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piercingxxl.com website review

Visit site (opens in a new tab)Reviewed 9 November 202627 issues · 82 checks

This review found 27 issues worth fixing on piercingxxl.com, 5 of them high impact, across 82 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s912 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 2026993 ms
Oct 3, 2026956 ms
Oct 10, 2026943 ms
Oct 17, 2026948 ms
Oct 24, 2026986 ms
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
145 ms86 msMay 23Nov 793 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026121 ms
May 30, 2026133 ms
Jun 6, 2026138 ms
Jun 13, 2026130 ms
Jun 20, 2026135 ms
Jun 27, 2026121 ms
Jul 4, 2026120 ms
Jul 11, 2026120 ms
Jul 18, 2026114 ms
Jul 25, 2026109 ms
Aug 1, 2026108 ms
Aug 8, 2026104 ms
Aug 15, 2026102 ms
Aug 22, 2026102 ms
Aug 29, 202699 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202699 ms
Sep 26, 202696 ms
Oct 3, 202695 ms
Oct 10, 202694 ms
Oct 17, 202695 ms
Oct 24, 202695 ms
Oct 31, 202694 ms
Nov 7, 202693 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of piercingxxl.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. piercingxxl.com at 0.4 s0.4 s
  2. piercingxxl.com at 0.8 s0.8 s
  3. piercingxxl.com at 1.1 s1.1 s
  4. piercingxxl.com at 1.5 s1.5 s
  5. piercingxxl.com at 1.9 s1.9 s
  6. piercingxxl.com at 2.3 s2.3 s
  7. piercingxxl.com at 2.6 s2.6 s
  8. piercingxxl.com at 3.0 s3.0 s

Speed

8 to fix73
  • Use efficient cache lifetimes

    1.1 s · 264 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (264 KiB).

  • Reduce unused JavaScript

    850 ms · 236 KiB

    About 236 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 850 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Improve image delivery

    150 ms · 255 KiB

    13 images could be 255 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 77 KiB

    About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,698 HTML elements

    The page has 2,698 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 802 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Key CDN, Usercentrics CMP and Shopify and others), adding 514 KiB and 165 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Barbell Flower Zirconia”.

  • Time to Interactive: 6.8 s

    6.8 s

    The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 471 ms

    471 ms

    Real visitors wait 471 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 15 ms

    15 ms

    Scripts block the page for only 15 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 346 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 346 requests on a phone: other files 1.3 MB (234), images 1,002 KiB (45) and scripts 756 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8493
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 38 text elements with low contrast

    38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 57 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is short (25 characters)

    Your title is only 25 characters: “Piercing Shop PiercingXXL”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 415 internal links, 5 external

    The homepage links to 415 pages on piercingxxl.com and 5 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Check our infinite collection of high quality and fashionable piercings for the lowest prices. 100 day return right and…”.

  • One H1 headline

    Your main headline reads: “Piercing Shop PiercingXXL”.

  • Canonical URL set

    The canonical URL is https://piercingxxl.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://piercingxxl.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,267 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://piercingxxl.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 14 small tap targets

    14 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,307 words of copy

    The homepage carries about 1,307 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Register / Login”, “Contact” and “Subscribe”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 13 trust badges and “over 100,000 satisfied customers”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at piercingxxl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Searchanise Search Filter · Stape Remix · cloudfront.net · trustedshops.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on piercingxxl.com, including 12 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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