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perfectcolours.com website review
Visit site (opens in a new tab)Reviewed 19 October 202642 issues · 91 checks
This review found 42 issues worth fixing on perfectcolours.com, 18 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 5.0 s |
| May 2, 2026 | 5.0 s |
| May 9, 2026 | 5.0 s |
| May 16, 2026 | 4.9 s |
| May 23, 2026 | 4.9 s |
| May 30, 2026 | 5.0 s |
| Jun 6, 2026 | 5.2 s |
| Jun 13, 2026 | 5.3 s |
| Jun 20, 2026 | 5.2 s |
| Jun 27, 2026 | 5.2 s |
| Jul 4, 2026 | 5.1 s |
| Jul 11, 2026 | 5.1 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.7 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.7 s |
| Aug 15, 2026 | 4.8 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 5.0 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 4.8 s |
| Sep 19, 2026 | 4.8 s |
| Sep 26, 2026 | 4.9 s |
| Oct 3, 2026 | 4.9 s |
| Oct 10, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 169 ms |
| May 2, 2026 | 162 ms |
| May 9, 2026 | 160 ms |
| May 16, 2026 | 168 ms |
| May 23, 2026 | 168 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 181 ms |
| Jun 13, 2026 | 168 ms |
| Jun 20, 2026 | 181 ms |
| Jun 27, 2026 | 187 ms |
| Jul 4, 2026 | 175 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 186 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 176 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 188 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 214 ms |
| Oct 3, 2026 | 219 ms |
| Oct 10, 2026 | 220 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.5 s
8.2 s
9.8 s
11.4 s
13.1 s
Speed
Improve image delivery
3.4 s · 21.5 MB22 images could be 21.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.
Render-blocking requests
1.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.4 MB and 2.0 s of main-thread time.
Use efficient cache lifetimes
550 ms · 1.6 MB23 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
750 ms · 157 KiBAbout 157 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 819 ms
819 msGoogle Tag Manager costs a phone 819 ms of main-thread work and 722 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 455 ms
455 msGoogle CDN costs a phone 455 ms of main-thread work and 757 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 261 ms
261 msFacebook costs a phone 261 ms of main-thread work and 223 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,661 HTML elements
The page has 2,661 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
LiveChat adds 52 ms
52 msLiveChat costs a phone 52 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 227 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 31 KiB31 KiB could be saved by minifying CSS.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 129 ms
129 msYour server sent the HTML in 129 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.0 s
5.0 sReal visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.8 s
4.8 sReal visitors see the first content after 4.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.8 s
2.8 sReal visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 17.6 s
17.6 sYour largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Untitled (50) (1)”.
Speed Index: 21.3 s
21.3 sVisually, the page fills in at 21.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.4 s
31.4 sThe page becomes fully interactive after 31.4 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user INP: 214 ms
214 msReal visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 169 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 5.0 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.072
0.072The layout barely moves while loading (CLS 0.072, good is under 0.1).
Images and page weight
Page weight: 48.6 MB in 160 requests
48.6 MBYour homepage downloads 48.6 MB in 160 requests on a phone: images 45.2 MB (43), scripts 2.6 MB (63) and other files 368 KiB (31). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 9.1 MB together. On a phone connection a single image that size takes seconds.
12 images far larger than shown
3.2 MB12 images are downloaded at several times the size a phone draws them, for example P93_front_basic_0214 (1).png at 6,000 px wide, shown at 300 px. Resized copies would save about 3.2 MB.
16 images in older formats
16 images (11.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
media.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
10 images below the first screen load straight away
10 images further down the page (759 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 13.8 g of CO₂ per visit
13.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 13.77 g of CO₂e: 1652.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
511 internal links, 6 external
The homepage links to 511 pages on perfectcolours.com and 6 external pages.
8 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Authorised HP, Epson & Canon dealer. Large format printers, managed print, inks & finishing. UK-wide service, expert ad…”.
One H1 headline
Your main headline reads: “Everything You NeedTo Start Printing”.
Title: 60 characters
Your title is a healthy 60 characters: “Large Format Printers & Print Solutions | Perfect Colours UK”.
Canonical URL set
The canonical URL is https://www.perfectcolours.com/.
Structured data in place
Structured data found: LocalBusiness.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.perfectcolours.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,741 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages slow to respond
/technical-printer-advice-and-help.html, /large-format-printers-full-range.html, /large-format-printers/photo-and-fine-art-printers, /large-format-printers/cad-pos-printers, /large-format-printers/multi-function-printers and /large-format-printers/sublimation-printers and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
7 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 9 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'add')”.
6 distorted images
6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,293 words of copy
The homepage carries about 1,293 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
10 calls to action
The homepage has 10 calls to action, for example “Why buy from Perfect Colours?”, “Contact” and “Shop Now”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 6 customer or partner logos, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 6 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at perfectcolours.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on perfectcolours.com, including 25 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.