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perennialsandsutherland.com website review

Visit site (opens in a new tab)Reviewed 31 October 202638 issues · 98 checks

This review found 38 issues worth fixing on perennialsandsutherland.com, 15 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s2.7 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.7 s
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.8 s
Jun 6, 20263.8 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20264.2 s
Jul 4, 20263.8 s
Jul 11, 20264.1 s
Jul 18, 20264.3 s
Jul 25, 20264.6 s
Aug 1, 20264.5 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.2 s
Sep 19, 20263.6 s
Sep 26, 20263.8 s
Oct 3, 20263.8 s
Oct 10, 20263.7 s
Oct 17, 20263.8 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
172 ms97 msMay 9Oct 24131 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026106 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026137 ms
Jun 13, 2026144 ms
Jun 20, 2026160 ms
Jun 27, 2026163 ms
Jul 18, 2026118 ms
Aug 8, 2026135 ms
Aug 15, 2026136 ms
Aug 22, 2026135 ms
Aug 29, 2026129 ms
Sep 12, 2026151 ms
Sep 26, 2026120 ms
Oct 3, 2026132 ms
Oct 10, 2026119 ms
Oct 17, 2026122 ms
Oct 24, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix43
  • Use efficient cache lifetimes

    3.8 s · 935 KiB

    44 files are served with short cache lifetimes, so returning visitors download them again (935 KiB).

  • Reduce unused JavaScript

    2.7 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    3.3 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (pxlecdn.com, Google Tag Manager and Google CDN and others), adding 3.3 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    900 ms · 158 KiB

    About 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • pxlecdn.com adds 362 ms

    362 ms

    pxlecdn.com costs a phone 362 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    450 ms · 81 KiB

    81 KiB could be saved by minifying JavaScript.

  • Google Tag Manager adds 308 ms

    308 ms

    Google Tag Manager costs a phone 308 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 232 ms

    232 ms

    Google CDN costs a phone 232 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 13 KiB

    13 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    27 KiB

    2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.7 s

    8.7 s

    Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Perennials & Sutherland by Ken Fulk”.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 713 ms

    713 ms

    Scripts block taps and scrolling for 713 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 16.0 MB in 143 requests

    16.0 MB

    Your homepage downloads 16.0 MB in 143 requests on a phone: media 11.7 MB (2), scripts 1.9 MB (71) and images 1.5 MB (26). Under 2 MB keeps phones on slow connections fast.

  • About 4.5 g of CO₂ per visit

    4.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 544.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8794
  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9292
  • Canonical points to another host

    Your canonical URL points to perennialsfabrics.com, not perennialsandsutherland.com, so Google may credit that host instead.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://www.perennialsfabrics.com/)”.

  • 42 internal links, 4 external

    The homepage links to 42 pages on perennialsandsutherland.com and 4 external pages.

6 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Perennials and Sutherland offers premier designer furnishings, acrylics fabrics, custom rugs accessories perfect for in…”.

  • One H1 headline

    Your main headline reads: “Perennials & Sutherland by Ken Fulk”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Perennials and Sutherland | Designer Fabrics, Rugs and Furniture”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.perennialsandsutherland.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (658 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'timepicker')”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://perennialsandsutherland.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (perennialsandsutherland.com).

  • Valid certificate (141 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for perennialsandsutherland.com and is valid for another 141 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 24 links work

    All 24 links checked from your homepage (22 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    perennialsandsutherland.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    perennialsandsutherland.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    perennialsandsutherland.com was registered in Feb 2016 through eNom, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    perennialsandsutherland.com is registered until Feb 2027.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 314 words of copy

    The homepage carries about 314 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Perennials” and “Shop Sutherland”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Perennials”, “Shop Sutherland” and “Learn more about Fabrics”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

2 to fix0
  • No DMARC policy

    perennialsandsutherland.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    perennialsandsutherland.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    perennialsandsutherland.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.1.14; the current release is 7.1.4.
  • 2 plugins are behind their latest release.woocommerce 7.5.1 → 11.2.1 · relevanssi-live-ajax-search 2.2 → 2.6

Stack

CMS
WordPress 6.1.14
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
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