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placesplusfaces.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 78 checks

This review found 27 issues worth fixing on placesplusfaces.com, 6 of them high impact, across 78 checks. The most urgent: 2 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s870 msMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 2026977 ms
Aug 1, 2026955 ms
Aug 8, 20261.0 s
Aug 15, 20261.2 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
92 ms59 msMay 23Nov 787 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202680 ms
May 30, 202684 ms
Jun 6, 202670 ms
Jun 13, 202670 ms
Jun 20, 202669 ms
Jun 27, 202669 ms
Jul 4, 202673 ms
Jul 11, 202670 ms
Jul 18, 202668 ms
Jul 25, 202664 ms
Aug 1, 202663 ms
Aug 8, 202667 ms
Aug 15, 202671 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202684 ms
Sep 12, 202683 ms
Sep 19, 202680 ms
Sep 26, 202679 ms
Oct 3, 202680 ms
Oct 10, 202682 ms
Oct 17, 202686 ms
Oct 24, 202688 ms
Oct 31, 202688 ms
Nov 7, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of placesplusfaces.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. placesplusfaces.com at 0.7 s0.7 s
  2. placesplusfaces.com at 1.5 s1.5 s
  3. placesplusfaces.com at 2.2 s2.2 s
  4. placesplusfaces.com at 3.0 s3.0 s
  5. placesplusfaces.com at 3.7 s3.7 s
  6. placesplusfaces.com at 4.4 s4.4 s
  7. placesplusfaces.com at 5.2 s5.2 s
  8. placesplusfaces.com at 5.9 s5.9 s

Speed

6 to fix54
  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    250 ms · 347 KiB

    3 images could be 347 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Reduce unused JavaScript

    510 KiB

    About 510 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and Privy and others), adding 1.0 MB and 353 ms of main-thread time.

  • Klaviyo adds 110 ms

    110 ms

    Klaviyo costs a phone 110 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 58 ms

    58 ms

    Shopify costs a phone 58 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    28 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 941 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Cumulative Layout Shift: 0.9

    0.9

    The layout shifts by 0.9 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 498 ms

    498 ms

    Real visitors wait 498 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 98 ms

    98 ms

    Scripts block the page for only 98 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 231 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 231 requests on a phone: scripts 1.1 MB (76), other files 857 KiB (116) and images 637 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (12 characters)

    Your title is only 12 characters: “PLACES+FACES”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 27 internal links, 0 external

    The homepage links to 27 pages on placesplusfaces.com and 0 external pages.

6 checks passed
  • Meta description: 81 characters

    Your meta description is 81 characters: “Shop the Online Store & browse through the Blog for Lifestyle brand PLACES+FACES.”.

  • Canonical URL set

    The canonical URL is https://www.placesplusfaces.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.placesplusfaces.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.placesplusfaces.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://www.placesplusfaces.com/collections/newstuff, https://www.placesplusfaces.com/collections/womenswear, https://www.placesplusfaces.com/collections/cool-shit, https://www.placesplusfaces.com/collections/magazines, https://www.placesplusfaces.com/blogs/news and https://www.placesplusfaces.com/collections/arsenal-x-places-faces and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.placesplusfaces.com/collections/newstuff/products/cozy-hooded-sweatshirt, whose canonical is https://www.placesplusfaces.com/products/cozy-hooded-sweatshirt. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages with very little text

    https://www.placesplusfaces.com/collections/newstuff, https://www.placesplusfaces.com/collections/womenswear, https://www.placesplusfaces.com/collections/cool-shit, https://www.placesplusfaces.com/collections/magazines, https://www.placesplusfaces.com/collections/arsenal-x-places-faces and https://www.placesplusfaces.com/pages/videos have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.placesplusfaces.com/pages/videos took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    32 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 104 words

    The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “PLACES+FACES: THE BOOK £60.00”.

  • 1 call to action

    The homepage has 1 call to action, for example “Sign up”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at placesplusfaces.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Minmaxify Order Limits · Pushowl · Forms · nofraud.com · privy.com · autoketing.org

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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