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pifineart.com website review

Visit site (opens in a new tab)Reviewed 24 October 202629 issues · 82 checks

This review found 29 issues worth fixing on pifineart.com, 7 of them high impact, across 82 checks. The most urgent: main-thread work: 5.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 2Oct 171.8 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.6 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
112 ms79 msMay 2Oct 17104 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202686 ms
May 9, 202685 ms
May 16, 202683 ms
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202688 ms
Jun 13, 202690 ms
Jun 20, 202690 ms
Jun 27, 202689 ms
Jul 4, 202692 ms
Jul 11, 202696 ms
Jul 18, 2026101 ms
Jul 25, 2026108 ms
Aug 1, 2026104 ms
Aug 8, 2026103 ms
Aug 15, 202695 ms
Aug 22, 202694 ms
Aug 29, 202694 ms
Sep 5, 202697 ms
Sep 12, 2026103 ms
Sep 19, 2026101 ms
Sep 26, 2026104 ms
Oct 3, 202697 ms
Oct 10, 202698 ms
Oct 17, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pifineart.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pifineart.com at 0.9 s0.9 s
  2. pifineart.com at 1.7 s1.7 s
  3. pifineart.com at 2.6 s2.6 s
  4. pifineart.com at 3.5 s3.5 s
  5. pifineart.com at 4.3 s4.3 s
  6. pifineart.com at 5.2 s5.2 s
  7. pifineart.com at 6.1 s6.1 s
  8. pifineart.com at 6.9 s6.9 s

Speed

9 to fix64
  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    750 ms · 1.4 MB

    21 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 1.1 MB and 697 ms of main-thread time.

  • Render-blocking requests

    650 ms

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 287 ms

    287 ms

    Google Tag Manager costs a phone 287 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 194 ms

    194 ms

    Klaviyo costs a phone 194 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,146 HTML elements

    The page has 2,146 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 79 ms

    79 ms

    Shopify costs a phone 79 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    228 KiB

    About 228 KiB of JavaScript is downloaded but never used on this page.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    80 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Use efficient cache lifetimes

    50 ms · 22 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 15.3 s

    15.3 s

    The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.5 s

    5.5 s

    Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 314 ms

    314 ms

    Scripts block taps and scrolling for 314 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 656 ms

    656 ms

    Real visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.8 MB in 354 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 354 requests on a phone: images 2.4 MB (40), scripts 1.2 MB (127) and other files 853 KiB (126). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    PI_Fine_Art_Merlot_Collection.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (176 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 162.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9093
  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 82 links without text

    82 visible links have no text or label, so screen readers cannot say where they go.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 71 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/PI_FINE_ART_Black-_New_2025.webp")”.

  • One H1 headline

    Your <h1> is empty.

  • 228 internal links, 9 external

    The homepage links to 228 pages on pifineart.com and 9 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Explore our complete collection of 2000+ images. Find prints, canvas art, and custom framing in every style. Transform …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Browse 2000+ Art Prints, Canvas & Frames | PI Fine Art”.

  • Canonical URL set

    The canonical URL is https://www.pifineart.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pifineart.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (907 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pifineart.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.pifineart.com/en-us/collections/food-kitchen and https://www.pifineart.com/en-us/collections/sports-1 use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://www.pifineart.com/en-us/pages/hospitality, https://www.pifineart.com/en-us/pages/licensing, https://www.pifineart.com/en-us/collections/botanical, https://www.pifineart.com/en-us/collections/floral-botanical and https://www.pifineart.com/en-us/collections/sports-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Unable to process event: closeForm,TvMyPv”.

2 checks passed
  • Tap targets are thumb-sized

    113 of 124 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 879 words of copy

    The homepage carries about 879 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop The Merlot Edit” and “Shop Famous Art”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop all Products”, “Shop The Merlot Edit” and “Shop Famous Art”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pifineart.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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