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pinkfreshstudio.com website review
Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 84 checks
This review found 40 issues worth fixing on pinkfreshstudio.com, 12 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #58,789 of 104,555 reviewed websitesbeats 39%
- #37,678 of 58,521 online storesbeats 30%
- #35,847 of 53,293 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 966 ms |
| Oct 3, 2026 | 892 ms |
| Oct 10, 2026 | 901 ms |
| Oct 17, 2026 | 854 ms |
| Oct 24, 2026 | 872 ms |
| Oct 31, 2026 | 907 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 143 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 155 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 156 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 173 ms |
| Aug 15, 2026 | 176 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 149 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 144 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
4.0 s
4.6 s
5.3 s
Speed
Reduce unused JavaScript
1.1 s · 207 KiBAbout 207 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Use efficient cache lifetimes
200 ms · 4.6 MB40 files are served with short cache lifetimes, so returning visitors download them again (4.6 MB).
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Amazon Web Services and Shopify and others), adding 688 KiB and 682 ms of main-thread time.
Improve image delivery
300 ms · 302 KiB4 images could be 302 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 394 ms
394 msKlaviyo costs a phone 394 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,803 HTML elements
The page has 2,803 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.
Legacy JavaScript
200 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
24 KiBAbout 24 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.3 s
13.3 sYour largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.6 s
13.6 sThe page becomes fully interactive after 13.6 s. Good is under 3.8 s.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Total Blocking Time: 420 ms
420 msScripts block taps and scrolling for 420 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
7 checks passed
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 495 ms
495 msReal visitors wait 495 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 38% faster for real visitors
-38%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.6 MB in 238 requests
9.6 MBYour homepage downloads 9.6 MB in 238 requests on a phone: images 8.0 MB (62), scripts 858 KiB (75) and other files 696 KiB (85). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
TranquilWaterLiliesRaquel.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
85 KiB1 image is downloaded at several times the size a phone draws it, for example 8b089c49-b3e5-45cd-984a-4c60c3a1da4d.jpeg at 450 px wide, shown at 61 px. Resized copies would save about 85 KiB.
1 image in older formats
1 image (101 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.7 g of CO₂ per visit
2.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.73 g of CO₂e: 328.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Elements must only use permitted ARIA attributes (60 elements)
Elements must only use permitted ARIA attributes: 60 elements on the page fail this check, rated serious by axe-core.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
260 internal links, 24 external
The homepage links to 260 pages on pinkfreshstudio.com and 24 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Discover endless creativity with Pinkfresh's art, craft, and scrapbooking supplies. Shop all you need to unleash your a…”.
One H1 headline
Your main headline reads: “Pinkfresh Studio”.
Title: 52 characters
Your title is a healthy 52 characters: “Pinkfresh Studio: Art, Craft & Scrapbooking Supplies”.
Canonical URL set
The canonical URL is https://www.pinkfreshstudio.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pinkfreshstudio.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.pinkfreshstudio.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (973 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages without a meta description
https://www.pinkfreshstudio.com/collections/gather-bloom-oct-2026, https://www.pinkfreshstudio.com/collections/event-bundles, https://www.pinkfreshstudio.com/collections/the-simple-things-sep-2026, https://www.pinkfreshstudio.com/collections/festive-fun, https://www.pinkfreshstudio.com/collections/season-of-wonder-aug-2026 and https://www.pinkfreshstudio.com/collections/booville and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.
6 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://s3-us-west-2.amazonaws.com/da-restock/da-restock.css' from origin 'https://www.pin…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,078 words of copy
The homepage carries about 1,078 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE”.
10 calls to action
The homepage has 10 calls to action, for example “Shop”, “Fresh Start” and “Shop by Theme”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pinkfreshstudio.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Se Wishlist Engine · Klaviyo Email Marketing Sms · Navidium Shipping Protection · amazonaws.com · robinpro.gallery
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on pinkfreshstudio.com, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.