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pennstateclothes.com website review
Visit site (opens in a new tab)Reviewed 9 November 202625 issues · 79 checks
This review found 25 issues worth fixing on pennstateclothes.com, 5 of them high impact, across 79 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,850 of 99,098 reviewed websitesbeats 93%
- #2,598 of 54,243 online storesbeats 93%
- #2,519 of 49,214 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 956 ms |
| Aug 29, 2026 | 929 ms |
| Sep 5, 2026 | 888 ms |
| Sep 12, 2026 | 867 ms |
| Sep 19, 2026 | 848 ms |
| Sep 26, 2026 | 831 ms |
| Oct 3, 2026 | 838 ms |
| Oct 10, 2026 | 839 ms |
| Oct 17, 2026 | 851 ms |
| Oct 24, 2026 | 873 ms |
| Oct 31, 2026 | 875 ms |
| Nov 7, 2026 | 882 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 116 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 136 ms |
| Jul 4, 2026 | 133 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 135 ms |
| Sep 19, 2026 | 133 ms |
| Sep 26, 2026 | 132 ms |
| Oct 3, 2026 | 134 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 140 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.6 s
2.1 s
2.6 s
3.1 s
3.7 s
4.2 s
Speed
Improve image delivery
450 ms · 816 KiB19 images could be 816 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
610 ms · 131 KiBAbout 131 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 974 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (TikTok, Clarity and Google Tag Manager and others), adding 488 KiB and 465 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
25 KiB6 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 8.8 s
8.8 sThe page becomes fully interactive after 8.8 s. Good is under 3.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 475 ms
475 msReal visitors wait 475 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 124 ms
124 msScripts block the page for only 124 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 224 requests
2.9 MBYour homepage downloads 2.9 MB in 224 requests on a phone: images 1.4 MB (40), other files 743 KiB (97) and scripts 662 KiB (61). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
2026FallAdidasBanner-Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
44 KiB1 image is downloaded at several times the size a phone draws it, for example StorefrontPicSummer2026.jpg at 1,500 px wide, shown at 380 px. Resized copies would save about 44 KiB.
1 image below the first screen load straight away
1 image further down the page (105 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
213 internal links, 4 external
The homepage links to 213 pages on pennstateclothes.com and 4 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “PennStateClothes.com offers Licensed Penn State Clothing, Nittany Lions Souvenirs and official PSU merchandise. Shop on…”.
One H1 headline
Your main headline reads: “Officially Licensed Penn State Clothing, Apparel & Merchandise”.
Title: 46 characters
Your title is a healthy 46 characters: “Penn State Clothes | PSU Apparel, Merch & Gear”.
Canonical URL set
The canonical URL is https://www.pennstateclothes.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pennstateclothes.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (756 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pennstateclothes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.pennstateclothes.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.pennstateclothes.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.pennstateclothes.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.pennstateclothes.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
20 small tap targets
20 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Identifier 'CarouselSlider' has already been declared”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 468 words of copy
The homepage carries about 468 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now!”.
9 calls to action
The homepage has 9 calls to action, for example “Shop All lululemon”, “Shop All New Arrivals” and “Shop Now!”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pennstateclothes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Redo · Microsoft Clarity · Gift Card Pro · Ablestar Link Manager · Instafeed · Back In Stock
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on pennstateclothes.com, including 9 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.