Website review, no card needed
pixlip.com website review
Visit site (opens in a new tab)Reviewed 6 November 202627 issues · 80 checks
This review found 27 issues worth fixing on pixlip.com, 8 of them high impact, across 80 checks. The most urgent: page weight: 5.1 MB in 418 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,480 of 92,096 reviewed websitesbeats 93%
- #2,332 of 48,841 online storesbeats 93%
- #2,257 of 44,026 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 92 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 85 ms |
| Jun 6, 2026 | 84 ms |
| Jun 13, 2026 | 86 ms |
| Jun 20, 2026 | 89 ms |
| Jun 27, 2026 | 97 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 119 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 153 ms |
| Aug 15, 2026 | 153 ms |
| Aug 22, 2026 | 147 ms |
| Aug 29, 2026 | 147 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 143 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
2.9 s
4.4 s
5.8 s
7.3 s
8.8 s
10.2 s
11.7 s
Speed
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,449 HTML elements
The page has 3,449 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Facebook and others), adding 2.5 MB and 1.1 s of main-thread time.
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google Tag Manager adds 372 ms
372 msGoogle Tag Manager costs a phone 372 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
378 KiB17 files are served with short cache lifetimes, so returning visitors download them again (378 KiB).
Unpkg adds 142 ms
142 msUnpkg costs a phone 142 ms of main-thread work and 469 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 81 ms
81 msShopify costs a phone 81 ms of main-thread work and 691 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 25 ms
25 msazurefd.net costs a phone 25 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 165 KiB6 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.
Legacy JavaScript
66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 24.4 s
24.4 sThe page becomes fully interactive after 24.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Einzelne PIXLIP GO Lightbox mit gelbem und buntem Grafikmot…”.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 72% slower for real visitors
+72%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 517 ms
517 msScripts block taps and scrolling for 517 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 503 ms
503 msReal visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 418 requests
5.1 MBYour homepage downloads 5.1 MB in 418 requests on a phone: scripts 2.7 MB (99), other files 1.5 MB (276) and images 674 KiB (30). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
162 internal links, 15 external
The homepage links to 162 pages on pixlip.com and 15 external pages.
8 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Lightboxen und flexible Messesysteme für starke Markenauftritte. Einfach aufzubauen, vielseitig kombinierbar und ideal …”.
One H1 headline
Your main headline reads: “PIXLIP GmbH”.
Title: 48 characters
Your title is a healthy 48 characters: “PIXLIP Messewände: beleuchtet, modular und mobil”.
Canonical URL set
The canonical URL is https://www.pixlip.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.pixlip.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,611 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pixlip.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.pixlip.com/collections/print/PIXLIP-GO, whose canonical is https://www.pixlip.com/collections/print/pixlip-go. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.pixlip.com/pages/ai-configurator has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'call')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 386 words of copy
The homepage carries about 386 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
2 calls to action
The homepage has 2 calls to action, for example “[email protected]” and “Shop now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pixlip.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Elevar Conversion Tracking · T Lab Ai Translate · Microsoft Clarity · Uppromote Affiliate · Rapid Search Bar Filter · Klaviyo Email Marketing Sms · Pixlip Customer Registration · Affliate By Secomapp · Orbe Geolocation · Forms · magefan.top · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on pixlip.com, including 17 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.