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planetgranite.us website review
Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 96 checks
This review found 30 issues worth fixing on planetgranite.us, 11 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,452 of 80,956 reviewed websitesbeats 35%
- #27,403 of 39,918 online storesbeats 27%
- #887 of 2,106 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
3.6 s42 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Reduce unused JavaScript
1.2 s · 199 KiBAbout 199 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Improve image delivery
550 ms · 698 KiB9 images could be 698 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 49). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
600 ms · 322 KiB39 files are served with short cache lifetimes, so returning visitors download them again (322 KiB).
Reduce unused CSS
750 ms · 90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
1,663 HTML elements
The page has 1,663 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 third-party services on the page
5 third-party services load with your homepage (Facebook, houzz.com and hzcdn.com and others), adding 417 KiB and 173 ms of main-thread time.
Legacy JavaScript
100 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 565 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 27.0 s
27.0 sThe first text or image appears after 27.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 46.4 s
46.4 sYour largest element takes 46.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 27.0 s
27.0 sVisually, the page fills in at 27.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 47.6 s
47.6 sThe page becomes fully interactive after 47.6 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 10.4 MB in 270 requests
10.4 MBYour homepage downloads 10.4 MB in 270 requests on a phone: images 5.2 MB (52), scripts 2.9 MB (124) and stylesheets 1.7 MB (72). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.9 g of CO₂ per visit
2.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.93 g of CO₂e: 352.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, ImageObject, WebPage and WebSite) but with 1 problem, for example “WebSite: missing name”.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
389 internal links, 8 external
The homepage links to 389 pages on planetgranite.us and 8 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Planet Granite designs custom granite countertops for Colorado Springs, CO homeowners and contractors—call us for answe…”.
One H1 headline
Your main headline reads: “Custom Granite Countertops in Colorado Springs, Colorado”.
Title: 53 characters
Your title is a healthy 53 characters: “Find Your Granite Countertops in Colorado Springs, CO”.
Canonical URL set
The canonical URL is https://planetgranite.us/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at http://www.planetgranite.us/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,195 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages without a meta description
/product-category/granite, /product-category/limestone, /product-category/marble, /product-category/onyx, /product-category/quartz and /product-category/quartzite and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
/product-category/granite, /product-category/limestone, /product-category/marble, /product-category/onyx, /product-category/quartz and /product-category/quartzite and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
/stone-gallery, /product-category/marble, /product-category/onyx, /product-category/quartz and /sinks took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://planetgranite.us/wp-content/uploads/2019/11/BOTS-2026-Winner-logo-PUR-1-600x400.png.
5 small tap targets
5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Mixed Content: The page at 'https://planetgranite.us/' was loaded over HTTPS, but requested an insecure stylesheet 'htt…”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 insecure resources on an https page
2 resources load over plain http on your https page (for example http://planetgranite.us/wp-content/uploads/elementor/google-fonts/css/roboto.css?ver=1742287209); browsers block or warn about them.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.facebook.com/pages/Planet-Granite-Inc/187605331275889.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (planetgranite.us).
Valid certificate (42 days left)
The certificate from Let's Encrypt · YE1 verifies for planetgranite.us and is valid for another 42 days.
http:// redirects to https
http://planetgranite.us redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 38 links work
All 38 links checked from your homepage (34 internal, 4 external) answered without errors.
Domain and trust
No CAA record
planetgranite.us has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 626 words of copy
The homepage carries about 626 words of visible text.
4 checks passed
15 calls to action
The homepage has 15 calls to action, for example “Contact”, “Click here for current special pricing” and “Schedule Free In-Home Estimate *”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:108.166.43.0/24 ip4:146.20.86.8 ip4:146.20.161.0/25 ip4:161.47.34.7 ip4:173.203.2.16/29 ip4:173.203.6.128/27…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 30 issues on planetgranite.us, including 11 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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