petfed.pet website review

12 files are served with short cache lifetimes, so returning visitors download them again (388 KiB).

About 482 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Facebook and Clarity and others), adding 1.2 MB and 806 ms of main-thread time.

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 376 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,530 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

9 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Golden retriever and tabby cat together against a soft lave…”.

The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 202 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.5 MB in 245 requests on a phone: images 1.3 MB (28), scripts 1.2 MB (94) and other files 819 KiB (91). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example A49a33d242d004d9ebc5cdab2992ce1f2u.jpg at 1,500 px wide, shown at 225 px. Resized copies would save about 465 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Your title is only 6 characters: “Amazon”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 252 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 57 pages on petfed.pet and 0 external pages.

The HTML your server sends has 575 of the 1,388 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

https://petfed.pet/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://petfed.pet/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/, https://petfed.pet/collections/all, https://petfed.pet/collections/calm-anxiety, https://petfed.pet/collections/joint-mobility, https://petfed.pet/collections/%F0%9F%92%A9-gut-digestion and https://petfed.pet/collections/%F0%9F%8C%BF-daily-wellness and 9 others all use the title “Amazon”. Search engines can't tell which page to show for a search, so each competes with the others.

https://petfed.pet/collections/all, https://petfed.pet/collections/calm-anxiety, https://petfed.pet/collections/joint-mobility, https://petfed.pet/collections/%F0%9F%92%A9-gut-digestion, https://petfed.pet/collections/%F0%9F%8C%BF-daily-wellness and https://petfed.pet/collections/petfed-favorites and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://petfed.pet/collections/%F0%9F%92%A9-gut-digestion, whose canonical is https://petfed.pet/collections/%f0%9f%92%a9-gut-digestion. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://petfed.pet/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://petfed.pet/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://petfed.pet/.

4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,388 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.