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pinnacle.co.za website review

Visit site (opens in a new tab)Reviewed 1 November 202653 issues · 111 checks

This review found 53 issues worth fixing on pinnacle.co.za, 22 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.7 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.5 s
May 23, 20263.4 s
May 30, 20263.2 s
Jun 6, 20263.1 s
Jun 13, 20262.9 s
Jun 20, 20262.8 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20263.1 s
Sep 19, 20263.3 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
261 ms200 msMay 9Oct 24231 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026217 ms
May 16, 2026220 ms
May 23, 2026217 ms
May 30, 2026211 ms
Jun 6, 2026210 ms
Jun 13, 2026207 ms
Jun 20, 2026226 ms
Jun 27, 2026243 ms
Jul 4, 2026247 ms
Jul 11, 2026254 ms
Jul 18, 2026249 ms
Jul 25, 2026247 ms
Aug 1, 2026230 ms
Aug 8, 2026226 ms
Aug 15, 2026218 ms
Aug 22, 2026210 ms
Aug 29, 2026221 ms
Sep 5, 2026213 ms
Sep 12, 2026231 ms
Sep 19, 2026228 ms
Sep 26, 2026220 ms
Oct 3, 2026229 ms
Oct 10, 2026221 ms
Oct 17, 2026235 ms
Oct 24, 2026231 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pinnacle.co.za (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pinnacle.co.za at 1.2 s1.2 s
  2. pinnacle.co.za at 2.4 s2.4 s
  3. pinnacle.co.za at 3.6 s3.6 s
  4. pinnacle.co.za at 4.8 s4.8 s
  5. pinnacle.co.za at 6.0 s6.0 s
  6. pinnacle.co.za at 7.2 s7.2 s
  7. pinnacle.co.za at 8.4 s8.4 s
  8. pinnacle.co.za at 9.6 s9.6 s

pinnacle.co.za does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix37
  • Reduce unused JavaScript

    6.5 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • Use efficient cache lifetimes

    3.1 s · 590 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (590 KiB).

  • Improve image delivery

    2.1 s · 664 KiB

    12 images could be 664 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    1.8 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Reduce unused CSS

    1.2 s · 271 KiB

    About 271 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.4 s

    A phone's processor spends 6.4 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Facebook and others), adding 2.9 MB and 2.1 s of main-thread time.

  • Font display

    800 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 729 ms. During a long task the page ignores taps.

  • YouTube adds 358 ms

    358 ms

    YouTube costs a phone 358 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,849 HTML elements

    The page has 2,849 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Facebook adds 251 ms

    251 ms

    Facebook costs a phone 251 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 102 ms

    102 ms

    Google Maps costs a phone 102 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 271 ms

    271 ms

    Your server sent the HTML in 271 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 25.5 s

    25.5 s

    Your largest element takes 25.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 29.2 s

    29.2 s

    The page becomes fully interactive after 29.2 s. Good is under 3.8 s.

  • Speed Index: 11.5 s

    11.5 s

    Visually, the page fills in at 11.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 219 ms

    219 ms

    Real visitors wait 219 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 217 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 373 ms

    373 ms

    Real visitors wait 373 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 250 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 250 requests on a phone: scripts 3.1 MB (74), images 1.2 MB (79) and fonts 446 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8386
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 32 links without text

    32 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 260 internal links, 8 external

    The homepage links to 260 pages on pinnacle.co.za and 8 external pages.

3 checks passed
  • Title: 50 characters

    Your title is a healthy 50 characters: “Pinnacle ICT Pinnacle ICT Distributor South Africa”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pinnacle.co.za/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,049 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    /computing/audio-video/video-conferencing and /computing/audio-video/video-conferencing-1 all use the title “Video Conferencing - Audio & Video - Computing Pinnacle ICT Distribut…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages share a meta description

    /computing/client-devices/notebooks, /computing/client-devices/all-in-ones, /computing/client-devices/desktops-mini-pcs, /computing/client-devices/tablets-phones, /computing/client-devices/extended-warranties and /computing/audio-video/audio-video-capturing and 3 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /become-a-reseller has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6983
  • 106 small tap targets

    106 of 244 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'set')”.

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • http:// does not redirect

    http://pinnacle.co.za does not redirect to https, so some visitors land on the insecure version.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (pinnacle.co.za).

  • Valid certificate (46 days left)

    The certificate from Google Trust Services · WE1 verifies for pinnacle.co.za and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 1 did not answer within 5 s.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    pinnacle.co.za has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,135 words of copy

    The homepage carries about 1,135 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Track my Order (NEW)”, “call” and “Subscribe”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 30 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, LinkedIn Insight and Cloudflare Web Analytics.

Email authentication

1 to fix85
  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=_sp9s216u6.sdmarc.net”.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Magento
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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