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plumbhq.uk website review
Visit site (opens in a new tab)Reviewed 7 November 202615 issues · 95 checks
This review found 15 issues worth fixing on plumbhq.uk, 4 of them high impact, across 95 checks. The most urgent: domain expires in 27 days. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
96A- #27 of 80,566 reviewed websitesbeats 100%
- #6 of 39,626 online storesbeats 100%
- #6 of 35,025 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 101 ms |
| May 23, 2026 | 102 ms |
| May 30, 2026 | 98 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 97 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 97 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 97 ms |
| Jul 18, 2026 | 97 ms |
| Jul 25, 2026 | 97 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 97 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 85 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 84 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 98 ms |
| Oct 17, 2026 | 98 ms |
| Oct 24, 2026 | 101 ms |
| Oct 31, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
plumbhq.uk does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
315 KiBAbout 315 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
1,578 HTML elements
The page has 1,578 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 121 ms
121 msGoogle CDN costs a phone 121 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Intercom, Google CDN and Clarity and others), adding 720 KiB and 437 ms of main-thread time.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
90 KiB13 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 95
95/100Your mobile performance score is 95. That is in Google's “good” band (90 and up).
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 940 ms of it running JavaScript. That is comfortably low.
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.7 s
9.7 sThe page becomes fully interactive after 9.7 s. Good is under 3.8 s.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 435 ms
435 msReal visitors wait 435 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 176 ms
176 msScripts block the page for only 176 ms while loading. Good is under 200 ms.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Find the right part. Order with confidence.”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.6 g of CO₂ per visit
0.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 2.0 MB in 179 requests
2.0 MBYour homepage downloads 2.0 MB in 179 requests on a phone: scripts 922 KiB (52), other files 783 KiB (104) and images 205 KiB (12). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
50 text elements with low contrast
50 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
242 internal links, 1 external
The homepage links to 242 pages on plumbhq.uk and 1 external page.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Online plumbing and heating merchant with free next day delivery on orders over £50. Quality and affordable Plumbing Fi…”.
One H1 headline
Your main headline reads: “Find the right part. Order with confidence.”.
Title: 57 characters
Your title is a healthy 57 characters: “PlumbHQ | Plumbing & Heating Store | DIY & Trade Supplies”.
Canonical URL set
The canonical URL is https://plumbhq.uk/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://plumbhq.uk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,398 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
23 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://plumbhq.uk/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (plumbhq.uk).
Valid certificate (53 days left)
The certificate from Let's Encrypt · YE1 verifies for plumbhq.uk and is valid for another 53 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://plumbhq.uk redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors.
Domain and trust
Domain expires in 27 days
plumbhq.uk is registered until Dec 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
plumbhq.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
plumbhq.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 5 years old
5 yearsplumbhq.uk was registered in Dec 2020 through 1api GmbH. An established domain carries more trust with email providers and search engines.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 835 words of copy
The homepage carries about 835 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP POPULAR PARTS”.
10 calls to action
The homepage has 10 calls to action, for example “Shop all”, “Shop all fittings” and “Shop all valves”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Microsoft Clarity · Google Youtube · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on plumbhq.uk, including 7 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.