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peterpiperpizza.com website review

Visit site (opens in a new tab)Reviewed 25 October 202641 issues · 85 checks

This review found 41 issues worth fixing on peterpiperpizza.com, 13 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
169 ms115 msMay 2Oct 17163 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026125 ms
May 9, 2026122 ms
May 16, 2026121 ms
May 23, 2026121 ms
May 30, 2026121 ms
Jun 6, 2026122 ms
Jun 13, 2026123 ms
Jun 20, 2026123 ms
Jun 27, 2026122 ms
Jul 4, 2026121 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026122 ms
Aug 1, 2026124 ms
Aug 8, 2026128 ms
Aug 15, 2026132 ms
Aug 22, 2026137 ms
Aug 29, 2026143 ms
Sep 5, 2026144 ms
Sep 12, 2026146 ms
Sep 19, 2026150 ms
Sep 26, 2026153 ms
Oct 3, 2026160 ms
Oct 10, 2026162 ms
Oct 17, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of peterpiperpizza.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. peterpiperpizza.com at 0.4 s0.4 s
  2. peterpiperpizza.com at 0.8 s0.8 s
  3. peterpiperpizza.com at 1.3 s1.3 s
  4. peterpiperpizza.com at 1.7 s1.7 s
  5. peterpiperpizza.com at 2.1 s2.1 s
  6. peterpiperpizza.com at 2.5 s2.5 s
  7. peterpiperpizza.com at 2.9 s2.9 s
  8. peterpiperpizza.com at 3.3 s3.3 s

Speed

11 to fix45
  • Reduce unused JavaScript

    5.7 s · 593 KiB

    About 593 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Render-blocking requests

    4.6 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.6 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 57). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    550 ms · 1.2 MB

    16 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Wistia and Cookiebot and others), adding 5.3 MB and 681 ms of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 44 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Reduce unused CSS

    550 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 550 ms faster on a phone.

  • Wistia adds 185 ms

    185 ms

    Wistia costs a phone 185 ms of main-thread work and 4.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 267 ms

    267 ms

    Google CDN costs a phone 267 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,923 HTML elements

    The page has 1,923 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    180 ms · 4 KiB

    4 KiB could be saved by minifying CSS.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 14.0 s

    14.0 s

    The first text or image appears after 14.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 29.1 s

    29.1 s

    Your largest element takes 29.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Peter Piper Pizza — The fun is baked in”.

  • Time to Interactive: 29.9 s

    29.9 s

    The page becomes fully interactive after 29.9 s. Good is under 3.8 s.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 125 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.212

    0.212

    The layout shifts by 0.212 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 50 ms

    50 ms

    Scripts block the page for only 50 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 14.1 MB in 160 requests

    14.1 MB

    Your homepage downloads 14.1 MB in 160 requests on a phone: media 8.7 MB (1), images 1.9 MB (33) and scripts 1.8 MB (72). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    featured-pepperoni.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.0 g of CO₂ per visit

    4.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.00 g of CO₂e: 479.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8491
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8582
  • Title is short (24 characters)

    Your title is only 24 characters: “Home | Peter Piper Pizza”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 3 problems, for example “ImageObject: url is not an absolute URL ("https://www.peterpiperpizza.com/wp-content/uploads/2024/06/Pepperoni_pizza-1.png")”.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • 50 internal links, 27 external

    The homepage links to 50 pages on peterpiperpizza.com and 27 external pages.

5 checks passed
  • Meta description: 110 characters

    Your meta description is 110 characters: “Delicious, made-from-scratch pizzas, crispy wings, and more! This is where food, fun and family come together.”.

  • Canonical URL set

    The canonical URL is https://www.peterpiperpizza.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.peterpiperpizza.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.peterpiperpizza.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (661 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.peterpiperpizza.com/catering and https://www.peterpiperpizza.com/press-room have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.peterpiperpizza.com/rewards and https://www.peterpiperpizza.com/peter-piper-express have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6985
  • 15 small tap targets

    15 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://www.peterpiperpizza.com/' was loaded over HTTPS, but requested an insecure styleshe…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 382 words of copy

    The homepage carries about 382 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Order Now”, “ORDER NOW” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at peterpiperpizza.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity

Company

Founded
1973
Headquarters
Phoenix

Upkeep, stack, hiring and company data from programmable.info

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