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plantcelltechnology.com website review
Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 105 checks
This review found 32 issues worth fixing on plantcelltechnology.com, 9 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,507 of 81,376 reviewed websitesbeats 90%
- #2,859 of 40,256 online storesbeats 90%
- #2,757 of 35,643 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 234 ms |
| May 23, 2026 | 221 ms |
| May 30, 2026 | 214 ms |
| Jun 6, 2026 | 209 ms |
| Jun 13, 2026 | 206 ms |
| Jun 20, 2026 | 208 ms |
| Jun 27, 2026 | 206 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 201 ms |
| Jul 18, 2026 | 197 ms |
| Jul 25, 2026 | 198 ms |
| Aug 1, 2026 | 197 ms |
| Aug 8, 2026 | 203 ms |
| Aug 15, 2026 | 202 ms |
| Aug 22, 2026 | 201 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 207 ms |
| Sep 12, 2026 | 218 ms |
| Sep 19, 2026 | 226 ms |
| Sep 26, 2026 | 230 ms |
| Oct 3, 2026 | 232 ms |
| Oct 10, 2026 | 230 ms |
| Oct 17, 2026 | 227 ms |
| Oct 24, 2026 | 223 ms |
| Oct 31, 2026 | 220 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
plantcelltechnology.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.5 s · 519 KiBAbout 519 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
3,771 HTML elements
The page has 3,771 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
2.0 MB20 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 6.7 MB and 592 ms of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Shopify adds 151 ms
151 msShopify costs a phone 151 ms of main-thread work and 5.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 71 KiB17 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).
Klaviyo adds 178 ms
178 msKlaviyo costs a phone 178 ms of main-thread work and 616 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
cloudfront.net adds 94 ms
94 mscloudfront.net costs a phone 94 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
150 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
100 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.7 s
24.7 sYour largest element takes 24.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 26.2 s
26.2 sThe page becomes fully interactive after 26.2 s. Good is under 3.8 s.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 234 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 167 ms
167 msReal visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 579 ms
579 msReal visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 128 ms
128 msScripts block the page for only 128 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.1 MB in 281 requests
10.1 MBYour homepage downloads 10.1 MB in 281 requests on a phone: media 3.8 MB (1), images 3.7 MB (55) and scripts 1.6 MB (105). Under 2 MB keeps phones on slow connections fast.
12 images far larger than shown
1.8 MB12 images are downloaded at several times the size a phone draws them, for example IMG_4366.png at 3,648 px wide, shown at 229 px. Resized copies would save about 1.8 MB.
12 images below the first screen load straight away
12 images further down the page (1.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (52 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.9 g of CO₂ per visit
2.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.86 g of CO₂e: 343.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
24 form fields without a label
24 form fields have no label, so screen readers announce an empty box and autofill guesses.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Plant Cell Technology”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (290 characters)
Your meta description is 290 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, CollectionPage, ImageObject and Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
95 internal links, 6 external
The homepage links to 95 pages on plantcelltechnology.com and 6 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://plantcelltechnology.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://plantcelltechnology.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,666 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
/collections/houseplant-media, /collections/reagents, /collections/lab-equipment, /collections/pgr-powders, /collections/merchandise and /collections/new-arrivals and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
27 of 27 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://plantcelltechnology.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (plantcelltechnology.com).
Valid certificate (67 days left)
The certificate from Let's Encrypt · YE1 verifies for plantcelltechnology.com and is valid for another 67 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://plantcelltechnology.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
plantcelltechnology.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
plantcelltechnology.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 13 years old
13 yearsplantcelltechnology.com was registered in Apr 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2033
plantcelltechnology.com is registered until Apr 2033.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,769 words of copy
The homepage carries about 1,769 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “BUY BT8™”.
10 calls to action
The homepage has 10 calls to action, for example “Contact & Collaborate”, “Contact Us” and “SHOP NOW”.
17 short forms
17 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 39 testimonial or review blocks, 6 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Judge Me Reviews · Yoast Seo · Klaviyo Email Marketing Sms · Shopify Cli · Cowlendar · Zipify Oneclickupsell · goaffpro.com · sharethis.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on plantcelltechnology.com, including 15 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.