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pinnacle-exp.com website review

Visit site (opens in a new tab)Reviewed 2 November 202629 issues · 74 checks

This review found 29 issues worth fixing on pinnacle-exp.com, 13 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of pinnacle-exp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pinnacle-exp.com at 0.5 s0.5 s
  2. pinnacle-exp.com at 1.0 s1.0 s
  3. pinnacle-exp.com at 1.5 s1.5 s
  4. pinnacle-exp.com at 2.0 s2.0 s
  5. pinnacle-exp.com at 2.6 s2.6 s
  6. pinnacle-exp.com at 3.1 s3.1 s
  7. pinnacle-exp.com at 3.6 s3.6 s
  8. pinnacle-exp.com at 4.1 s4.1 s

Speed

9 to fix42
  • Reduce unused JavaScript

    5.4 s · 663 KiB

    About 663 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

  • Render-blocking requests

    3.1 s

    31 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Improve image delivery

    1.4 s · 418 KiB

    11 images could be 418 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.3 MB and 923 ms of main-thread time.

  • Google CDN adds 510 ms

    510 ms

    Google CDN costs a phone 510 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 334 ms

    334 ms

    Google Tag Manager costs a phone 334 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,913 HTML elements

    The page has 1,913 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    8 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (8 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix49
  • First Contentful Paint: 7.7 s

    7.7 s

    The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.9 s

    18.9 s

    Your largest element takes 18.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video Player”.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 626 ms

    626 ms

    Scripts block taps and scrolling for 626 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 8.7 MB in 94 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 94 requests on a phone: media 4.7 MB (2), images 1.6 MB (29) and scripts 1.4 MB (36). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    COVER.png weighs 577 KiB. On a phone connection a single image that size takes seconds.

  • 4 images in older formats

    4 images (705 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.5 g of CO₂ per visit

    2.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.47 g of CO₂e: 296.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9195
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “ld+json block 2 is not valid JSON (Unexpected token ']', ..." ] } "... is not va)”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 53 internal links, 9 external

    The homepage links to 53 pages on pinnacle-exp.com and 9 external pages.

7 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Pinnacle is an experiential marketing agency. We create experiences to connect brands with their audiences in meaningfu…”.

  • One H1 headline

    Your main headline reads: “Create The Experience”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “PINNACLE | Experiential Marketing Agency”.

  • Canonical URL set

    The canonical URL is https://www.pinnacle-exp.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pinnacle-exp.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.pinnacle-exp.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (470 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://www.pinnacle-exp.com/work/adobe-max, https://www.pinnacle-exp.com/work/wendys-at-the-talladega-geico-500, https://www.pinnacle-exp.com/work/sams-club-holiday-activation, https://www.pinnacle-exp.com/work/denver-broncos-broadcast-studio, https://www.pinnacle-exp.com/work/doritos-after-dark-pop-up and https://www.pinnacle-exp.com/work/subway-in-the-sky and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 568 words of copy

    The homepage carries about 568 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact HR” and “Talk To Us”.

  • 1 short form

    A short form (5 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pinnacle-exp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
WP Engine

Hiring

Hiring
11 open roles
Teams
Regional Services - Taranaki (5), Hillcrest Medical Centre/Tamahere Medical Centre (1), Regional Services - Lakes (1), Regional Services - Tairāwhiti (1)
Job board
bamboohr

Company

Employees
311

Upkeep, stack, hiring and company data from programmable.info

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