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pixiewing.com website review

Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 82 checks

This review found 34 issues worth fixing on pixiewing.com, 12 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.5 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
142 ms118 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026138 ms
May 23, 2026139 ms
May 30, 2026134 ms
Jun 6, 2026132 ms
Jun 13, 2026131 ms
Jun 20, 2026128 ms
Jun 27, 2026128 ms
Jul 4, 2026124 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026122 ms
Aug 8, 2026126 ms
Aug 15, 2026128 ms
Aug 22, 2026128 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026128 ms
Sep 19, 2026128 ms
Sep 26, 2026129 ms
Oct 3, 2026130 ms
Oct 10, 2026130 ms
Oct 17, 2026131 ms
Oct 24, 2026129 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pixiewing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pixiewing.com at 0.4 s0.4 s
  2. pixiewing.com at 0.8 s0.8 s
  3. pixiewing.com at 1.1 s1.1 s
  4. pixiewing.com at 1.5 s1.5 s
  5. pixiewing.com at 1.9 s1.9 s
  6. pixiewing.com at 2.3 s2.3 s
  7. pixiewing.com at 2.6 s2.6 s
  8. pixiewing.com at 3.0 s3.0 s

Speed

9 to fix64
  • Render-blocking requests

    1.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,717 HTML elements

    The page has 5,717 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 213 KiB

    7 images could be 213 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Google Tag Manager and others), adding 1.3 MB and 663 ms of main-thread time.

  • Reduce unused JavaScript

    389 KiB

    About 389 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 215 ms

    215 ms

    Shopify costs a phone 215 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 154 ms

    154 ms

    Klaviyo costs a phone 154 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 213 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 59 KiB

    59 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    100 ms · 42 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Real-user TTFB: 920 ms

    920 ms

    Real visitors wait 920 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 294 ms

    294 ms

    Scripts block taps and scrolling for 294 ms in total while the page loads. Good is under 200 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.5 MB in 293 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 293 requests on a phone: media 2.5 MB (1), images 1.7 MB (73) and scripts 1.1 MB (91). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.9 g of CO₂ per visit

    1.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 222.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8394
  • 35 buttons without a name

    35 buttons have no accessible name, so screen readers announce just “button”.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Meta description is long (183 characters)

    Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 164 internal links, 13 external

    The homepage links to 164 pages on pixiewing.com and 13 external pages.

6 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Pixie Wing® | Home of the Original Pixie Wing Ring Keeper®”.

  • Canonical URL set

    The canonical URL is https://pixiewing.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pixiewing.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,718 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pixiewing.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://pixiewing.com/products/kira-ring-keeper, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages without a meta description

    https://pixiewing.com/collections/all and https://pixiewing.com/pages/product-comparison have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://pixiewing.com/collections/all, https://pixiewing.com/pages/product-comparison, https://pixiewing.com/products/nordika-ring-keeper, https://pixiewing.com/products/vesta-ring-keeper, https://pixiewing.com/products/indra-ring-keeper and https://pixiewing.com/products/volta-ring-keeper and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

4 to fixGoogle 8870
  • 1 broken image

    1 image failed to load on a phone, for example https://pixiewing.com/.

  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 5 low-resolution images

    5 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 92 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 746 words of copy

    The homepage carries about 746 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Ring Keepers”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop All Ring Keepers”, “Shop All Earrings” and “Shop all Ring Keepers”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pixiewing.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Cartbot · T Lab Ai Translate · Selecty · Givy · automizely.com · socialsnowball.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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