Website review, no card needed

pigeon.com logo

pigeon.com website review

Visit site (opens in a new tab)Reviewed 30 October 202637 issues · 79 checks

This review found 37 issues worth fixing on pigeon.com, 19 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.9 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.0 s
May 16, 20263.0 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20263.0 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20262.9 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.0 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
103 ms88 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202690 ms
May 16, 202692 ms
May 23, 202696 ms
May 30, 202696 ms
Jun 6, 202695 ms
Jun 13, 202695 ms
Jun 20, 202695 ms
Jun 27, 202695 ms
Jul 4, 202699 ms
Jul 11, 2026100 ms
Jul 18, 202697 ms
Jul 25, 2026101 ms
Aug 1, 202695 ms
Aug 8, 202694 ms
Aug 15, 202695 ms
Aug 22, 202693 ms
Aug 29, 202695 ms
Sep 5, 202694 ms
Sep 12, 202691 ms
Sep 19, 202692 ms
Sep 26, 202693 ms
Oct 3, 202693 ms
Oct 10, 202695 ms
Oct 17, 202694 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pigeon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pigeon.com at 0.7 s0.7 s
  2. pigeon.com at 1.3 s1.3 s
  3. pigeon.com at 2.0 s2.0 s
  4. pigeon.com at 2.7 s2.7 s
  5. pigeon.com at 3.3 s3.3 s
  6. pigeon.com at 4.0 s4.0 s
  7. pigeon.com at 4.6 s4.6 s
  8. pigeon.com at 5.3 s5.3 s

Speed

8 to fix34
  • Use efficient cache lifetimes

    5.0 s · 5.1 MB

    64 files are served with short cache lifetimes, so returning visitors download them again (5.1 MB).

  • Render-blocking requests

    4.5 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Reduce unused CSS

    3.1 s · 538 KiB

    About 538 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    600 ms · 1.6 MB

    16 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Minify CSS

    450 ms · 94 KiB

    94 KiB could be saved by minifying CSS.

  • Reduce unused JavaScript

    150 ms · 299 KiB

    About 299 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1,557 HTML elements

    The page has 1,557 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cookiebot, marsflag.com and Google Fonts), adding 496 KiB and 204 ms of main-thread time.

  • Minify JavaScript

    111 KiB

    111 KiB could be saved by minifying JavaScript.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Document request latency

    29 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 289 ms of it running JavaScript. That is comfortably low.

  • Server response: 148 ms

    148 ms

    Your server sent the HTML in 148 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 13.0 s

    13.0 s

    Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.764

    0.764

    The layout shifts by 0.764 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 90 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 17 ms

    17 ms

    Scripts block the page for only 17 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 5.5 MB in 74 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 74 requests on a phone: images 3.7 MB (44), scripts 1.1 MB (16) and stylesheets 572 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    p_main.svg weighs 767 KiB. On a phone connection a single image that size takes seconds.

  • 13 images in older formats

    13 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9296
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9165
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (13 characters)

    Your title is only 13 characters: “Pigeon Global”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.pigeon.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at pigeon.com/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 201 internal links, 18 external

    The homepage links to 201 pages on pigeon.com and 18 external pages.

2 checks passed
  • Meta description: 90 characters

    Your meta description is 90 characters: “Global Website of Pigeon Corporation - This page provides information about Pigeon Global.”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.pigeon.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (803 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 3 pages share a meta description

    https://www.pigeon.com/products, https://www.pigeon.com/about/pigeonway and https://www.pigeon.com/about/stakeholders use the same meta description. A description written for each page earns more clicks.

  • 3 pages slow to respond

    https://www.pigeon.com/about/corporate/origin, https://www.pigeon.com/about/history and https://www.pigeon.com/about/history/nbhistory took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://c.marsflag.com/lib/fonts/font-awesome/4.6.3/css/font-awesome.css' from origin 'htt…”.

2 checks passed
  • Tap targets are thumb-sized

    20 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 327 words of copy

    The homepage carries about 327 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “ESG Data Book” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pigeon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on pigeon.com, including 18 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25