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pnyburger.com website review

Visit site (opens in a new tab)Reviewed 22 October 202639 issues · 88 checks

This review found 39 issues worth fixing on pnyburger.com, 11 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
89 ms83 msMay 2Oct 1786 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202686 ms
May 9, 202686 ms
May 16, 202687 ms
May 23, 202686 ms
May 30, 202686 ms
Jun 6, 202686 ms
Jun 13, 202685 ms
Jun 20, 202686 ms
Jun 27, 202685 ms
Jul 4, 202684 ms
Jul 11, 202684 ms
Jul 18, 202684 ms
Jul 25, 202685 ms
Aug 1, 202686 ms
Aug 8, 202687 ms
Aug 15, 202688 ms
Aug 22, 202688 ms
Aug 29, 202687 ms
Sep 5, 202686 ms
Sep 12, 202686 ms
Sep 19, 202686 ms
Sep 26, 202686 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pnyburger.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pnyburger.com at 0.7 s0.7 s
  2. pnyburger.com at 1.4 s1.4 s
  3. pnyburger.com at 2.0 s2.0 s
  4. pnyburger.com at 2.7 s2.7 s
  5. pnyburger.com at 3.4 s3.4 s
  6. pnyburger.com at 4.1 s4.1 s
  7. pnyburger.com at 4.7 s4.7 s
  8. pnyburger.com at 5.4 s5.4 s

Speed

12 to fix36
  • Reduce unused JavaScript

    7.1 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.1 s faster on a phone.

  • Render-blocking requests

    8.2 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.2 s.

  • Use efficient cache lifetimes

    3.4 s · 785 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (785 KiB).

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google Tag Manager and Google Maps and others), adding 2.8 MB and 1.6 s of main-thread time.

  • Reduce unused CSS

    910 ms · 179 KiB

    About 179 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • Squarespace adds 644 ms

    644 ms

    Squarespace costs a phone 644 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 442 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 281 ms

    281 ms

    Google Tag Manager costs a phone 281 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 265 ms

    265 ms

    Google Maps costs a phone 265 ms of main-thread work and 400 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    14 KiB

    1 image could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 36. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.6 s

    10.6 s

    The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.1 s

    21.1 s

    Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 818 ms

    818 ms

    Scripts block taps and scrolling for 818 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 85 ms

    85 ms

    Real visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 362 ms

    362 ms

    Real visitors wait 362 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.1 MB in 87 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 87 requests on a phone: scripts 2.4 MB (44), fonts 302 KiB (13) and stylesheets 213 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    PNY_BACONATOR.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9292
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (3 characters)

    Your title is only 3 characters: “PNY”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 3 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 3 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/54a2cf6ae4b09ca9ce7…”.

  • 27 internal links, 6 external

    The homepage links to 27 pages on pnyburger.com and 6 external pages.

5 checks passed
  • Meta description: 94 characters

    Your meta description is 94 characters: “Serving the finest burgers - All PNY are open 7/7 sur place, en livraison & en Click & Collect”.

  • Canonical URL set

    The canonical URL is https://www.pnyburger.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pnyburger.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (1 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.pnyburger.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (173 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 5 pages share 2 titles

    https://www.pnyburger.com/pny-burger-news and https://www.pnyburger.com/archive-news all use the title “LES NEWS PNY — PNY”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.pnyburger.com/menu, https://www.pnyburger.com/cgv and https://www.pnyburger.com/mentions-legales have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://www.pnyburger.com/pny-burger-news and https://www.pnyburger.com/archive-news use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    https://www.pnyburger.com/pny-burger-news, https://www.pnyburger.com/store, https://www.pnyburger.com/archive-news, https://www.pnyburger.com/pny-burger-philosophie, https://www.pnyburger.com/pny-burger-presse and https://www.pnyburger.com/cgv and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.pnyburger.com/pny-burger-news, https://www.pnyburger.com/joinus and https://www.pnyburger.com/events have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Bouton avec la classe "takeaway" non trouvé.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix90
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 155 words

    The homepage has only about 155 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN US”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “JOIN US” and “Join us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pnyburger.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on pnyburger.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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