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pierreherme.com website review

Visit site (opens in a new tab)Reviewed 30 October 202641 issues · 108 checks

This review found 41 issues worth fixing on pierreherme.com, 20 of them high impact, across 108 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.4 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
175 ms141 msMay 9Oct 24167 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026160 ms
May 16, 2026158 ms
May 23, 2026160 ms
May 30, 2026162 ms
Jun 6, 2026163 ms
Jun 13, 2026164 ms
Jun 20, 2026167 ms
Jun 27, 2026170 ms
Jul 4, 2026171 ms
Jul 11, 2026170 ms
Jul 18, 2026153 ms
Jul 25, 2026147 ms
Aug 1, 2026145 ms
Aug 8, 2026150 ms
Aug 15, 2026163 ms
Aug 22, 2026165 ms
Aug 29, 2026169 ms
Sep 5, 2026164 ms
Sep 12, 2026163 ms
Sep 19, 2026162 ms
Sep 26, 2026161 ms
Oct 3, 2026161 ms
Oct 10, 2026163 ms
Oct 17, 2026167 ms
Oct 24, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pierreherme.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pierreherme.com at 0.5 s0.5 s
  2. pierreherme.com at 1.0 s1.0 s
  3. pierreherme.com at 1.6 s1.6 s
  4. pierreherme.com at 2.1 s2.1 s
  5. pierreherme.com at 2.6 s2.6 s
  6. pierreherme.com at 3.1 s3.1 s
  7. pierreherme.com at 3.7 s3.7 s
  8. pierreherme.com at 4.2 s4.2 s

pierreherme.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix48
  • Improve image delivery

    5.8 s · 2.3 MB

    21 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.8 s faster on a phone.

  • Render-blocking requests

    3.1 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Reduce unused CSS

    1.5 s · 298 KiB

    About 298 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Didomi and others), adding 1.3 MB and 1.0 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 540 KiB

    About 540 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    450 ms · 239 KiB

    239 KiB could be saved by minifying JavaScript.

  • Google Tag Manager adds 601 ms

    601 ms

    Google Tag Manager costs a phone 601 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    447 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (447 KiB).

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 208 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 9 KiB

    9 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 152 ms

    152 ms

    Your server sent the HTML in 152 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 28.3 s

    28.3 s

    Your largest element takes 28.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MACARONS”.

  • Speed Index: 16.2 s

    16.2 s

    Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 41.6 s

    41.6 s

    The page becomes fully interactive after 41.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 833 ms

    833 ms

    Real visitors wait 833 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 486 ms

    486 ms

    Scripts block taps and scrolling for 486 ms in total while the page loads. Good is under 200 ms.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 160 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 11.0 MB in 406 requests

    11.0 MB

    Your homepage downloads 11.0 MB in 406 requests on a phone: images 8.1 MB (28), scripts 2.2 MB (301) and stylesheets 383 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • 9 images far larger than shown

    549 KiB

    9 images are downloaded at several times the size a phone draws them, for example 2026_NOEL_FAMILLE_PANETTONES_AMB_1200X1200_HD.png at 1,200 px wide, shown at 350 px. Resized copies would save about 549 KiB.

  • 12 images below the first screen load straight away

    12 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (321 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.1 g of CO₂ per visit

    3.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.12 g of CO₂e: 374.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7486
  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • autocomplete attribute must be used correctly (1 element)

    autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Maison Pierre Hermé Paris : Macarons, chocolats et créations d'exception”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.pierreherme.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 74 internal links, 7 external

    The homepage links to 74 pages on pierreherme.com and 7 external pages.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Entrez dans l'univers de goûts, de sensations et de plaisirs de Pierre Hermé et découvrez toutes ses créations original…”.

  • One H1 headline

    Your main headline reads: “Découvrez l'univers de la Maison Pierre Hermé Paris”.

  • Canonical URL set

    The canonical URL is https://www.pierreherme.com/fr/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (620 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 12 small tap targets

    12 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.pierreherme.com/fr/stores/store/redirect/___store/en/___from_store/fr/uenc/aHR0cHM6Ly93d3cucGllcnJlaGVybWUuY29tL2VuLw~~/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pierreherme.com).

  • Valid certificate (54 days left)

    The certificate from Google Trust Services · WE1 verifies for pierreherme.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://pierreherme.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

4 checks passed
  • Domain is 26 years old

    26 years

    pierreherme.com was registered in Apr 2000 through OVH sas. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for pierreherme.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    pierreherme.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Apr 2027

    pierreherme.com is registered until Apr 2027.

Content and conversion

2 to fix67
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 916 words of copy

    The homepage carries about 916 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More →”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 7 phone links and 0 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:185.31.40.125 ip4:202.130.188.146 ip4:210.80.190.146 ip4:210.80.191.146 ip4:158.255.110.83 include:_spf.goog…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Didomi

    A consent management tool (Didomi) loads with the page.

Upkeep, stack and company

Stack

E-commerce
Magento
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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