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pluckers.com website review

Visit site (opens in a new tab)Reviewed 30 October 202633 issues · 80 checks

This review found 33 issues worth fixing on pluckers.com, 7 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.1 sMay 9Oct 241.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
118 ms84 msMay 9Oct 24114 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202693 ms
May 16, 202694 ms
May 23, 202693 ms
May 30, 202693 ms
Jun 6, 202694 ms
Jun 13, 202694 ms
Jun 20, 202694 ms
Jun 27, 202692 ms
Jul 4, 202690 ms
Jul 11, 202689 ms
Jul 18, 202688 ms
Jul 25, 202688 ms
Aug 1, 202690 ms
Aug 8, 202695 ms
Aug 15, 202697 ms
Aug 22, 2026103 ms
Aug 29, 2026106 ms
Sep 5, 2026107 ms
Sep 12, 2026109 ms
Sep 19, 2026111 ms
Sep 26, 2026111 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pluckers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pluckers.com at 0.4 s0.4 s
  2. pluckers.com at 0.8 s0.8 s
  3. pluckers.com at 1.1 s1.1 s
  4. pluckers.com at 1.5 s1.5 s
  5. pluckers.com at 1.9 s1.9 s
  6. pluckers.com at 2.3 s2.3 s
  7. pluckers.com at 2.6 s2.6 s
  8. pluckers.com at 3.0 s3.0 s

Speed

9 to fix51
  • Improve image delivery

    1.9 s · 412 KiB

    3 images could be 412 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and Facebook and others), adding 2.4 MB and 1.0 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    900 ms · 70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Reduce unused JavaScript

    618 KiB

    About 618 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    300 ms · 312 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (312 KiB).

  • Google Tag Manager adds 461 ms

    461 ms

    Google Tag Manager costs a phone 461 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 224 ms

    224 ms

    website-files.com costs a phone 224 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 847 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LEARN MORE! MENU CAREERS PLUCKERS CLUB CATERING Choose Home…”.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 93 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 515 ms

    515 ms

    Scripts block taps and scrolling for 515 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 82 ms

    82 ms

    Real visitors wait 82 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 344 ms

    344 ms

    Real visitors wait 344 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.074

    0.074

    The layout barely moves while loading (CLS 0.074, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.0 MB in 70 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 70 requests on a phone: scripts 1.2 MB (19), images 1.0 MB (21) and fonts 669 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6ad13241a5dabb426c7e0252_-WebFeature-p-500.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (43 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9698
  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10075
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (17 characters)

    Your title is only 17 characters: “Pluckers Wing Bar”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 97 internal links, 8 external

    The homepage links to 97 pages on pluckers.com and 8 external pages.

4 checks passed
  • Meta description: 77 characters

    Your meta description is 77 characters: “The Best Buffalo Chicken Wings, Frozen Margaritas, and Fried Pickles in Texas”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pluckers.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.pluckers.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix88
  • 3 pages without a meta description

    https://www.pluckers.com/employment/employment-corporate-greenhouse, https://www.pluckers.com/locations-pages/lakeline and https://www.pluckers.com/locations-pages/the-linc have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.pluckers.com/employment/employment-landing-staff and https://www.pluckers.com/employment/employment-landing-managers use the same meta description. A description written for each page earns more clicks.

  • 12 pages without an H1

    https://www.pluckers.com/employment/employment-landing-staff, https://www.pluckers.com/employment/employment-landing-managers, https://www.pluckers.com/employment/employment-corporate-greenhouse, https://www.pluckers.com/pluckers-club, https://www.pluckers.com/locations-map and https://www.pluckers.com/catering-and-parties and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.pluckers.com/giving-back, https://www.pluckers.com/feedback and https://www.pluckers.com/gift-card-balance have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 13 small tap targets

    13 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 73 words

    The homepage has only about 73 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE!”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Order Online” and “Learn More!”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pluckers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Google Tag Manager
Hosting
Webflow

Hiring

Hiring
21 open roles
Teams
Operations (21)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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pluckers.com website review: scores and fixes | Programmable