pistor.ch website review

About 550 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (253 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 51 (desktop: 50). Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Hotjar and Facebook and others), adding 1.2 MB and 860 ms of main-thread time.

Google Tag Manager costs a phone 290 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Hotjar costs a phone 279 ms of main-thread work and 289 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Für den vorzüglichen Geschmack unserer Website! Knabbern Si…”.

The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

Scripts block taps and scrolling for 370 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 155 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 images (99 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

10 tap targets are too small or too close together to hit reliably with a finger.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 86 characters, so Google will cut it off around 60: “Pistor AG – Grosshandel Schweiz für Gastronomie, Bäckerei, Spital & Heimbedarf| Pistor”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 165 pages on pistor.ch and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.pistor.ch/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343219739&tm=gtm002&Ver=2&mid=cfd6cc6c-c522-457b-bf5c-0f25fb0d66f8&bo=1&sid=09e2f1f0d0fb11f1bb1e33939cf67a5d&vid=09e32c10d0fb11f18f4145444e6e5b5b&vids=1&msclkid=N&pi=9.

6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 27 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,098 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.