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pepperfield.fr website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 77 checks
This review found 33 issues worth fixing on pepperfield.fr, 13 of them high impact, across 77 checks. The most urgent: contentSquare adds 1.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #90,671 of 108,229 reviewed websitesbeats 14%
- #55,165 of 61,371 online storesbeats 8%
- #51,160 of 55,981 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
ContentSquare adds 1.6 s
1.6 sContentSquare costs a phone 1.6 s of main-thread work and 197 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 14.4 s
A phone's processor spends 14.4 s on main-thread work while loading, 8.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (ContentSquare, Clarity and Shopify and others), adding 2.3 MB and 3.6 s of main-thread time.
Reduce unused JavaScript
150 ms · 928 KiBAbout 928 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Clarity adds 611 ms
611 msClarity costs a phone 611 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
605 KiB11 files are served with short cache lifetimes, so returning visitors download them again (605 KiB).
Render-blocking requests
550 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Shopify adds 410 ms
410 msShopify costs a phone 410 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
stape.net adds 326 ms
326 msstape.net costs a phone 326 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
appstle.com adds 339 ms
339 msappstle.com costs a phone 339 ms of main-thread work and 89 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
252 KiB6 images could be 252 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2,318 HTML elements
The page has 2,318 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 73 KiBAbout 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 24.7 s
24.7 sThe page becomes fully interactive after 24.7 s. Good is under 3.8 s.
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 498 ms
498 msScripts block taps and scrolling for 498 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 379 requests
4.8 MBYour homepage downloads 4.8 MB in 379 requests on a phone: scripts 2.3 MB (148), other files 1.4 MB (184) and images 785 KiB (30). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (231 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.37 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 163.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
9 images without alt text
9 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
172 internal links, 7 external
The homepage links to 172 pages on pepperfield.fr and 7 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Nous sommes authentiques, nous aimons le poivre de Kampot et nous serions ravis que vous nous écriviez pour nous dire c…”.
One H1 headline
Your main headline reads: “.pepper..field®”.
Canonical URL set
The canonical URL is https://pepperfield.fr/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pepperfield.fr/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (598 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://pepperfield.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a title
https://pepperfield.fr/apps/wishlist, https://pepperfield.fr/pages/inscription, https://pepperfield.fr/pages/recommandez-a-un-ami, https://pepperfield.fr/collections/tous-les-produits, https://pepperfield.fr/collections/sel-de-kampot and https://pepperfield.fr/collections/cadeau-emballage and 8 others have no <title>, so Google invents the link text in results.
2 pages without a meta description
https://pepperfield.fr/apps/wishlist and https://pepperfield.fr/pages/inscription have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://pepperfield.fr/pages/recommandez-a-un-ami, https://pepperfield.fr/collections/tous-les-produits, https://pepperfield.fr/collections/sel-de-kampot, https://pepperfield.fr/collections/cadeau-emballage, https://pepperfield.fr/collections/tous-les-produits-1 and https://pepperfield.fr/collections/poivre-de-kampot have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://pepperfield.fr/pages/recommandez-a-un-ami, https://pepperfield.fr/collections/tous-les-produits and https://pepperfield.fr/collections/tous-les-produits-1 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://pepperfield.fr/apps/wishlist took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=355051548&Ver=2&mid=2384f3c6-e637-479a-9e58-86a0991f6c4b&bo=3&sid=078516e0ddc711f180560fc763455719&vid=07853330ddc711f1989d976faa4419b5&vids=1&msclkid=N&pagetype=home&.
6 small tap targets
6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 313 words of copy
The homepage carries about 313 words of visible text.
4 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks, 7 customer or partner logos and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pepperfield.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Langshop · Microsoft Clarity · Wishlist Fade My Wishlist · Trueroas · Instafeed · Judge Me Reviews · Gdpr Cookie Consent · Avada Faqs · Stape Remix · Joy Loyalty Program · dognet.sk
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on pepperfield.fr, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.