philters.com website review

About 299 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

6 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

19 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

7 images could be 250 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 32 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (loox.io, Shopify and JSDelivr CDN and others), adding 495 KiB and 68 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

3 long tasks block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.0 s. Good is under 3.8 s.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.3 MB in 193 requests on a phone: other files 761 KiB (91), images 704 KiB (23) and scripts 549 KiB (39). Under 2 MB keeps phones on slow connections fast.

Ruhm-hero_db1a2e35-0895-4296-abf0-24d4357f6497.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example Ruhm-hero_db1a2e35-0895-4296-abf0-24d4357f6497.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 122 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 78.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is only 8 characters: “Philters”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 95 pages on philters.com and 1 external page.

https://www.philters.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.philters.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://www.philters.com/collections/philters all use the title “Philters”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.philters.com/collections/philters, https://www.philters.com/pages/contact, https://www.philters.com/customer_authentication/redirect and https://www.philters.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.philters.com/pages/contact, https://www.philters.com/pages/wholesale and https://www.philters.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

16 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.philters.com/cdn/shop/t/23/assets/component-totals.css?v=949' because its MIME…”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 403 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.