| Sep 19, 2026 | 252 ms |
| Sep 26, 2026 | 247 ms |
| Oct 3, 2026 | 246 ms |
| Oct 10, 2026 | 242 ms |
| Oct 17, 2026 | 239 ms |
| Oct 24, 2026 | 238 ms |
| Oct 31, 2026 | 236 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
5.9 s
6.9 s
7.9 s
Speed
Main-thread work: 10.1 s
A phone's processor spends 10.1 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.0 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
3,503 HTML elements
The page has 3,503 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and Clarity and others), adding 3.6 MB and 1.8 s of main-thread time.
Reduce unused JavaScript
1,016 KiBAbout 1,016 KiB of JavaScript is downloaded but never used on this page.
hcaptcha.com adds 893 ms
893 mshcaptcha.com costs a phone 893 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 444 ms
444 msGoogle Tag Manager costs a phone 444 ms of main-thread work and 843 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
283 KiB29 files are served with short cache lifetimes, so returning visitors download them again (283 KiB).
Shopify adds 113 ms
113 msShopify costs a phone 113 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
226 KiB11 images could be 226 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.
Legacy JavaScript
97 KiBPolyfills for old browsers add 97 KiB JavaScript that modern phones do not need.
Reduce unused CSS
96 KiBAbout 96 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 32.0 s
32.0 sThe page becomes fully interactive after 32.0 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 972 ms
972 msScripts block taps and scrolling for 972 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 536 ms
536 msReal visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “FREE SHIPPING ON ORDERS OVER $75* & FREE RETURNS”.
Images and page weight
Page weight: 6.0 MB in 521 requests
6.0 MBYour homepage downloads 6.0 MB in 521 requests on a phone: scripts 3.2 MB (240), other files 1.1 MB (183) and images 925 KiB (35). Under 2 MB keeps phones on slow connections fast.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 63 images in the HTML carry an alt attribute.
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 29 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Plus Size Clothing Canada – Stylish & Trendy Fashion | Penningtons”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
503 internal links, 9 external
The homepage links to 503 pages on penningtons.com and 9 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Shop Penningtons for stylish plus size clothes trendy fashion sizes 12 to 32 in tops, bottoms, jeans, lingerie, activew…”.
One H1 headline
Your main headline reads: “Penningtons – Founded in 1942 and a fit expert, it is Canada’s plus‑size fashion destination dressing women from head t…”.
Canonical URL set
The canonical URL is https://www.penningtons.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.penningtons.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.penningtons.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,829 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://www.penningtons.com/pages/orders-delivery-pickup, https://www.penningtons.com/pages/vipenn-rewards, https://www.penningtons.com/pages/legal and https://www.penningtons.com/collections/promotions-promo-3 have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.penningtons.com/pages/vipenn-rewards, https://www.penningtons.com/pages/legal, https://www.penningtons.com/collections/promotions-promo-3 and https://www.penningtons.com/collections/new-clothing-bottoms have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 402 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 398 words of copy
The homepage carries about 398 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “30% Off Winter Shop*” and “SHOP NOW”.
90 calls to action
The homepage has 90 calls to action, for example “30% Off Winter Shop*”, “Shop All New Arrivals” and “Shop All”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at penningtons.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 373 open roles
- Job board
- smartrecruiters
Company
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on penningtons.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.