Website review, no card needed
pluckk.in website review
Visit site (opens in a new tab)Reviewed 22 October 202656 issues · 95 checks
This review found 56 issues worth fixing on pluckk.in, 22 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 291 ms |
| May 9, 2026 | 285 ms |
| May 16, 2026 | 277 ms |
| May 23, 2026 | 277 ms |
| May 30, 2026 | 279 ms |
| Jun 6, 2026 | 283 ms |
| Jun 13, 2026 | 287 ms |
| Jun 20, 2026 | 294 ms |
| Jun 27, 2026 | 292 ms |
| Jul 4, 2026 | 293 ms |
| Jul 11, 2026 | 304 ms |
| Jul 18, 2026 | 309 ms |
| Jul 25, 2026 | 312 ms |
| Aug 1, 2026 | 316 ms |
| Aug 8, 2026 | 313 ms |
| Aug 15, 2026 | 313 ms |
| Aug 22, 2026 | 312 ms |
| Aug 29, 2026 | 313 ms |
| Sep 5, 2026 | 316 ms |
| Sep 12, 2026 | 322 ms |
| Sep 19, 2026 | 320 ms |
| Sep 26, 2026 | 320 ms |
| Oct 3, 2026 | 317 ms |
| Oct 10, 2026 | 308 ms |
| Oct 17, 2026 | 311 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.7 s · 7.9 MB77 images could be 7.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.
Use efficient cache lifetimes
4.2 s · 5.2 MB101 files are served with short cache lifetimes, so returning visitors download them again (5.2 MB).
Reduce unused JavaScript
2.1 s · 472 KiBAbout 472 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 34
34/100Your mobile performance score is 34 (desktop: 23). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,804 HTML elements
The page has 6,804 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (sagepilot.ai, Google Tag Manager and Facebook and others), adding 1.6 MB and 934 ms of main-thread time.
Render-blocking requests
450 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.
sagepilot.ai adds 278 ms
278 mssagepilot.ai costs a phone 278 ms of main-thread work and 685 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 119 ms
119 msGoogle Maps costs a phone 119 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 86 KiBAbout 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 199 ms
199 msYour server sent the HTML in 199 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.5 s
16.5 sYour largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 35.9 s
35.9 sThe page becomes fully interactive after 35.9 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.407
0.407The layout shifts by 0.407 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 495 ms
495 msReal visitors wait 495 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 413 ms
413 msScripts block taps and scrolling for 413 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 291 ms to 311 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 13.9 MB in 303 requests
13.9 MBYour homepage downloads 13.9 MB in 303 requests on a phone: images 11.7 MB (169), scripts 1.7 MB (69) and fonts 231 KiB (6). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 2.5 MB together. On a phone connection a single image that size takes seconds.
21 images far larger than shown
1.5 MB21 images are downloaded at several times the size a phone draws them, for example city-banglore.svg at 266 px wide, shown at 85 px. Resized copies would save about 1.5 MB.
An image on the first screen is lazy-loaded
41978-main-banner-1200---2026-10-13t114143.099.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
6 images in older formats
6 images (620 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (654 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.9 g of CO₂ per visit
3.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.93 g of CO₂e: 472.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
220 tap targets too small
220 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
21 text elements with low contrast
21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (4 elements)
Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (397 elements)
All page content should be contained by landmarks: 397 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (220 elements)
ARIA role should be appropriate for the element: 220 elements on the page fail this check, rated minor by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
52 links without text
52 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 75 images in the HTML carry an alt attribute.
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
173 links crawlers can't follow
173 links have no real href, so search engines can't follow them.
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Fresh Fruits and Vegetables: Buy Fruits and Vegetables Online | Pluckk”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.pluckk.in/sitemap.xml, so Google discovers your pages only by following links.
49 internal links, 1 external
The homepage links to 49 pages on pluckk.in and 1 external page.
4 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Safe, Fresh & Clean Fruits & Veggies. Sourced from 1000+ partner farms, Traceable to the farmer, Ozone-Washed to remove…”.
Canonical URL set
The canonical URL is https://pluckk.in/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Most text only appears after JavaScript runs
13%A phone browser shows 2,071 words, but the HTML your server sends has only 271. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No llms.txt
There is no https://pluckk.in/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
2 pages without a title
https://pluckk.in/featured-exotic-veggies and https://pluckk.in/imported-frozen-berries have no <title>, so Google invents the link text in results.
4 pages share a title
/, https://pluckk.in/our-process, https://pluckk.in/ozone-wash and https://pluckk.in/traceability-new all use the title “Fresh Fruits and Vegetables: Buy Fruits and Vegetables Online | Pluckk”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://pluckk.in/featured-exotic-fruits, https://pluckk.in/daily-deals, https://pluckk.in/featured-exotic-veggies and https://pluckk.in/imported-frozen-berries have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://pluckk.in/our-process, https://pluckk.in/ozone-wash and https://pluckk.in/traceability-new use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
https://pluckk.in/featured-exotic-fruits, https://pluckk.in/featured-exotic-veggies, https://pluckk.in/imported-frozen-berries and https://pluckk.in/haccp have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages slow to respond
https://pluckk.in/fruits, https://pluckk.in/organics, https://pluckk.in/our-process, https://pluckk.in/ozone-wash, https://pluckk.in/traceability-new and https://pluckk.in/veggies and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
40 small tap targets
40 of 131 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,071 words of copy
The homepage carries about 2,071 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Download” and “Shop”.
3 calls to action
The homepage has 3 calls to action, for example “Download”, “Order History” and “Contact Us”.
Direct contact links
Visitors can reach you directly: 0 phone links and 5 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pluckk.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 56 issues on pluckk.in, including 22 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.