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pgm.mx website review
Visit site (opens in a new tab)Reviewed 10 November 202647 issues · 104 checks
This review found 47 issues worth fixing on pgm.mx, 20 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
58F- #83,548 of 85,112 reviewed websitesbeats 1%
- #43,000 of 43,247 online storesbeats 0%
- #38,435 of 38,584 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
| Nov 7, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 242 ms |
| May 30, 2026 | 262 ms |
| Jun 6, 2026 | 276 ms |
| Jun 13, 2026 | 280 ms |
| Jun 20, 2026 | 282 ms |
| Jun 27, 2026 | 262 ms |
| Jul 4, 2026 | 254 ms |
| Jul 11, 2026 | 254 ms |
| Jul 18, 2026 | 257 ms |
| Jul 25, 2026 | 245 ms |
| Aug 1, 2026 | 249 ms |
| Aug 8, 2026 | 247 ms |
| Aug 15, 2026 | 247 ms |
| Aug 22, 2026 | 265 ms |
| Aug 29, 2026 | 259 ms |
| Sep 5, 2026 | 273 ms |
| Sep 12, 2026 | 266 ms |
| Sep 19, 2026 | 269 ms |
| Sep 26, 2026 | 273 ms |
| Oct 3, 2026 | 259 ms |
| Oct 10, 2026 | 271 ms |
| Oct 17, 2026 | 281 ms |
| Oct 24, 2026 | 293 ms |
| Oct 31, 2026 | 320 ms |
| Nov 7, 2026 | 327 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.4 s
4.0 s
4.7 s
5.4 s
pgm.mx does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
7.5 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.5 s faster on a phone.
Mobile performance score: 13
13/100Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Other Google APIs/SDKs and others), adding 2.9 MB and 2.2 s of main-thread time.
Use efficient cache lifetimes
950 ms · 582 KiB28 files are served with short cache lifetimes, so returning visitors download them again (582 KiB).
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Google Tag Manager adds 609 ms
609 msGoogle Tag Manager costs a phone 609 ms of main-thread work and 607 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 551 ms
551 msGoogle CDN costs a phone 551 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 424 ms. During a long task the page ignores taps.
Other Google APIs/SDKs adds 370 ms
370 msOther Google APIs/SDKs costs a phone 370 ms of main-thread work and 413 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Jivochat adds 280 ms
280 msJivochat costs a phone 280 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
200 ms · 81 KiB4 images could be 81 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need.
Minify JavaScript
18 KiB18 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.2 s
17.2 sYour largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 25.7 s
25.7 sThe page becomes fully interactive after 25.7 s. Good is under 3.8 s.
Speed Index: 11.2 s
11.2 sVisually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.365
0.365The layout shifts by 0.365 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 363 ms
363 msReal visitors wait 363 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.18
0.18For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 242 ms to 327 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 860 ms
860 msReal visitors wait 860 ms for your server to start answering (75th percentile). Good is under 800 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.6 MB in 253 requests
4.6 MBYour homepage downloads 4.6 MB in 253 requests on a phone: scripts 3.0 MB (80), other files 856 KiB (131) and images 329 KiB (18). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (128 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 156.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA roles used must conform to valid values (1 element)
ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
3 frames have no title, so screen-reader users cannot tell what they contain.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Polipastos y Grúas en Mèxico, Los mejores productos para carga pesada.”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
42 internal links, 10 external
The homepage links to 42 pages on pgm.mx and 10 external pages.
6 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “En P&GM encontrarás los mejores Polipastos y Grúas en Mèxico. Contamos con una excelente garantia y servicio en toda la…”.
One H1 headline
Your main headline reads: “Cotiza tu polipasto con un asesor”.
Canonical URL set
The canonical URL is https://pgm.mx/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pgm.mx/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /pages/gruas, which answers with an error. Visitors hit a dead end and search engines drop it.
7 pages without a meta description
/collections/mini-polipasto-electrico, /collections/malacate-multifuncional, /collections/malacate-electrico, /collections/polipasto-electrico-de-cadena-1, /pages/alim-electrica and /pages/contacto and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages with very little text
/pages/alim-electrica and /pages/cabezales have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error: Invalid estimated_delivery_date. Make sure the date format is YYYY-MM-DD”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://pgm.mx/pages/gruas (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (pgm.mx).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE1 verifies for pgm.mx and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://pgm.mx redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
pgm.mx has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 84 words
The homepage has only about 84 words of visible text; thin pages give Google and first-time buyers little to go on.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and HubSpot.
Email authentication
No DMARC policy
pgm.mx has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Eaze Button · amazonaws.com · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on pgm.mx, including 24 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.