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porteandhall.com website review
Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 85 checks
This review found 36 issues worth fixing on porteandhall.com, 11 of them high impact, across 85 checks. The most urgent: page weight: 10.3 MB in 427 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,310 of 103,783 reviewed websitesbeats 86%
- #6,255 of 57,943 online storesbeats 85%
- #6,066 of 52,750 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 117 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 132 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 114 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
3,139 HTML elements
The page has 3,139 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
650 ms · 777 KiB22 images could be 777 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.4 MB and 780 ms of main-thread time.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
150 ms · 505 KiBAbout 505 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 333 ms
333 msGoogle Tag Manager costs a phone 333 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 115 ms
115 msShopify costs a phone 115 ms of main-thread work and 564 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
63 KiB17 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).
Reduce unused CSS
34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Porte + Hall”.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 880 ms
880 msReal visitors wait 880 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 257 ms
257 msScripts block taps and scrolling for 257 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 10.3 MB in 427 requests
10.3 MBYour homepage downloads 10.3 MB in 427 requests on a phone: media 5.0 MB (2), images 2.4 MB (79) and scripts 1.3 MB (140). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
7 KiB1 image is downloaded at several times the size a phone draws it, for example 82aec99ceefe496cb48afaeb34afd899.thumbnail.0000000000.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 7 KiB.
About 2.9 g of CO₂ per visit
2.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 350.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
34 images without alt text
34 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
895 internal links, 8 external
The homepage links to 895 pages on porteandhall.com and 8 external pages.
6 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Porte + Hall offers the best designer door mats for both indoor and outdoor use. Discover our beautiful, durable indoor…”.
Title: 52 characters
Your title is a healthy 52 characters: “Porte + Hall: Doormats, Rugs, Runners, and Area Mats”.
Canonical URL set
The canonical URL is https://www.porteandhall.com/.
Structured data in place
Structured data found: Organization, Store and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.porteandhall.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,802 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.porteandhall.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.porteandhall.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.porteandhall.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://www.porteandhall.com/pages/the-porter-outdoor-mat, https://www.porteandhall.com/pages/ideas-inspiration, https://www.porteandhall.com/blogs/news/designer-spotlight and https://www.porteandhall.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.porteandhall.com/pages/the-porter-outdoor-mat and https://www.porteandhall.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 142 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97168087&tm=gtm002&Ver=2&mid=17ad4501-7cd7-405a-9ca2-5f0832473e3a&bo=1&sid=95bff5a0db5511f1b720e752e8faadeb&vid=95c02200db5511f1aed1d515b8c69098&vids=0&msclkid=N&pi=91.
9 small tap targets
9 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,032 words of copy
The homepage carries about 1,032 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “FINAL FEW. FINAL CHANCE. SHOP NOW” and “SHOP ALL”.
16 calls to action
The homepage has 16 calls to action, for example “Shop All”, “Shop Now” and “SHOP ALL BEST SELLERS”.
1 short form
A short form (0 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 166 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at porteandhall.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Judge Me Reviews · Klaviyo Email Marketing Sms · Mntn · Powerful Form Builder · Instafeed · Redo · Microsoft Clarity · Justuno Email Sms Pop Ups · Elevar Conversion Tracking · rise-ai.com · getredo.com · siena.cx
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Bronxville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on porteandhall.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.