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pointsbet.com.au website review
Visit site (opens in a new tab)Reviewed 3 November 202646 issues · 74 checks
This review found 46 issues worth fixing on pointsbet.com.au, 18 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
53FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.1 s |
| May 23, 2026 | 5.1 s |
| May 30, 2026 | 5.1 s |
| Jun 6, 2026 | 5.1 s |
| Jun 13, 2026 | 5.2 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.1 s |
| Jul 4, 2026 | 5.1 s |
| Jul 11, 2026 | 5.0 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 4.8 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.8 s |
| Sep 12, 2026 | 4.9 s |
| Sep 19, 2026 | 5.0 s |
| Sep 26, 2026 | 5.1 s |
| Oct 3, 2026 | 5.0 s |
| Oct 10, 2026 | 4.9 s |
| Oct 17, 2026 | 4.9 s |
| Oct 24, 2026 | 4.9 s |
| Oct 31, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 515 ms |
| May 23, 2026 | 523 ms |
| May 30, 2026 | 529 ms |
| Jun 6, 2026 | 535 ms |
| Jun 13, 2026 | 530 ms |
| Jun 20, 2026 | 530 ms |
| Jun 27, 2026 | 539 ms |
| Jul 4, 2026 | 543 ms |
| Jul 11, 2026 | 550 ms |
| Jul 18, 2026 | 556 ms |
| Jul 25, 2026 | 555 ms |
| Aug 1, 2026 | 550 ms |
| Aug 8, 2026 | 547 ms |
| Aug 15, 2026 | 528 ms |
| Aug 22, 2026 | 512 ms |
| Aug 29, 2026 | 509 ms |
| Sep 5, 2026 | 512 ms |
| Sep 12, 2026 | 521 ms |
| Sep 19, 2026 | 524 ms |
| Sep 26, 2026 | 522 ms |
| Oct 3, 2026 | 506 ms |
| Oct 10, 2026 | 503 ms |
| Oct 17, 2026 | 497 ms |
| Oct 24, 2026 | 501 ms |
| Oct 31, 2026 | 504 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
2.9 s
4.4 s
5.8 s
7.3 s
8.8 s
10.2 s
11.7 s
Speed
Reduce unused JavaScript
7.2 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.2 s faster on a phone.
Use efficient cache lifetimes
4.3 s · 983 KiB33 files are served with short cache lifetimes, so returning visitors download them again (983 KiB).
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.4 s
A phone's processor spends 7.4 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 2.0 MB and 1.1 s of main-thread time.
Legacy JavaScript
650 ms · 82 KiBPolyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.
Google Tag Manager adds 581 ms
581 msGoogle Tag Manager costs a phone 581 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
528 KiB15 images could be 528 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 463 ms. During a long task the page ignores taps.
2,135 HTML elements
The page has 2,135 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
pointsbet.com adds 38 ms
38 mspointsbet.com costs a phone 38 ms of main-thread work and 451 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.9 s
5.9 sReal visitors wait 5.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 539 ms
539 msReal visitors wait 539 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.83
0.83For real visitors the layout shifts by 0.83 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 31.9 s
31.9 sYour largest element takes 31.9 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 15.4 s
15.4 sVisually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 32.6 s
32.6 sThe page becomes fully interactive after 32.6 s. Good is under 3.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.104
0.104The layout shifts by 0.104 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 515 ms to 504 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.1 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 580 ms
580 msReal visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 0.8 s
0.8 sThe first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.7 MB in 503 requests
5.7 MBYour homepage downloads 5.7 MB in 503 requests on a phone: scripts 4.2 MB (315), images 828 KiB (51) and other files 464 KiB (124). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
22 buttons without a name
22 buttons have no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
SVG elements with an img role do not have an accessible text alternative
SVG elements with an img role do not have an accessible text alternative (76 elements).
1 checks passed
7 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 7 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “PointsBet”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
3 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Australia's fast growing online bookmaker. Fixed Odds markets (Sports & Racing) + Spread Betting where the more your be…”.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://pointsbet.com.au/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://pointsbet.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pointsbet.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on pointsbet.com.au, including 21 speed issues, 7 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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