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planetabrick.cl website review

Visit site (opens in a new tab)Reviewed 12 November 202627 issues · 73 checks

This review found 27 issues worth fixing on planetabrick.cl, 8 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of planetabrick.cl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. planetabrick.cl at 0.8 s0.8 s
  2. planetabrick.cl at 1.6 s1.6 s
  3. planetabrick.cl at 2.4 s2.4 s
  4. planetabrick.cl at 3.2 s3.2 s
  5. planetabrick.cl at 4.0 s4.0 s
  6. planetabrick.cl at 4.8 s4.8 s
  7. planetabrick.cl at 5.5 s5.5 s
  8. planetabrick.cl at 6.3 s6.3 s

Speed

7 to fix55
  • Render-blocking requests

    1.2 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 4,392 HTML elements

    The page has 4,392 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 1.0 MB

    29 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    547 KiB

    About 547 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 475 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 167 ms

    167 ms

    Shopify costs a phone 167 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Cloudflare CDN and Google Fonts and others), adding 663 KiB and 186 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    9 KiB

    9 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    4 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix43
  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobile banner”.

  • Cumulative Layout Shift: 0.509

    0.509

    The layout shifts by 0.509 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 8.1 s

    8.1 s

    The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 50 ms

    50 ms

    Scripts block the page for only 50 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • Page weight: 3.3 MB in 235 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 235 requests on a phone: images 1.6 MB (53), other files 783 KiB (91) and scripts 680 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Fanatico_del_lego_5_37f6512c-8c1e-41f6-82cf-2102e1e96b01.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    49 KiB

    1 image is downloaded at several times the size a phone draws it, for example 5s.png at 1,080 px wide, shown at 100 px. Resized copies would save about 49 KiB.

  • 1 image in older formats

    1 image (395 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9295
  • 67 text elements with low contrast

    67 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (22 elements)

    Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 114 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Planetabrick.cl | Figuras y Accesorios LEGO coleccionables en Chile – Planeta Brick”.

  • One H1 headline

    Your <h1> is empty.

  • 269 internal links, 7 external

    The homepage links to 269 pages on planetabrick.cl and 7 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Compra figuras LEGO de Star Wars, Marvel, DC y más. Despacho en Chile. Nuevas, antiguas y difíciles de encontrar. ¡Para…”.

  • Canonical URL set

    The canonical URL is https://planetabrick.cl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://planetabrick.cl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,876 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://planetabrick.cl/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://planetabrick.cl/collections/all, https://planetabrick.cl/collections/episodio-i, https://planetabrick.cl/collections/episodio-ii, https://planetabrick.cl/collections/episodio-iii, https://planetabrick.cl/collections/episodio-ix-x-xi and https://planetabrick.cl/collections/episodio-vii and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 154 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 16 small tap targets

    16 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 736 words of copy

    The homepage carries about 736 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “THE BOOK OF BOBA FETT - SERIE”.

  • 57 short forms

    57 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at planetabrick.cl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Snap Product Badges Labels · Optis Color Swatch · Snap Price Design Icon · Forms · Madgic Checkout Validation · Wizz Sticky Cart Add To Cart

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 27 issues on planetabrick.cl, including 12 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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