phizz.ie website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 417 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 205 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, rechargecdn.com and 506.io and others), adding 781 KiB and 412 ms of main-thread time.

About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

4 images could be 60 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

28 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We make all-in-one health supplements, scientifically formu…”.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.

8 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 images are downloaded at several times the size a phone draws them, for example PHIZZ_WEB_NUTRITIONAL_PAGE_mobile_3_in_1_orange_v1_fb5ba842- at 2,500 px wide, shown at 353 px. Resized copies would save about 737 KiB.

Your homepage downloads 3.8 MB in 214 requests on a phone: images 1.6 MB (24), scripts 926 KiB (52) and other files 871 KiB (128). Under 2 MB keeps phones on slow connections fast.

091020-Website_Header_Update_-_1080x1920_-_op2_1.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (486 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

13 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 59 pages on phizz.ie and 5 external pages.

Your homepage links to https://www.phizz.ie/products/cherry-caffeine-boost-1, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.phizz.ie/products/3-in-1-hydration-electrolytes-vitamins, https://www.phizz.ie/products/daily-energy-20, https://www.phizz.ie/products/daily-immune-20, https://www.phizz.ie/pages/about-us, https://www.phizz.ie/pages/sustainability and https://www.phizz.ie/pages/stockists and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.phizz.ie/pages/about-us, https://www.phizz.ie/pages/sustainability, https://www.phizz.ie/pages/stockists, https://www.phizz.ie/pages/faqs, https://www.phizz.ie/pages/become-a-stockist and https://www.phizz.ie/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Unexpected token '}'”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 452 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.