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pethroom.jp website review
Visit site (opens in a new tab)Reviewed 7 November 202636 issues · 87 checks
This review found 36 issues worth fixing on pethroom.jp, 8 of them high impact, across 87 checks. The most urgent: page weight: 12.2 MB in 298 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,874 of 99,726 reviewed websitesbeats 93%
- #2,616 of 54,726 online storesbeats 93%
- #2,537 of 49,682 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 133 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 132 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 122 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 134 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 141 ms |
| Sep 5, 2026 | 141 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 144 ms |
| Oct 10, 2026 | 145 ms |
| Oct 31, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (channel.io, Shopify and Clarity and others), adding 1.2 MB and 813 ms of main-thread time.
Render-blocking requests
600 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused JavaScript
410 KiBAbout 410 KiB of JavaScript is downloaded but never used on this page.
channel.io adds 334 ms
334 mschannel.io costs a phone 334 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
329 KiB11 images could be 329 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,159 HTML elements
The page has 2,159 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 160 ms
160 msShopify costs a phone 160 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 221 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
82 KiB25 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).
Reduce unused CSS
38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 18.1 s
18.1 sVisually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 62.6 s
62.6 sThe page becomes fully interactive after 62.6 s. Good is under 3.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 133 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 438 ms
438 msReal visitors wait 438 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 165 ms
165 msScripts block the page for only 165 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.019
0.019The layout barely moves while loading (CLS 0.019, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.1 s
1.1 sYour largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “新規会員登録時、合計1,000円WELCOME COUPONプレゼント!”.
Images and page weight
Page weight: 12.2 MB in 298 requests
12.2 MBYour homepage downloads 12.2 MB in 298 requests on a phone: fonts 8.9 MB (9), scripts 1.2 MB (95) and images 1.1 MB (37). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
TOP_MO_01_d7bce93d-3a82-433a-8718-9566d7781a7e.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
17 KiB1 image is downloaded at several times the size a phone draws it, for example pethroom-awards-mo-260909.jpg at 1,290 px wide, shown at 390 px. Resized copies would save about 17 KiB.
About 3.5 g of CO₂ per visit
3.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
26 images without alt text
26 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
64 form fields without a label
64 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (27 characters)
Your title is only 27 characters: “PETHROOM(ペスルーム)日本公式オンラインストア”. Between 30 and 65 characters leaves room to say what you do and for whom.
179 internal links, 6 external
The homepage links to 179 pages on pethroom.jp and 6 external pages.
7 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “大切なうちの子のためのプレミアムペット用品をご紹介します。全世界に60万個以上販売された抜け毛除去ブラシの「ヒーリングブラシ」と猫専用の「ネイルクリッパー」までヒット商品続々!K-POPも愛用するブランド!”.
One H1 headline
Your main headline reads: “PETHROOM(ペスルーム)日本公式オンラインストア”.
Canonical URL set
The canonical URL is https://pethroom.jp/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pethroom.jp/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://pethroom.jp/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://pethroom.jp/collections/%E8%87%AA%E7%A4%BE%E9%96%8B%E7%99%BA, https://pethroom.jp/collections/%E3%83%94%E3%83%B3%E3%82%AF%E3%83%A9%E3%82%A4%E3%83%B3, https://pethroom.jp/collections/all, https://pethroom.jp/collections/best, https://pethroom.jp/collections/for-dogs and https://pethroom.jp/collections/for-cats and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example https://pethroom.jp/collections/%E8%87%AA%E7%A4%BE%E9%96%8B%E7%99%BA, whose canonical is https://pethroom.jp/collections/%e8%87%aa%e7%a4%be%e9%96%8b%e7%99%ba. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
https://pethroom.jp/collections/%E8%87%AA%E7%A4%BE%E9%96%8B%E7%99%BA, https://pethroom.jp/collections/%E3%83%94%E3%83%B3%E3%82%AF%E3%83%A9%E3%82%A4%E3%83%B3, https://pethroom.jp/collections/all, https://pethroom.jp/collections/best, https://pethroom.jp/collections/for-dogs and https://pethroom.jp/collections/for-cats and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://pethroom.jp/collections/all, https://pethroom.jp/collections/for-dogs, https://pethroom.jp/collections/for-cats, https://pethroom.jp/collections/%E3%81%8A%E6%89%8B%E5%85%A5%E3%82%8C and https://pethroom.jp/pages/customer-support took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: e is not a function”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 143 words
The homepage has only about 143 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
14 short forms
14 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 24 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pethroom.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wisepops Popup Builder Cro · Ta Labels Badges · Webrex Ai Seo Optimer · Preorder Now · Promolayer · channel.io · firebaseapp.com · b-cdn.net · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2023.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on pethroom.jp, including 12 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.