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perennialsandsutherland.com website review
Visit site (opens in a new tab)Reviewed 31 October 202638 issues · 98 checks
This review found 38 issues worth fixing on perennialsandsutherland.com, 15 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #65,276 of 81,496 reviewed websitesbeats 17%
- #35,229 of 40,345 online storesbeats 10%
- #1,495 of 2,108 WooCommerce storesbeats 25%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.6 s |
| Aug 1, 2026 | 4.5 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 111 ms |
| May 16, 2026 | 106 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 160 ms |
| Jun 27, 2026 | 163 ms |
| Jul 18, 2026 | 118 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 129 ms |
| Sep 12, 2026 | 151 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 131 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.8 s · 935 KiB44 files are served with short cache lifetimes, so returning visitors download them again (935 KiB).
Reduce unused JavaScript
2.7 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
3.3 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (pxlecdn.com, Google Tag Manager and Google CDN and others), adding 3.3 MB and 1.3 s of main-thread time.
Reduce unused CSS
900 ms · 158 KiBAbout 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
pxlecdn.com adds 362 ms
362 mspxlecdn.com costs a phone 362 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
450 ms · 81 KiB81 KiB could be saved by minifying JavaScript.
Google Tag Manager adds 308 ms
308 msGoogle Tag Manager costs a phone 308 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 232 ms
232 msGoogle CDN costs a phone 232 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 13 KiB13 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Improve image delivery
27 KiB2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.7 s
8.7 sYour largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Perennials & Sutherland by Ken Fulk”.
Time to Interactive: 21.3 s
21.3 sThe page becomes fully interactive after 21.3 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 713 ms
713 msScripts block taps and scrolling for 713 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 135 ms
135 msReal visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.0 MB in 143 requests
16.0 MBYour homepage downloads 16.0 MB in 143 requests on a phone: media 11.7 MB (2), scripts 1.9 MB (71) and images 1.5 MB (26). Under 2 MB keeps phones on slow connections fast.
About 4.5 g of CO₂ per visit
4.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 544.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Canonical points to another host
Your canonical URL points to perennialsfabrics.com, not perennialsandsutherland.com, so Google may credit that host instead.
Structured data has 1 problem
Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://www.perennialsfabrics.com/)”.
42 internal links, 4 external
The homepage links to 42 pages on perennialsandsutherland.com and 4 external pages.
6 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Perennials and Sutherland offers premier designer furnishings, acrylics fabrics, custom rugs accessories perfect for in…”.
One H1 headline
Your main headline reads: “Perennials & Sutherland by Ken Fulk”.
Title: 64 characters
Your title is a healthy 64 characters: “Perennials and Sutherland | Designer Fabrics, Rugs and Furniture”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.perennialsandsutherland.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (658 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'timepicker')”.
2 checks passed
Tap targets are thumb-sized
17 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://perennialsandsutherland.com does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (perennialsandsutherland.com).
Valid certificate (141 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for perennialsandsutherland.com and is valid for another 141 days.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 24 links work
All 24 links checked from your homepage (22 internal, 2 external) answered without errors.
Domain and trust
No CAA record
perennialsandsutherland.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
perennialsandsutherland.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsperennialsandsutherland.com was registered in Feb 2016 through eNom, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
perennialsandsutherland.com is registered until Feb 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 314 words of copy
The homepage carries about 314 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Perennials” and “Shop Sutherland”.
9 calls to action
The homepage has 9 calls to action, for example “Shop Perennials”, “Shop Sutherland” and “Learn more about Fabrics”.
3 short forms
3 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DMARC policy
perennialsandsutherland.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
perennialsandsutherland.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
perennialsandsutherland.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 6.1.14; the current release is 7.1.4.
- 2 plugins are behind their latest release.woocommerce 7.5.1 → 11.2.1 · relevanssi-live-ajax-search 2.2 → 2.6
Stack
- CMS
- WordPress 6.1.14
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on perennialsandsutherland.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.