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petprinted.nl website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 83 checks

This review found 35 issues worth fixing on petprinted.nl, 9 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.3 sMay 23Nov 72.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Nov 7, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
251 ms146 msMay 23Nov 7231 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026158 ms
May 30, 2026169 ms
Jun 6, 2026185 ms
Jun 13, 2026187 ms
Jun 20, 2026188 ms
Jun 27, 2026187 ms
Jul 4, 2026187 ms
Jul 11, 2026189 ms
Jul 18, 2026191 ms
Jul 25, 2026193 ms
Aug 1, 2026191 ms
Aug 8, 2026194 ms
Aug 15, 2026195 ms
Aug 22, 2026199 ms
Aug 29, 2026203 ms
Sep 5, 2026202 ms
Sep 12, 2026204 ms
Sep 19, 2026205 ms
Sep 26, 2026212 ms
Oct 3, 2026227 ms
Oct 10, 2026236 ms
Oct 17, 2026239 ms
Oct 24, 2026239 ms
Oct 31, 2026234 ms
Nov 7, 2026231 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of petprinted.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. petprinted.nl at 0.6 s0.6 s
  2. petprinted.nl at 1.1 s1.1 s
  3. petprinted.nl at 1.7 s1.7 s
  4. petprinted.nl at 2.3 s2.3 s
  5. petprinted.nl at 2.9 s2.9 s
  6. petprinted.nl at 3.4 s3.4 s
  7. petprinted.nl at 4.0 s4.0 s
  8. petprinted.nl at 4.6 s4.6 s

Speed

8 to fix68
  • 5,134 HTML elements

    The page has 5,134 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Use efficient cache lifetimes

    500 ms · 104 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

  • Reduce unused JavaScript

    300 ms · 294 KiB

    About 294 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 107 ms

    107 ms

    Klaviyo costs a phone 107 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and decify.co and others), adding 507 KiB and 214 ms of main-thread time.

  • Improve image delivery

    206 KiB

    10 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “4.9 bij meer dan 1.000 beoordelingen Unieke Producten voor …”.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 230 ms

    230 ms

    Real visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 158 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 473 ms

    473 ms

    Real visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 108 ms

    108 ms

    Scripts block the page for only 108 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 308 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 308 requests on a phone: images 1.2 MB (50), scripts 1.2 MB (90) and other files 859 KiB (126). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (251 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8893
  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Pet Printed – Gepersonaliseerde Cadeaus voor Huisdierenliefhebbers – Pet Printed NL”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “584.000+ blije dierenliefhebbers”). One clear main headline is easier for people and search engines.

  • 174 internal links, 30 external

    The homepage links to 174 pages on petprinted.nl and 30 external pages.

6 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Uniek, stijlvol & persoonlijk: Pet Printed verandert jouw huisdier in een liefdevol kunstwerk. Perfect als cadeau voor …”.

  • Canonical URL set

    The canonical URL is https://petprinted.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://petprinted.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,531 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://petprinted.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://petprinted.nl/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://petprinted.nl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 pages without a meta description

    https://petprinted.nl/collections/all, https://petprinted.nl/customer_authentication/redirect, https://petprinted.nl/policies/shipping-policy, https://petprinted.nl/collections/bestsellers, https://petprinted.nl/collections/nieuw-in-de-winkel and https://petprinted.nl/collections/hawaiiaans-hemd and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://petprinted.nl/collections/all, https://petprinted.nl/customer_authentication/redirect, https://petprinted.nl/collections/bestsellers, https://petprinted.nl/collections/nieuw-in-de-winkel, https://petprinted.nl/collections/hawaiiaans-hemd and https://petprinted.nl/collections/hoodie and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    25 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 34 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 737 words of copy

    The homepage carries about 737 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at petprinted.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Delm · Klaviyo Email Marketing Sms · Teeinblue Product Personalizer · Gdpr Cookie Consent · Checkout Regeln Grosse Warenkoerbe 2026 · Stape Remix · loox.io · hourth.com · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on petprinted.nl, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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