Website review, no card needed

petland.ca logo

petland.ca website review

Visit site (opens in a new tab)Reviewed 5 November 202639 issues · 87 checks

This review found 39 issues worth fixing on petland.ca, 8 of them high impact, across 87 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
140 ms96 msMay 16Oct 31101 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026110 ms
May 30, 2026106 ms
Jun 6, 2026104 ms
Jun 13, 2026102 ms
Jun 20, 2026102 ms
Jun 27, 2026102 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026112 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026135 ms
Aug 15, 2026135 ms
Aug 22, 2026121 ms
Aug 29, 2026124 ms
Sep 5, 2026120 ms
Sep 12, 2026111 ms
Sep 19, 2026105 ms
Sep 26, 2026103 ms
Oct 3, 2026103 ms
Oct 10, 2026104 ms
Oct 17, 2026103 ms
Oct 24, 2026102 ms
Oct 31, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of petland.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. petland.ca at 0.8 s0.8 s
  2. petland.ca at 1.6 s1.6 s
  3. petland.ca at 2.4 s2.4 s
  4. petland.ca at 3.2 s3.2 s
  5. petland.ca at 4.0 s4.0 s
  6. petland.ca at 4.8 s4.8 s
  7. petland.ca at 5.6 s5.6 s
  8. petland.ca at 6.4 s6.4 s

Speed

12 to fix54
  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,567 HTML elements

    The page has 6,567 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (pxucdn.com, productcustomizer.com and maestra-static.io and others), adding 1.0 MB and 1.6 s of main-thread time.

  • Improve image delivery

    800 ms · 578 KiB

    15 images could be 578 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • pxucdn.com adds 606 ms

    606 ms

    pxucdn.com costs a phone 606 ms of main-thread work and 88 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • productcustomizer.com adds 369 ms

    369 ms

    productcustomizer.com costs a phone 369 ms of main-thread work and 25 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 359 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    331 KiB

    About 331 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    284 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (284 KiB).

  • Shopify adds 183 ms

    183 ms

    Shopify costs a phone 183 ms of main-thread work and 502 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    13 KiB

    13 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 559 ms

    559 ms

    Scripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 98 ms

    98 ms

    Real visitors wait 98 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 370 ms

    370 ms

    Real visitors wait 370 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 4.0 MB in 307 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 307 requests on a phone: images 1.4 MB (41), scripts 1.3 MB (148) and other files 782 KiB (94). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Free_Shipping_Hero_Banner_dee46eef-d221-42db-a8a6-c8dd21554e is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    167 KiB

    3 images are downloaded at several times the size a phone draws them, for example 2026Nov-Nutrience-NW.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 167 KiB.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9395
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Title is long (87 characters)

    Your title is 87 characters, so Google will cut it off around 60: “Canada’s Trusted Source for Pets, Pet Products & Pet Care Information! – Petland Canada”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 642 internal links, 2 external

    The homepage links to 642 pages on petland.ca and 2 external pages.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Discover Petland: Your nearby Pet Store for Expert Pet Advice and Quality Pet Products. Owned and operated by Canadian …”.

  • One H1 headline

    Your main headline reads: “Petland Canada”.

  • Canonical URL set

    The canonical URL is https://www.petland.ca/.

  • Structured data in place

    Structured data found: OnlineStore, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.petland.ca/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    45%

    The HTML your server sends has 216 of the 478 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.petland.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix83
  • 3 pages without a meta description

    https://www.petland.ca/pages/wishlist, https://www.petland.ca/collections/reptile-food and https://www.petland.ca/collections/dog-raw-frozen-food have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://www.petland.ca/collections/dog-food-center, https://www.petland.ca/collections/dog-food-center/Dry-Food, https://www.petland.ca/collections/dog-food-center/Wet-Food, https://www.petland.ca/collections/dog-food-center/Freeze-Dried-Food, https://www.petland.ca/collections/dog-food-center/Food-Toppers and https://www.petland.ca/collections/dog-food-center/Dehydrated-Food use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.petland.ca/collections/dog-food-center/Dry-Food, whose canonical is https://www.petland.ca/collections/dog-food-center/dry-food. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.petland.ca/pages/free-shipping-with-100-orders, https://www.petland.ca/pages/wishlist, https://www.petland.ca/collections/dog, https://www.petland.ca/collections/cat, https://www.petland.ca/collections/bird and https://www.petland.ca/collections/fish and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 pages with very little text

    https://www.petland.ca/pages/free-shipping-with-100-orders, https://www.petland.ca/pages/wishlist, https://www.petland.ca/collections/dog, https://www.petland.ca/collections/cat, https://www.petland.ca/collections/bird and https://www.petland.ca/collections/fish and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “xLocalizationForm is not defined”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    58 of 64 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 478 words of copy

    The homepage carries about 478 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Login/Register” and “Shop”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Login/Register”, “Shop” and “Apply Today”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petland.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Uso Ultimate Special Offers · Smart Filter Search · Maestra · Gempages Builder · Judge Me Reviews · Smart Product Filters · productcustomizer.com · pxucdn.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Employees
880
Headquarters
Calgary

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 39 issues on petland.ca, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25