Website review, no card needed
petmarvel.com website review
Visit site (opens in a new tab)Reviewed 7 November 202630 issues · 83 checks
This review found 30 issues worth fixing on petmarvel.com, 6 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,085 of 99,427 reviewed websitesbeats 97%
- #996 of 54,493 online storesbeats 97%
- #963 of 49,454 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 107 ms |
| Aug 8, 2026 | 108 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 108 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 102 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 107 ms |
| Oct 24, 2026 | 117 ms |
| Oct 31, 2026 | 117 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Reduce unused JavaScript
450 ms · 641 KiBAbout 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Hotjar and Google Tag Manager and others), adding 1.1 MB and 629 ms of main-thread time.
Improve image delivery
363 KiB15 images could be 363 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 285 ms
285 msShopify costs a phone 285 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 935 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,550 HTML elements
The page has 1,550 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
122 KiB8 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.6 s
12.6 sThe page becomes fully interactive after 12.6 s. Good is under 3.8 s.
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 288 ms
288 msScripts block taps and scrolling for 288 ms in total while the page loads. Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 597 ms
597 msReal visitors wait 597 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 209 requests
3.2 MBYour homepage downloads 3.2 MB in 209 requests on a phone: scripts 1.3 MB (71), images 894 KiB (27) and other files 740 KiB (78). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
M3PRO_H1_Banner_MOB_2.0.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (ItemList, Organization, Store and WebSite) but with 2 problems, for example “WebSite: url is not an absolute URL ("petmarvel.com")”.
One H1 headline
Your <h1> is empty.
134 internal links, 8 external
The homepage links to 134 pages on petmarvel.com and 8 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “PET MARVEL cares for your pets with innovation including automatic litter box, smart feeders, water fountain, and more …”.
Title: 60 characters
Your title is a healthy 60 characters: “Self Cleaning Litter Box, Smart Feeder Fountain | PET MARVEL”.
Canonical URL set
The canonical URL is https://petmarvel.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://petmarvel.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,664 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://petmarvel.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://petmarvel.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
2 linked pages hidden from search
https://petmarvel.com/customer_authentication/redirect and https://petmarvel.com/products/cordless-dog-water-fountain-f2v2 are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page without a meta description
https://petmarvel.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://petmarvel.com/customer_authentication/redirect, https://petmarvel.com/collections/all and https://petmarvel.com/collections/drink have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://petmarvel.com/customer_authentication/redirect, https://petmarvel.com/products/cordless-dog-water-fountain-f2v2 and https://petmarvel.com/products/automatic-cat-feeder-m2 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
3 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “gtag is not defined”.
2 checks passed
Tap targets are thumb-sized
46 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,349 words of copy
The homepage carries about 1,349 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “ORDER NOW”.
13 calls to action
The homepage has 13 calls to action, for example “Shop”, “Contact Us” and “Track Order”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petmarvel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Uppromote Affiliate · Seo Manager Venntov · Judge Me Reviews · Affliate By Secomapp · Easify Product Options · one.store · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on petmarvel.com, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.