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perfectday.com website review

Visit site (opens in a new tab)Reviewed 1 November 202638 issues · 85 checks

This review found 38 issues worth fixing on perfectday.com, 22 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s980 msMay 9Oct 241.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.2 s
Jun 13, 20261.0 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.3 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
114 ms94 msMay 9Oct 24100 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026109 ms
May 16, 2026111 ms
May 23, 2026111 ms
May 30, 2026112 ms
Jun 6, 2026111 ms
Jun 13, 2026105 ms
Jun 20, 2026110 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026106 ms
Jul 18, 202698 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 202699 ms
Aug 15, 2026106 ms
Aug 22, 2026107 ms
Aug 29, 2026110 ms
Sep 5, 2026112 ms
Sep 12, 2026107 ms
Sep 19, 2026109 ms
Sep 26, 2026105 ms
Oct 3, 2026102 ms
Oct 10, 2026101 ms
Oct 17, 2026100 ms
Oct 24, 2026100 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of perfectday.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. perfectday.com at 0.4 s0.4 s
  2. perfectday.com at 0.8 s0.8 s
  3. perfectday.com at 1.1 s1.1 s
  4. perfectday.com at 1.5 s1.5 s
  5. perfectday.com at 1.9 s1.9 s
  6. perfectday.com at 2.3 s2.3 s
  7. perfectday.com at 2.6 s2.6 s
  8. perfectday.com at 3.0 s3.0 s

Speed

6 to fix64
  • Improve image delivery

    21.2 s · 3.9 MB

    6 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 21.2 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 255 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

  • Reduce unused JavaScript

    1.3 s · 253 KiB

    About 253 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.1 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 156 ms

    156 ms

    Google Tag Manager costs a phone 156 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Hubspot and Google Analytics and others), adding 630 KiB and 321 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 589 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 37.3 s

    37.3 s

    Your largest element takes 37.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 37.3 s

    37.3 s

    The page becomes fully interactive after 37.3 s. Good is under 3.8 s.

  • Speed Index: 11.7 s

    11.7 s

    Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 219 ms

    219 ms

    Real visitors wait 219 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.078

    0.078

    The layout barely moves while loading (CLS 0.078, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 80 ms

    80 ms

    Scripts block the page for only 80 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix35
  • Page weight: 6.5 MB in 59 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 59 requests on a phone: images 5.2 MB (12), scripts 743 KiB (14) and fonts 477 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ProFerm-video-1.png weighs 797 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    501 KiB

    1 image is downloaded at several times the size a phone draws it, for example ProFerm-video-1.png at 1,920 px wide, shown at 390 px. Resized copies would save about 501 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (249 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 220.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

11 to fixGoogle 7985
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, ImageObject, Organization and SiteNavigationElement) but with 3 problems, for example “SiteNavigationElement: url is not an absolute URL ("#")”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 47 internal links, 5 external

    The homepage links to 47 pages on perfectday.com and 5 external pages.

5 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Sustainable Animal-Free Dairy & Protein - Perfect Day”.

  • Canonical URL set

    The canonical URL is https://perfectday.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://perfectday.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (684 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    /nthbio declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /nthbio all use the title “Sustainable Animal-Free Dairy & Protein - Perfect Day”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without an H1

    /nthbio has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    16 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 232 words

    The homepage has only about 232 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact us” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Tag Manager, HubSpot and LinkedIn Insight.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at perfectday.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
330
Founded
2014
Headquarters
Berkeley

Upkeep, stack, hiring and company data from programmable.info

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